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Guy Kawasaki

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February 2011

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I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.

I attended Iolani School where I graduated in 1972. Iolani is not as well known as its rival, Punahou because no presidents of the U. S. went there, but I got a fantastic and formative education there. (Punahou is “USC,” and Iolani is “Stanford”—but I digress.) I pay special tribute to Harold Keables, my AP English teacher.He taught me that the key to writing is editing. No one...more I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.

I attended Iolani School where I graduated in 1972. Iolani is not as well known as its rival, Punahou because no presidents of the U. S. went there, but I got a fantastic and formative education there. (Punahou is “USC,” and Iolani is “Stanford”—but I digress.) I pay special tribute to Harold Keables, my AP English teacher.He taught me that the key to writing is editing. No one in the universe would be more shocked that I have written ten books (or one book ten times) than Harold Keables.

After Iolani, I matriculated to Stanford; I graduated in 1976 with a major in psychology—which was the easiest major I could find. I loved Stanford. I sometimes wish I could go back in time to my undergraduate days “on the farm.”

After Stanford, I attended the law school at U.C. Davis because, like all Asian-American parents, my folks wanted me to be a “doctor, lawyer, or dentist.” I only lasted one week because I couldn’t deal with the law school teachers telling me that I was crap and that they were going to remake me.

The following year I entered the MBA program at UCLA. I liked this curriculum much better. While there, I worked for a fine-jewelry manufacturer called Nova Stylings; hence, my first real job was literally counting diamonds. From Nova, its CEO Marty Gruber, and my Jewish colleagues in the jewelry business, I learned how to sell, and this skill was vital to my entire career.

I remained at Nova for a few years until the the Apple II removed the scales from my eyes. Then I went to work for an educational software company called EduWare Services. However, Peachtree Software acquired the company and wanted me to move to Atlanta. “I don’t think so.” I can’t live in a city where people call sushi “bait.”

Luckily, my Stanford roommate, Mike Boich, got me a job at Apple; for giving me my chance at Apple, I owe Mike a great debt. When I saw what a Macintosh could do, the clouds parted and the angels started singing. For four years I evangelized Macintosh to software and hardware developers and led the charge against world-wide domination by IBM. I also met my wife Beth at Apple during this timeframe—Apple has been very good to me.

Around 1987, my job at Apple was done. Macintosh had plenty of software by then, so I left to start a Macintosh database company called ACIUS. It published a product called 4th Dimension. To this day, 4th Dimension remains a great database.

I ran ACIUS for two years and then left to pursue my bliss of writing, speaking, and consulting. I’ve written for Macuser, Macworld, and Forbes. I call these the “Wonder Years” as in “I wonder how I came to deserve such a good life.”

In 1989, I started another software company called Fog City Software with three of the best co-founders in the world: Will Mayall, Kathryn Henkens, and Jud Spencer. We created an email product called Emailer which we sold to Claris and then a list server product called LetterRip.

In 1995 I returned to Apple as an Apple fellow. At the time, according to the pundits, Apple was supposed to die. (Apple should have died about ten times in the past twenty years according to the pundits.) My job on this tour of duty was to maintain and rejuvenate the Macintosh cult.

A couple years later, I left Apple to start an angel investor matchmaking service called Garage.com with Craig Johnson of Venture Law Group and Rich Karlgaard of Forbes. Version 2.0 of Garage.com was an investment bank for helping entrepreneurs raise money from venture capitalists. Today, version 3.0 of Garage.com is called Garage Technology Ven(less)

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My latest book, APE: Author, Publisher, Entrepreneur--How to Publish a Book, goes on sale today for one day. The regular price is $9.99. Today's price through the Kindle Daily Deal is $1.99.

