Robert B. Cialdini





Robert B. Cialdini

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Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world...more


Average rating: 4.09 · 29,004 ratings · 1,030 reviews · 22 distinct works · Similar authors
Influence: The Psychology o...
4.12 of 5 stars 4.12 avg rating — 24,059 ratings — published 1984 — 40 editions
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Influence: Science and Prac...
4.25 of 5 stars 4.25 avg rating — 1,550 ratings — published 1985 — 25 editions
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Instant Influence: How to G...
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3.88 of 5 stars 3.88 avg rating — 41 ratings — published 1991
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Influence: Science and Prac...
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3.68 of 5 stars 3.68 avg rating — 38 ratings — published 2012 — 2 editions
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Influence
4.45 of 5 stars 4.45 avg rating — 11 ratings — published 2009 — 4 editions
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Influence et manipulation
4.43 of 5 stars 4.43 avg rating — 7 ratings — published 2012
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As Armas da Persuasão: Como...
4.12 of 5 stars 4.12 avg rating — 8 ratings — published 2012 — 2 editions
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Persuasiunea
3.5 of 5 stars 3.50 avg rating — 4 ratings — published 2012
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Yes!: 50 Scientifically Pro...
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4.0 of 5 stars 4.00 avg rating — 14 ratings — published 2009 — 3 editions
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The Small Big: Small Change...
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0.0 of 5 stars 0.00 avg rating — 0 ratings — expected publication 2014 — 3 editions
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“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the “cheep-cheep” sound of turkey chicks triggered an automatic mothering response from maternal turkeys—even when it emanated from a stuffed polecat—so, too, did the word “because” trigger an automatic compliance response”
Robert B. Cialdini, Influence: The Psychology of Persuasion

“Embarrassment is a villain to be crushed.”
Robert B. Cialdini, Influence: Science and Practice

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