David Lee King's Blog
June 20, 2017
Going to ALA Annual in Chicago in a couple of days? If so – come see me speak!
I’m giving a talk about videos, along with Christina Norton, Justin Georges, and Steven Milewski.
Here’s the details:
When & Where: Saturday, June 24 3:00 PM – 4:00 PM Location: McCormick Place, W175a
Title: Rocking the Small Screen (Without Losing Your Mind): Planning and Managing Library Promotional Videos
Description: Video on the web is one of today’s hottest social networking trends. But what can online videos do to promote your library? A public library and a university library will both share what they have learned and how realistic expectations can bring success. The presenters will cover: planning and implementation, shortcuts, tips on what types of content work best, recording and editing the audio and video, accessibility, assessing traffic and impact, and how to create a video team. Learn why your library should create and post online videos!
So come check out our presentation, ask questions, etc. I’ll post my slide here after the presentation, if you miss it (but don’t miss it!).
See you on Saturday!
June 13, 2017
A couple of days ago, I saw a mention of the videos that Invercargill City Libraries & Archives, in New Zealand, has been making [saw the mention over at the Libraries and Social Media Group on Facebook. You should check em out!].
They are making some really fun videos! I have a couple of them embedded in this post – definitely watch them – they will make you smile.
Which, of course, is a great goal to have for video. With social media (they seem to be posting most of these videos on their Facebook Page, even though they also have a YouTube account that’s not linked on their website), making you smile most likely leads to making you click. Clicking Like, Sharing, adding a comment, etc.
And on Facebook, doing those types of actions means you will start seeing more of their Facebook posts. So – watching and liking a video could equal seeing something about a program at the library.
Also – what they have done with video isn’t hard to do – they have just done it really well. Short, to the point, a “story,” and they made me smile.
I especially love their Mean Tweets Videos – here’s one below.
Great job, Invercargill City Library!
June 1, 2017
My library was recently featured in StateTech magazine. We recently upgraded our data center to a Nutanix hyperconverged infrastructure (click the links to read more about that). It’s pretty cool, and is already saving my IT staff time, and has killed a bottleneck we were having on the back-end. So yay for that!
What did StateTech magazine do? Two things – an article and a video:
Article – New Technology Helps State and Local Teams Advance the Data Center
Video – It’s on this page. It’s not really embeddable, even though it has an embed code I can use. It was looking for evil flash … , so click through and watch it. If for nothing else than to see a really nice-looking video! They sent a video team out to do it, complete with producers. There were multiple takes. They dabbed makeup on my head. You should watch it
May 23, 2017
I’ve had my newest camera for awhile now, so I thought it would be fun to compare it to an older camera of mine.
So here’s a video comparing the video and audio quality of two Canon Powershot point and shoot cameras:
Canon Powershot GX7 Mark II (my newest camera!)
Canon Powershot SD780 IS (my older camera)
Pretty sure the GX7 won the comparison hands down! But the older SD780 does ok, too.
The point here? You already have a camera that can make video. I’ll guess that you have access to a point and shoot camera, or a DSLR camera, or a camcorder video camera. Or a mobile device.
What’s holding you back from making a video?
May 17, 2017
Library Journal is hosting a really cool 4-week online course on social media, called Social Media Made Simple: Reaching Your Library’s Community.
Here’s a description of the course:
Learn tools and tactics to help you use social media to build your outreach to current and future patrons. This 4-week online course mixes live keynote presentations and hands-on projects in an online workshop setting. You’ll receive one-on-one guidance from an experienced social media library luminary.
I’m one of the “real time guest speakers” – I’m giving a webinar next Wednesday for the course.
And on to the Discount! Library Journal gave me a discount code – DLK25 – if you use this code (or click the links in this post to the registration page – they have the code embedded into the link), you’ll get 25% off the normal price. Sorta cool!
So – sign up for the course, and learn a TON about reaching your community through social media.
May 16, 2017
There are two articles that have been recently published about my library (Topeka & Shawnee County Public Library).
Here are the two articles:
Article #1: Digital Inclusion in Topeka, published in Library Journal. I wrote this one with Rob Banks (COO at the library). It focuses on some of the digital inclusion projects we are working on in the community. I’m a bit biased, but I think we’re doing some good work in Topeka!
