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    <![CDATA[The Customer Management Scorecard: Managing CRM for Profit]]>
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    <![CDATA[Given the big budgets that are attached to customer management (CM) initiatives, it's not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.]]>
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        <name><![CDATA[Liz Machtynger]]></name>
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    <![CDATA[The Customer Management Scorecard: A Strategic Framework for Benchmarking Performance Against Best Practice]]>
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  </authors>  <published>2000</published>
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    <![CDATA[The Customer Management Scorecard]]>
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  </authors>  <published>2000</published>
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    <![CDATA[The Customer Management Score Card 2001: State of the Nation 11, 2001]]>
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        <name><![CDATA[Neil Woodcock]]></name>
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    <![CDATA[Winning New Customers in Financial Services: Using Relationship Marketing and Information Technology in Consumer Financial Services]]>
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        <name><![CDATA[Neil Woodcock]]></name>
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        <book>
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  <isbn>0749446919</isbn>
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  <title>
    <![CDATA[Up Close &amp; Personal?: Customer Relationship Marketing @ Work]]>
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    <![CDATA[Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. &quot;Should be read by all marketing, sales, service and advertising practitioners.&quot; -- Marketing magazine &quot;Probably the most level-headed and clear-sighted picture of how markets can affect customer relationships.&quot; -- Database Marketing]]>
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    <id>261349</id>
        <name><![CDATA[Paul R Gamble]]></name>
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    <author>
    <id>261347</id>
        <name><![CDATA[Neil Woodcock]]></name>
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  </authors>  <published>2006</published>
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        <book>
  <id type="integer">923947</id>
  <isbn>0749427000</isbn>
  <isbn13>9780749427009</isbn13>
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  <title>
    <![CDATA[Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series)]]>
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    <![CDATA[Packed with practical advice and detailed with case examples  and handy tips, this book shows how the theory of forming a rewarding  relationship between supplier and customer can be put into practice.  It  describes how to win and retain customers.]]>
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    <ratings_count>2</ratings_count>
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  </author>
  </authors>  <published>2000</published>
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