Al Ries

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born

The United States

gender

male

website

http://www.ries.com/

genre

Business

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Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.
Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.
In 1972, again cooperating with Trout, Ries co-authored a three-...more

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Al Ries's Books

Average rating: 3.93 · 6,906 ratings · 368 reviews · 18 distinct works · Similar authors

	The 22 Immutable Laws of Marketing by Al Ries, Jack Trout 3.94 of 5 stars 3.94 avg rating — 3,371 ratings — published 1993 — 22 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace by Al Ries, Jack Trout 4.08 of 5 stars 4.08 avg rating — 2,010 ratings — published 1980 — 22 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries 3.5 of 5 stars 3.50 avg rating — 316 ratings — published 2002 — 13 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Warfare by Al Ries, Jack Trout 3.99 of 5 stars 3.99 avg rating — 303 ratings — published 1985 — 11 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries, Laura Ries 3.78 of 5 stars 3.78 avg rating — 461 ratings — published 2002 — 16 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands by Al Ries, Laura Ries 3.7 of 5 stars 3.70 avg rating — 149 ratings — published 2004 — 10 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Focus: The Future of Your Company Depends on It by Al Ries, Laura Ries (Introduction) 3.92 of 5 stars 3.92 avg rating — 113 ratings — published 1996 — 11 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The 11 Immutable Laws of Internet Branding by Al Ries, Laura Ries 3.05 of 5 stars 3.05 avg rating — 81 ratings — published 2000 — 8 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Bottom-up Marketing by Al Ries, Jack Trout 3.8 of 5 stars 3.80 avg rating — 44 ratings — published 1988 — 3 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It by Al Ries, Laura Ries 3.9 of 5 stars 3.90 avg rating — 30 ratings — published 2009 — 7 editions	Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Al Ries

“Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.”
― Al Ries, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

tags: advertising, branding, marketing

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Al Ries

Author profile

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Quotes by Al Ries

combine editions
Al Ries's Books