Article #2: New Technology Helps State and Local Teams Advance the Data Center, published in StateTech magazine. A few staff from my library were interviewed for this article. It focuses on some new data center infrastructure we recently put into place. They also made a video, which I’ll share once it’s released.
Why is this useful? Well … it’s certainly fun to have my library recognized for the good work we do. It also gives you something to share with your community. We shared these article on social media and to our board. Sometimes this type of recognition can be shared via a press release to local and regional news outlets, too.
Most libraries (and pretty much any other type of organization) has a few customers (or non-customers) who haven’t visited for awhile, or who think the library is an outdated concept.
So show people what you do – share these types of articles with them. It’s one of many ways to show your continuing relevance in today’s ever-changing world.
Image by Damian Gadal
May 2, 2017
I recently read 10 Stats about Video that Marketers Need to Know from the Marketing Insider Group. Good article!
Here are some highlights that stood out to me:
Facebook native video posts receive 135% more organic reach that photo posts.
Consumers are almost ten times more likely to click on a video than text or photos.
A business is 53 times more likely to appear on the first page of Google results if it utilizes it on their webpage.
Two minutes is best for maximum engagement.
85% of Facebook videos, for example, are watched without sound.
Making ads look like stories boosts positive response.
40% of all consumers using mobile devices who see a video on YouTube visited the store or brand website.
Like I’ve said before … you probably need to take the plunge, and start making some videos if you haven’t already started. Your customers are responding to video marketing everywhere else. It makes sense that they would respond to your video experiments, too!.
Simple videos, when done well, can powerfully connect with your community.
April 27, 2017
Guess what the most popular OS (Operating System) is right now? Windows? Mac? Nope. It’s Android. Check out this article from Techcrunch for the details.
Ok – if you read the article, the stats are really counting usage instead of users, but still.
After you read the article, think about this – are your staff trained in the basics of all the popular OSs (as in Windows, Android, Apple’s OS X and iOS)? They certainly don’t have to be experts in the inner workings of each OS.
But they should probably know how to do a few basic things, like:
Download library apps from the various app stores (for mobile devices)
Download ebooks, etc on those apps
Use the web browser to navigate the library website
Connect to the library’s wifi
The point? We need to help our customers connect to the library, regardless of OS or device. There are differences, and we should understand what they are, and how to navigate them. So that means we might need to do some basic “here’s how all the OSs work” training.
There might be other things that would be good to know for each OS in relation to the library. What do you think? Or – do you already train staff this way? Please share!
Image by 月明 端木
April 20, 2017
Update: Had someone ask, so – registration prices are being set now, and should be announced in a few days. Click through to the website to find more info!
Did you know there’s a Library Marketing & Communications conference? There is – and it’s being held in November!
It’s called the Library Marketing & Communications Conference, and it is being held November 16-17 in Addison, TX (Dallas suburb).
Here’s what the conference focuses on:
The Library Marketing and Communications Conference is designed for library employees of any level who are involved in marketing, communication, public relations, social media, and outreach in academic, public, and special libraries. Sessions explore issues that are important for this niche of library work, and the conference includes time for attendees to network and to discuss mutual challenges.
Honestly? Anymore, that means ALL OF US. It’s never a bad time to improve your communication, marketing, and PR skills.
Want to attend? Go here to find out more info!
Image – me talking at the conference, by the South Carolina State Library
April 18, 2017
Do you make videos for your library? If so, you might try the camera I use in this video. It’s a Canon Powershot G7 Mark II. I’ve had it for about 9 months, and I have to say – I love it! It’s really easy to use, just like you’d expect from a point-and-shoot style camera.
Best of all – the microphone on this camera does a great job. Listen to the video – while the audio is certainly not studio quality, it does a fine job of picking up my voice. I didn’t have to boost the audio when I was editing the video, or play around with it in any way.
That said, I was about 18 inches away from the camera, too. If I was 6 feet away or more, it’d be pretty quiet. But still – it’s nice to not have to mess with audio if you don’t have to!
So – enjoy the video … give it a “listen” (weird to say for a video), and see for yourself.