Al Ries
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The United States
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“Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.”
― Al Ries, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
― Al Ries, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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