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  <id>25845</id>
  <name><![CDATA[Maria Veloso]]></name>
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  <id type="integer">46203</id>
  <isbn>0814472494</isbn>
  <isbn13>9780814472491</isbn13>
  <text_reviews_count type="integer">3</text_reviews_count>
  <title>
    <![CDATA[Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time]]>
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  <link>http://www.goodreads.com/book/show/46203.Web_Copy_That_Sells_The_Revolutionary_Formula_for_Creating_Killer_Copy_Every_Time</link>
  <average_rating>4.21</average_rating>
  <ratings_count>14</ratings_count>
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    <![CDATA[In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.  <p><em>Web Copy That Sells</em> presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:  <p>* write sizzling and irresistible Web copy, e-mails, and marketing communications  * quickly turn lackluster sites into &quot;perpetual money machines&quot;  * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy  * avoid the top three blunders that can wipe out your sales  * convert up to 50% of online prospects into paying customers  * and more!</p></p>]]>
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    <author>
    <id>25845</id>
        <name><![CDATA[Maria Veloso]]></name>
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    <average_rating>4.37</average_rating>
    <ratings_count>19</ratings_count>
    <text_reviews_count>3</text_reviews_count>
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  </authors>  <published>2004</published>
</book>

        <book>
  <id type="integer">479568</id>
  <isbn>0977075109</isbn>
  <isbn13>9780977075102</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Midwinter Turns to Spring (Book + Music CD)]]>
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  <average_rating>4.75</average_rating>
  <ratings_count>4</ratings_count>
  <description>
    <![CDATA[&quot;Midwinter Turns to Spring&quot; is the first-ever novel that comes with its own music soundtrack (the music CD is attached to the inside back cover of the book).      First Paragraph:  Some things that are hidden from view were meant to remain hidden, but others are preordained to reappear at destinys prompting.  An artist might conceal the fervent brushwork of his original sentiment under fresh layers of paintbut the underlying image often begs to resurface.  Such is the sentiment of this story.  Having been kept a secret for twenty-six years, it wants to live again.    The story begins when Cassidy Hamilton, a San Francisco woman, moves into a Victorian apartment, and discovers a hidden drawer tucked behind the baseboard of a built-in china cabinet.  Inside the drawer is the journal of Savannah Curtis, a woman who lived in the same Victorian apartment twenty-six years earlier.    The journal reveals the story of Alfonso Madrigál, a Spanish flamenco guitarist, who meets Savannah, an artist and art appraiser, when he seeks to authenticate a painting that is thought to be the work of Pablo Picasso  a painting that has a mysterious pentimento thats just beginning to resurface.  Neither of them is looking for the other, and yet when Alfonso Madrigál finds himself attending Savannahs art lecture one Indian summer in 1977, events from that day forward conspire to irretrievably change both their livesand the lives of those who knew them.    &quot;Midwinter Turns to Spring&quot; explores the nature of love that endures long after the frills of romance and infatuation have fallen away.  It also speculates the outcomes of paths taken and not taken, as well as the punishments and rewards of those that choose to love.  It is rich in hidden meanings, metaphors and deep spiritual insights that keep delivering well after the story ends.]]>
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    <author>
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        <name><![CDATA[Maria Veloso]]></name>
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    <average_rating>4.37</average_rating>
    <ratings_count>19</ratings_count>
    <text_reviews_count>3</text_reviews_count>
  </author>
  </authors>  <published>2005</published>
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        <book>
  <id type="integer">6017503</id>
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  <title>
    <![CDATA[Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time]]>
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  <link>http://www.goodreads.com/book/show/6017503.Web_Copy_That_Sells_The_Revolutionary_Formula_for_Creating_Killer_Copy_Every_Time</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.    <p><em>Web Copy That Sells</em> presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:    <p>* write sizzling and irresistible Web copy, e-mails, and marketing communications   * quickly turn lackluster sites into &quot;perpetual money machines&quot;   * use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy   * avoid the top three blunders that can wipe out your sales   * convert up to 50% of online prospects into paying customers   * and more!</p></p>]]>
  </description>
<authors>
    <author>
    <id>25845</id>
        <name><![CDATA[Maria Veloso]]></name>
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    <average_rating>4.37</average_rating>
    <ratings_count>19</ratings_count>
    <text_reviews_count>3</text_reviews_count>
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  </authors>  <published>2004</published>
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        <book>
  <id type="integer">6772274</id>
  <isbn>0814413048</isbn>
  <isbn13>9780814413043</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy]]>
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  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, &quot;Web Copy That Sells&quot; gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today's online prospects into paying customers!]]>
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    <author>
    <id>25845</id>
        <name><![CDATA[Maria Veloso]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
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    <average_rating>4.37</average_rating>
    <ratings_count>19</ratings_count>
    <text_reviews_count>3</text_reviews_count>
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  </authors>  <published>2009</published>
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        <book>
  <id type="integer">3029389</id>
  <isbn>3548268595</isbn>
  <isbn13>9783548268590</isbn13>
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  <title>
    <![CDATA[Der Klang der Liebe.]]>
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    <![CDATA[]]>
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    <id>25845</id>
        <name><![CDATA[Maria Veloso]]></name>
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    <average_rating>4.37</average_rating>
    <ratings_count>19</ratings_count>
    <text_reviews_count>3</text_reviews_count>
  </author>
    <author>
    <id>733942</id>
        <name><![CDATA[Ursula Walther]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
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    <link><![CDATA[http://www.goodreads.com/author/show/733942.Ursula_Walther]]></link>
    <average_rating>3.80</average_rating>
    <ratings_count>5</ratings_count>
    <text_reviews_count>0</text_reviews_count>
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  </authors>  <published>2008</published>
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