false 0 0 http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg <![CDATA[The Deviant's Advantage: How to Use Fringe Ideas to Create Mass Markets]]> 3.78 9 2004 <![CDATA[The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything]]> 4.50 4 2003 <![CDATA[What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands]]> 2.75 4 2007 <![CDATA[The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything]]> 3.50 2 2001 <![CDATA[The Deviant's Advantage: How Fringe Ideas Create Mass Markets]]> 2.50 2 2002 <![CDATA[Bunte Hunde. Mit abseitigen Ideen zum Erfolg.]]> 0.0 0 2003 <![CDATA[The Deviant's Advantage: How Fringe Ideas Create Mass Markets]]> 0.0 0 2003 <![CDATA[Deviant's Advantage]]> 0.0 0 2002 <![CDATA[El Mito De LA Excelencia: Los Consumidores En Esta Etapa De Cambio Permanente No Estan Recibiendo Lo Que Realmente Esperan]]> 0.0 0 2003