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The Chaos Scenario
   3.44 avg rating — 41 ratings
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published
2009
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2 editions
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My rating:
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And Now a Few Words from Me: Advertising's Leading Critic Lays Down the Law, Once and for All
 3.62 avg rating — 13 ratings
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published
1899
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4 editions
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My rating:
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Waking Up Screaming from the American Dream: NPR's Roving Correspondent Reports from the Bumpy Road to Success
by Bob Garfield, Brooke Zimmer 2.70 avg rating — 10 ratings
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published
1997
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My rating:
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“[A TV commercial] crossed my desk in 1986. It came with a press release boasting about an enormous production budget employed in service of what it termed a communications “breakthrough”. The secret of this particular breakthrough was the science of semiotics — i.e., conveying meaning via powerful symbols imbued with significance far beyond their literal interpretation. It’s the sort of thing that Jean Baudrillard and Noam Chomsky write about. Umberto Eco. Dudes like that. Dudes who have no responsibility for marketshare.
Whoa,” I said to myself as I eagerly tore the videocassette out of its jacket. “This is gonna suck.”
― Bob Garfield
Whoa,” I said to myself as I eagerly tore the videocassette out of its jacket. “This is gonna suck.”
― Bob Garfield
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