false 247540 0 0 5027032 1408200090 9781408200094 0 <![CDATA[Tourism: Principles and Practice]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/5027032.Tourism_Principles_and_Practice 4.00 1 1432709 4.50 20 1 247540 4.00 1 0 247539 4.00 1 0 109139 3.45 116 19 5243 3.65 108 9 2008 3120848 0750665467 9780750665469 0 <![CDATA[Managing World Heritage Sites]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/3120848.Managing_World_Heritage_Sites 0.0 0
Managing World Heritage Sites covers the management issues encountered at cultural and natural UNESCO World Heritage Sites). WHS sites are high profile and as their designation states they are unique. They are often government owned and subject to political debate, they have iconic status and are therefore crucial to national tourism industries, and often involve a large number of stakeholders within their management structures. This text considers all of these aspects in arriving at solutions for site management principles. In 12 chapters and 5 case studies it covers issues such as WHS designation, marketing, visitor management, revenue generation and management. Each chapter will examine the management issues associated with managing heritage within the WH Sites, making clear use of management practices to apply the theory.

Managing World Heritage Sites:
Includes international case studies such as World Heritage Sites in the Americas, Machupicchu, Stonehenge, Central Eastern Rainforest Reserves of Australia, Megalithic Temples of Malta. Is authored by an international contributor team of well known and respected experts in this field
Has a user friendly and logical structure including aims, introduction, case study, conclusion, references and websites and examples best practice.
5 specific case study chapters including a location map, an explanation of key issues, conclusion, and questions for self-study

* Covers the management issues encountered at cultural and natural world heritage sites including designation, marketing, visitor management, revenue generation and management.
* Illustrated with international case studies including World Heritage Sites in the Americas, Machupicchu, Stonehenge, Central Eastern Rainforest Reserves of Australia, Megalithic Temples of Malta.
* International contributor team of well known and respected experts in this field]]> 705056 0.0 0 0 247540 4.00 1 0 2006 3227519 1405883537 9781405883535 0 <![CDATA[Tourism: Principles and Practice: AND Tourism, Change, Impacts and Opportunites]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/3227519.Tourism_Principles_and_Practice_AND_Tourism_Change_Impacts_and_Opportunites 0.0 0 1432708 0.0 0 0 247540 4.00 1 0 5243 3.65 108 9 2007 5755455 0 <![CDATA[Managing Visitor Attractions: New Directions]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/5755455.Managing_Visitor_Attractions_New_Directions 0.0 0
Divided into five parts, the book tackles the following topics:

· the role and nature of visitor attractions
· the development of visitor attraction provision
· the management of visitor attractions
· the marketing of visitor attractions
· future issues and trends


With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Provides a cutting insight into the issues, principles and practices of visitor attractions
Well-renowned contributors with a wealth of experience in the field
Up-to-date international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada]]> 773159 0.0 0 0 247539 4.00 1 0 1465 3.44 9 2 296976 0.0 0 0 773152 0.0 0 0 773153 0.0 0 0 122098 3.00 1 0 773154 0.0 0 0 451456 2.75 4 0 984348 4.50 2 1 773155 0.0 0 0 773156 0.0 0 0 773157 0.0 0 0 43940 3.70 219 90 2583010 0.0 0 0 247540 4.00 1 0 1346370 0.0 0 0 705056 0.0 0 0 2002 3158776 187315089X 9781873150894 0 <![CDATA[Tourism Marketing: A Collaborative Approach]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/3158776.Tourism_Marketing_A_Collaborative_Approach 0.0 0 - Explores tourism marketing in the context of inter-organisational collaboration
- Explains key concepts relevant to collaborative marketing
- Detailed case studies across various sectors of the industry worldwide

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study material which explores the myriad of collaborative marketing strategies undertaken by tourism organisations across the world.

]]> 247540 4.00 1 0 2005 2220198 1405893176 9781405893176 0 <![CDATA[Tourism]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2220198.Tourism 0.0 0 1432708 0.0 0 0 5243 3.65 108 9 247540 4.00 1 0 2007 5765856 0750686936 9780750686938 0 <![CDATA[Marketing in Travel and Tourism, Fourth Edition]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/5765856.Marketing_in_Travel_and_Tourism_Fourth_Edition 0.0 0
Reflecting its intenrational coverage, the content and numerous illustrations throughout are chosen for their worldwide applications. Specific case studies include destination marketing in New Zealand, the cruise market in the USA and the effects of the internet on consumer bahaviour globally.

*Fully revised edition, with new material on the role of e-marketing, motivations and consumer behaviour
* New four colour interior fully developed with pedagogic features
* Explains the concepts and principles of marketing
* Extensive use of international case studies and examples to contextualise learning]]> 2583010 0.0 0 0 247540 4.00 1 0 145403 0.0 0 0 650917 0.0 0 0 2009 5027033 0273714716 9780273714712 0 <![CDATA[Tourism: Principles and Practice: Enhanced Media Ed]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/5027033.Tourism_Principles_and_Practice_Enhanced_Media_Ed 0.0 0 1432709 4.50 20 1 247540 4.00 1 0 247539 4.00 1 0 109139 3.45 116 19 5243 3.65 108 9 2007