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	<author id="1791">
  <name><![CDATA[Seth Godin]]></name>
  <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
  <fans-count type="integer">24</fans-count>
  <followers-count type="integer">20</followers-count>
  <image_url>http://photo.goodreads.com/authors/1244929769p5/1791.jpg</image_url>
  <about><![CDATA[Srth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker.  He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.

He holds an MBA from Stanford, and was called &quot;the Ultimate Entrepreneur for the Information Age&quot; by Business Week.]]></about>    <gender>male</gender>    <born_at>07/10/1960</born_at>    
  
  
  <books>
        <book id="641604">
  <title><![CDATA[Purple Cow: Transform Your Business by Being Remarkable]]></title>
  <authors>
    <author>
      <name><![CDATA[Seth Godin]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
    </author>
      </authors>
  <average_rating>3.89</average_rating>
  <ratings_count>682</ratings_count>
  <published>2003</published>  
  
</book>
        <book id="324748">
  <title><![CDATA[The Dip: A Little Book That Teaches You When to Quit]]></title>
  <authors>
    <author>
      <name><![CDATA[Seth Godin]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
    </author>
      </authors>
  <average_rating>3.61</average_rating>
  <ratings_count>725</ratings_count>
  <published>2007</published>  
  
</book>
        <book id="3828382">
  <title><![CDATA[Tribes: We Need You to Lead Us]]></title>
  <authors>
    <author>
      <name><![CDATA[Seth Godin]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
    </author>
      </authors>
  <average_rating>3.84</average_rating>
  <ratings_count>666</ratings_count>
  <published>2008</published>  
  
</book>
        <book id="154959">
  <title><![CDATA[Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas]]></title>
  <authors>
    <author>
      <name><![CDATA[Seth Godin]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
    </author>
      </authors>
  <average_rating>3.90</average_rating>
  <ratings_count>276</ratings_count>
  <published>2006</published>  
  
</book>
        <book id="160830">
  <title><![CDATA[All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World]]></title>
  <authors>
    <author>
      <name><![CDATA[Seth Godin]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
    </author>
      </authors>
  <average_rating>3.81</average_rating>
  <ratings_count>281</ratings_count>
  <published>2005</published>  
  
</book>
        <book id="685401">
  <title><![CDATA[Permission Marketing : Turning Strangers Into Friends And Friends Into Customers]]></title>
  <authors>
    <author>
      <name><![CDATA[Seth Godin]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
    </author>
      </authors>
  <average_rating>3.91</average_rating>
  <ratings_count>238</ratings_count>
  <published>1999</published>  
  
</book>
        <book id="2210223">
  <title><![CDATA[Meatball Sundae: Is Your Marketing out of Sync?]]></title>
  <authors>
    <author>
      <name><![CDATA[Seth Godin]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
    </author>
      </authors>
  <average_rating>3.76</average_rating>
  <ratings_count>230</ratings_count>
  <published>2007</published>  
  
</book>
        <book id="2613">
  <title><![CDATA[Unleashing the Ideavirus]]></title>
  <authors>
    <author>
      <name><![CDATA[Seth Godin]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
    </author>
        <author>
      <name><![CDATA[Malcolm Gladwell]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1402408]]></link>
    </author>
      </authors>
  <average_rating>3.89</average_rating>
  <ratings_count>186</ratings_count>
  <published>2000</published>  
  
</book>
        <book id="993049">
  <title><![CDATA[Free Prize Inside: The Next Big Marketing Idea]]></title>
  <authors>
    <author>
      <name><![CDATA[Seth Godin]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
    </author>
      </authors>
  <average_rating>3.75</average_rating>
  <ratings_count>114</ratings_count>
  <published>2004</published>  
  
</book>
        <book id="160836">
  <title><![CDATA[Free Prize Inside: How to Make a Purple Cow]]></title>
  <authors>
    <author>
      <name><![CDATA[Seth Godin]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1791.Seth_Godin]]></link>
    </author>
      </authors>
  <average_rating>3.98</average_rating>
  <ratings_count>55</ratings_count>
  <published>2004</published>  
  
</book>
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