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Media Planning: A Practical Guide, Third Edition
— published 1985 — 2 editions |
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Media planning: A quick and easy guide
— published 1980 |
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Media Planning Workbook/With Discussions and Problems
— published 1993 |
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Introduction to Advertising Media: Research, Planning, and Buying
— published 1992 |
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Advertising Media Planning
by Jack Z. Sissors, Roger B. Baron, Erwin Ephron — published 1975 — 6 editions |
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Advertising Media A-To-Z
— published 2003 |
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