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Edward L. Bernays
Author profile
born
in Vienna, Austria
November 22, 1891
died
March 09, 1995
gender
male
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Propaganda
— published 1928 — 12 editions |
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Crystallizing Public Opinion
— published 1923 — 4 editions |
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Public Relations
— published 1952 — 3 editions |
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The British Barbarians
— published 2010 |
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Biography of an Idea: Memoirs of a Public Relations Counsel
— published 1965 |
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Puropaganda Kyōhon: Konnani Choroi Taishū No Damashikata
— published 2007 |
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Morale: First Line of Defense?
by Edward L. Bernays, Harold Lasswell, Norman Mattoon Thomas — published 1941 |
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Your Future In A Public Relations Career
— published 2010 — 2 editions |
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Broadway Anthology
by Edward L. Bernays, Samuel Hoffenstein, Murdock Pemberton — published 2007 — 3 editions |
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The Later Years: Public Relations Insights, 1956-1986
by Edward L. Bernays, Paul Swift — published 1986 |
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“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”
― Edward L. Bernays, Propaganda
― Edward L. Bernays, Propaganda
“The public is not cognizant of the real value of education, and does not realize that education as a social force is not receiving the kind of attention it has the right to expect in a democracy.”
― Edward L. Bernays, Propaganda
― Edward L. Bernays, Propaganda
“Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber stamps are the duplicates of millions of others, so that when those millions are exposed to the same stimuli, all receive identical imprints. It may seem an exaggeration to say that the American public gets most of its ideas in this wholesale fashion. The mechanism by which ideas are disseminated on a large scale is propaganda, in the broad sense of an organized effort to spread a particular belief or doctrine.”
― Edward L. Bernays, Propaganda
― Edward L. Bernays, Propaganda
