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Dev Patnaik

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Dev Patnaik is a founder and principal of Jump Associates, a consulting firm that helps companies innovate. Together with his teammates, he works with visionary business leaders to identify new markets, reinvent existing categories, and define new products and services. Dev is a trusted advisor to senior executives at some of America’s most admired companies, including General Electric, Nike, Procter & Gamble, Target and Hewlett-Packard.
When he’s not working at Jump, Dev moonlights down the road at Stanford University as an adjunct professor, where he teaches design-research methods to undergraduate and graduate students. Since 1999, he has taught a course called Needfinding. In the class, students draw upon methods from anthropology, d...more Dev Patnaik is a founder and principal of Jump Associates, a consulting firm that helps companies innovate. Together with his teammates, he works with visionary business leaders to identify new markets, reinvent existing categories, and define new products and services. Dev is a trusted advisor to senior executives at some of America’s most admired companies, including General Electric, Nike, Procter & Gamble, Target and Hewlett-Packard.
When he’s not working at Jump, Dev moonlights down the road at Stanford University as an adjunct professor, where he teaches design-research methods to undergraduate and graduate students. Since 1999, he has taught a course called Needfinding. In the class, students draw upon methods from anthropology, design and business planning to discover insights about ordinary people and create new products. While the class is required for all Design majors, it’s become a favorite of students from the Business School, School of Education and even Computer Science. As apples don’t fall far from the tree, Dev has a Bachelor’s degree in Product Design from Stanford.
Prior to founding Jump, Dev was the Director of Design at Forbes Marshall, a manufacturer of industrial process controls based in India. Dev led the development of Forbes Marshall’s internal design capabilities, creating programs in product design, exhibit design and corporate identity. Dev also led the company’s product strategy initiative, which eventually led him to work in the crossover space between design and business planning. After a stint with a strategy firm in Chicago, Dev returned to California to help found Jump in 1997. A frequent speaker at marketing, design and innovation forums, Dev was recently featured as a guest on “The Business of Innovation,” a series on CNBC. His articles on innovation and strategy have appeared in several publications including BusinessWeek, Brandweek and the Design Management Review.
© 2009 BrightSight Group, LLC., All Rights Reserved
268 Wall Street Princeton, NJ 08540
http://www.brightsightgroup.com
609-924-3060(less)

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Books by Dev Patnaik

Average rating: 3.84 · 114 ratings · 21 reviews · 3 distinct works

	Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik, Peter Mortensen 3.84 avg rating — 108 ratings — published 2009 — 2 editions	My rating:
	Wired to Care 3.83 avg rating — 6 ratings — published 2009 — 2 editions	My rating:
	Wired to Care: How Companies Prosper When They Create Widespread Empathy 0.00 avg rating — 0 ratings — published 2009	My rating:

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Quotes by Dev Patnaik

“The best organizations and the ones that survive economic tsunamis are those with emphatic cultures and managers who are able to step outside themselves and walk in someone else's shoes.”
― Dev Patnaik

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