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Spin Selling: Situation Problem Implication Need-payoff
— published 1988 — 6 editions |
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The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
— published 1996 |
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Major Account Sales Strategy
— published 1989 — 3 editions |
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Rethinking the Sales Force: Redefining Selling to Create and Capture Cutsomer Value
— published 1999 |
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
by Neil Rackham, Lawrence G. Friedman, Richard Ruff — published 1995 |
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Managing Major Sales
by Neil Rackham, Richard Ruff — published 1991 |
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The Management Of Major Sales
by Neil Rackham, Richard Ruff — published 1991 |
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СПИН-продажи
— published 1988 |
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Making Major Sales
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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
by Neil Rackham, John R. Devincentis — published 1999 — 2 editions |
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