Edward L. Bernays





Edward L. Bernays


Born
in Vienna, Austria
November 22, 1891

Died
March 09, 1995


was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations"

Average rating: 3.88 · 2,386 ratings · 255 reviews · 14 distinct works · Similar authors
Propaganda

3.88 avg rating — 2,043 ratings — published 1928 — 18 editions
Rate this book
Clear rating
Crystallizing Public Opinion

3.91 avg rating — 206 ratings — published 1923 — 7 editions
Rate this book
Clear rating
Public Relations

4.08 avg rating — 77 ratings — published 1952 — 7 editions
Rate this book
Clear rating
Engineering Of Consent

4.08 avg rating — 24 ratings — published 1955 — 2 editions
Rate this book
Clear rating
The Broadway Anthology

by
3.17 avg rating — 12 ratings — published 2007 — 10 editions
Rate this book
Clear rating
Biography of an Idea: Memoi...

3.50 avg rating — 4 ratings — published 1965 — 3 editions
Rate this book
Clear rating
Morale: First Line of Defense?

by
3.67 avg rating — 3 ratings — published 1941
Rate this book
Clear rating
The British Barbarians

really liked it 4.00 avg rating — 2 ratings — published 2010
Rate this book
Clear rating
Your Future In A Public Rel...

3.67 avg rating — 3 ratings — published 1961 — 3 editions
Rate this book
Clear rating
Take Your Place at the Peac...

it was amazing 5.00 avg rating — 1 rating — published 1945
Rate this book
Clear rating
More books by Edward L. Bernays…
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”
Edward L. Bernays, Propaganda

“Men (people) are rarely aware of the real reasons which motivate their actions.”
Edward L. Bernays, Propaganda

“The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.”
Edward L. Bernays, Propaganda

Topics Mentioning This Author

topics posts views last activity  
Reading with Style: This topic has been closed to new comments. RwS Completed Tasks - Fall 2014 1039 140 Nov 30, 2014 09:04PM  
On Paths Unknown: * 1. WHITE NOISE by Don de Lillo. Chapters 1-10. 66 42 May 02, 2016 07:51AM  
Underground Knowl...: Media manipulation 39 122 Feb 16, 2017 06:09PM