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A Technique for Producing Ideas
by James Webb Young, William Bernbach — published 1988 |
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Aidea No Tsukurikata
— published 1988 |
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A Technique For Producing Ideas
— published 1984 — 2 editions |
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The Diary of an Ad Man: The War Years June 1, 1942 to December 31, 1943
— published 2007 |
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How to become an advertising man
— published 1979 — 2 editions |
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Tecnica per produrre idee
— published 1940 |
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Aidea No Tsukurikata
— published 2005 |
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The Itch for Orders: Chapter III of an Ego-Biography
— 2 editions |
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His Girl and His Dinner: Chapter II of an Ego-Biography
— 2 editions |
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The Diary of an Ad Man; The War Years June 1, 1942-December 31, 1943
— published 2010 — 2 editions |
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“An idea is nothing more or less than a new combination of old elements (Quoted from Vilfredo Pareto)”
― James Webb Young, A Technique for Producing Ideas
― James Webb Young, A Technique for Producing Ideas
“We tend to forget that words are, themselves, ideas. They might be called ideas in a state of suspended animation. When the words are mastered the ideas tend to come alive again.”
― James Webb Young, A Technique for Producing Ideas
― James Webb Young, A Technique for Producing Ideas
“Riding horseback along a country lane I saw wild roses in bloom, against an old stone wall. The expensive, improved varieties in my garden have lost something. Sophistication always does.”
― James Webb Young, The Diary of an Ad Man: The War Years June 1, 1942 to December 31, 1943
― James Webb Young, The Diary of an Ad Man: The War Years June 1, 1942 to December 31, 1943
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