Christina Katz's Blog
December 27, 2009
By Gigi Rosenberg
When artist Jackie Battenfield decided she wanted to write a book, she did what many authors don't do: She made a budget for how much the book was going to cost her to write.
The idea for the book, The Artist's Guide: How to Make a Living Doing What You Love, was born out of the professional development workshops she taught for artists. "Writing a book was the last thing I wanted to do," she said recently from her home base in Brooklyn, New York, but her students...
When artist Jackie Battenfield decided she wanted to write a book, she did what many authors don't do: She made a budget for how much the book was going to cost her to write.
The idea for the book, The Artist's Guide: How to Make a Living Doing What You Love, was born out of the professional development workshops she taught for artists. "Writing a book was the last thing I wanted to do," she said recently from her home base in Brooklyn, New York, but her students...
December 22, 2009
December 20, 2009
By Gregory A. Kompes
If you've ever set up your e-mail account to send an "Out of the Office" or "I'm on Vacation" e-mail reply, you've used an autoresponder. In its simplest form, an autoresponder automatically responds to e-mail messages it receives.
Autoresponders are also used as e-mail marketing tools, immediately providing information to prospective customers and then following up with them at preset time intervals. They can also handle e-mail list subscriptions, confirmations...
If you've ever set up your e-mail account to send an "Out of the Office" or "I'm on Vacation" e-mail reply, you've used an autoresponder. In its simplest form, an autoresponder automatically responds to e-mail messages it receives.Autoresponders are also used as e-mail marketing tools, immediately providing information to prospective customers and then following up with them at preset time intervals. They can also handle e-mail list subscriptions, confirmations...
December 17, 2009
December 15, 2009
By Sage CohenLast month, when you learned how your target audience experienced your book description, were there any surprises? How did the feedback match or diverge from your own expectations and research? Does your story about the value and purpose of your book need to be adjusted for clarity, or to showcase an advantage that is not currently being perceived?
Now is the time to make any final tweaks to address such concerns. Then give yourself a pat on the back for capturing this...
December 13, 2009
December 10, 2009
By Christina KatzLast month, I talked about how we need to strive, in our online communications, to save readers time so they can learn all they need to know about us as they go clicking by.
What are you hoping others will notice about you? Try to convey your credibility, authority on your topic, and how much others already trust you. In my book, Get Known Before the Book Deal, Use Your Personal Strengths to Grow Your Author Platform (Writer's Digest 2008), I outline what every writer needs ...
December 8, 2009
December 6, 2009
By Kati Neville
Continuous improvement and professional development are vital for writers. With enhanced skills and fresh ideas, we're more confident and better equipped to take advantage of additional opportunities. And people around us, like editors and agents, find us easier to work with too.
Apply your professional improvement standards to your podcast as well. I'm not suggesting that you give your podcast the same level of attention you give your writing, research, or business...
Continuous improvement and professional development are vital for writers. With enhanced skills and fresh ideas, we're more confident and better equipped to take advantage of additional opportunities. And people around us, like editors and agents, find us easier to work with too.
Apply your professional improvement standards to your podcast as well. I'm not suggesting that you give your podcast the same level of attention you give your writing, research, or business...
