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  <name><![CDATA[Marty Neumeier]]></name>
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  <title><![CDATA[The Brand Gap: Revised Edition (2nd Edition)]]></title>
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      <name><![CDATA[Marty Neumeier]]></name>
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  <published>2003</published>  
  
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        <book id="447595">
  <title><![CDATA[Zag: The Number One Strategy of High-Performance Brands]]></title>
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      <name><![CDATA[Marty Neumeier]]></name>
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  <published>2006</published>  
  
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        <book id="6036435">
  <title><![CDATA[The Designful Company: How to build a culture of nonstop innovation]]></title>
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      <name><![CDATA[Marty Neumeier]]></name>
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  <published>2009</published>  
  
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        <book id="2280626">
  <title><![CDATA[The Dictionary of Brand]]></title>
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    <author>
      <name><![CDATA[Marty Neumeier]]></name>
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        <book id="447413">
  <title><![CDATA[Action Alphabet]]></title>
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      <name><![CDATA[Marty Neumeier]]></name>
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        <book id="7016720">
  <title><![CDATA[Marty Neumeier's INNOVATION TOOLKIT]]></title>
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      <name><![CDATA[Marty Neumeier]]></name>
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  <title><![CDATA[ZAG]]></title>
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      <name><![CDATA[Marty Neumeier]]></name>
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        <book id="6583927">
  <title><![CDATA[Marty Neumeier's INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD]]></title>
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      <name><![CDATA[Marty Neumeier]]></name>
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        <book id="6165568">
  <title><![CDATA[Short Story Library: To Build a Fire]]></title>
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      <name><![CDATA[Marty Neumeier]]></name>
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      <name><![CDATA[Marty Neumeier]]></name>
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      <name><![CDATA[Byron Glaser]]></name>
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  <published>1980</published>  
  
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