Seth Godin

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Seth Godin

Author profile

in The United States
July 10, 1960




About this author

Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

Seth Godin isn't a Goodreads Author (yet), but he does have a blog, so here are some recent posts imported from his feed.

Tribe members often fall into a trap, a trap created by the fear of standing out, and a natural avoidance to question things.

"You're not wearing the proper tie."

"That's not how someone like us gets married."

"My tweets are of the proper format, yours aren't."

"The way you are teaching your kids the rules is wrong."

"That symbol of purity isn't good enough for my family."

"Your version of the way th...

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Published on July 02, 2015 01:59 • 2 views
Average rating: 3.84 · 99,641 ratings · 5,953 reviews · 147 distinct works · Similar authors
Linchpin: Are You Indispens...
3.87 of 5 stars 3.87 avg rating — 18,888 ratings — published 2010 — 28 editions
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Tribes: We Need You to Lead Us
3.81 of 5 stars 3.81 avg rating — 16,486 ratings — published 2008 — 26 editions
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Purple Cow: Transform Your ...
3.85 of 5 stars 3.85 avg rating — 15,875 ratings — published 2002 — 31 editions
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The Dip: A Little Book That...
3.8 of 5 stars 3.80 avg rating — 10,515 ratings — published 2007 — 22 editions
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Permission Marketing: Turni...
3.94 of 5 stars 3.94 avg rating — 7,375 ratings — published 1999 — 21 editions
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All Marketers Are Liars: Th...
3.87 of 5 stars 3.87 avg rating — 6,652 ratings — published 2005 — 24 editions
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Poke the Box
3.77 of 5 stars 3.77 avg rating — 5,802 ratings — published 2011 — 21 editions
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The Icarus Deception: How H...
3.83 of 5 stars 3.83 avg rating — 3,098 ratings — published 2012 — 11 editions
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Small Is the New Big: and 1...
3.87 of 5 stars 3.87 avg rating — 2,341 ratings — published 2006 — 16 editions
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Unleashing the Ideavirus: S...
3.9 of 5 stars 3.90 avg rating — 1,942 ratings — published 2000 — 23 editions
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More books by Seth Godin…

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January 2013, Seth Godin
"His Favorite Business Books: Creativity meets business acumen in the marketing guru's new release, The Icarus Deception, and in his top five recs." ...More

more interviews »

“The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed.

Someone can always do your job a little better or faster or cheaper than you can.

The job might be difficult, it might require skill, but it's a job.

Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

I call the process of doing your art 'the work.' It's possible to have a job and do the work, too. In fact, that's how you become a linchpin.

The job is not the work.”
Seth Godin, Linchpin: Are You Indispensable?

“Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.”
Seth Godin

“Art is what we call...the thing an artist does.

It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human.

Art is not in the ...eye of the beholder. It's in the soul of the artist.”
Seth Godin



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