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  <id>1776</id>
  <name><![CDATA[Gary  Gagliardi]]></name>
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  <isbn>1929194374</isbn>
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  <title>
    <![CDATA[Sun Tzu's The Art of War Plus Warrior Marketing: Strategy for Market Positioning]]>
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    <![CDATA[Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts  Sun Tzu's Art of War to market positioning and promotion.]]>
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        <name><![CDATA[Gary  Gagliardi]]></name>
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  </authors>  <published>2006</published>
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