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Guy Kawasaki's Books

Average rating: 3.82 · 10,849 ratings · 895 reviews · 16 distinct works · Similar authors

	The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything 3.84 of 5 stars 3.84 avg rating — 5,396 ratings — published 2004 — 19 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Enchantment: The Art of Changing Hearts, Minds, and Actions 3.69 of 5 stars 3.69 avg rating — 2,017 ratings — published 2011 — 14 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition 3.91 of 5 stars 3.91 avg rating — 810 ratings — published 2008 — 13 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	APE: Author, Publisher, Entrepreneur. How to Publish a Book by Guy Kawasaki (Goodreads Author), Shawn Welch (Goodreads Author) 4.34 of 5 stars 4.34 avg rating — 306 ratings — published 2012 — 2 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki (Goodreads Author), Michele Moreno, Gary Kawasaki 3.84 of 5 stars 3.84 avg rating — 333 ratings — published 1999 — 6 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	What the Plus! Google+ for the Rest of Us 3.78 of 5 stars 3.78 avg rating — 200 ratings — published 2012 — 2 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Macintosh Way 3.86 of 5 stars 3.86 avg rating — 146 ratings — published 1989 — 5 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Selling the Dream 3.92 of 5 stars 3.92 avg rating — 92 ratings — published 1991 — 3 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki (Goodreads Author), Michele Moreno, Rick Kot (Editor) 3.75 of 5 stars 3.75 avg rating — 95 ratings — published 1995 — 6 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hindsights: The Wisdom and Breakthroughs of Remarkable People 3.77 of 5 stars 3.77 avg rating — 22 ratings — published 1994 — 3 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Guy Kawasaki is now friends with Oyvind Solstad
May 20, 2013 02:38pm · like
Guy Kawasaki made a comment on Julie Dargis's review of APE: Author, Publisher, Entrepreneur. How to Publish a Book "Julie, Thanks so much for this kind review. Glad that you liked it so much! Guy"
Feb 02, 2013 09:15am · see review
Guy Kawasaki added Goodreads to his Facebook Timeline Add your books to Timeline! learn more
Dec 05, 2012 08:16am
Guy Kawasaki joined the group Goodreads Self Published Authors
Nov 02, 2012 09:02pm · like
Guy Kawasaki made a comment on One Shot (Jack Reacher, #9) — Its being widely reported that Tom Cruise is to star a 6' 5" Jack Reacher in the movie adaptation of One Shot "Tom Cruise as Jack Reacher is like Ashton Kutcher playing Steve Jobs..."
Oct 27, 2012 10:33pm
Guy Kawasaki added True Blue by David Baldacci	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jul 24, 2012 11:07pm
Guy Kawasaki added Zero Day (Puller, #1) by David Baldacci	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jul 24, 2012 11:07pm
Guy Kawasaki added Saving Faith by David Baldacci	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jul 24, 2012 11:07pm
Guy Kawasaki added Hell's Corner (Camel Club, #5) by David Baldacci	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jul 24, 2012 11:06pm
Guy Kawasaki added The Sixth Man (Sean King & Michelle Maxwell, #5) by David Baldacci	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jul 24, 2012 11:06pm

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Quotes by Guy Kawasaki

“Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.”
― Guy Kawasaki

15 people liked it

“Pursuing your passions makes you more interesting, and interesting people are enchanting.”
― Guy Kawasaki

tags: charisma, curiousity, passion

7 people liked it

“Steve Jobs has a saying that A players hire A players; B players hire C
players; and C players hire D players. It doesn't take long to get to Z
players. This trickle-down effect causes bozo explosions in companies.”
― Guy Kawasaki

6 people liked it

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Topics Mentioning This Author

topics	posts	views	last activity
PRSA Philly Book ...: Do you need to swear to enchant people?	1	3	Sep 12, 2011 05:32am
Coffee & Books: Ananda's Reading List, Challenges and Reviews	11	60	Nov 16, 2011 02:31am
Challenge: 50 Books: Catherine B's 50 Books in 2011 post	27	50	Nov 30, 2011 12:27pm
Reading with Style: Reading w/Style Completed Tasks - Fall 2011	662	119	Nov 30, 2011 09:03pm
The Seasonal Read...: Fall Challenge 2011 Completed Tasks - DO NOT DELETE ANY POSTS IN THIS TOPIC!	2299	549	Nov 30, 2011 09:05pm
Romance Readers R...: READ-THE-SEASON SUMMER CHALLENGE: E-S-T-A-T-E	185	206	Dec 16, 2011 01:52am
Romance Readers R...: 2011 A-Z Book Challenge	1181	1171	Mar 18, 2012 02:04am
Coffee & Books: A-Z Title Challenge (on going)	139	177	Oct 15, 2012 11:09am
Audiobooks: Headphones/earbuds	159	273	Apr 13, 2013 12:58am

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Guy Kawasaki

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