Robert B. Cialdini





Robert B. Cialdini

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Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world...more


Average rating: 4.12 · 6,182 ratings · 524 reviews · 33 distinct works
Influence: The Psychology o...
4.18 of 5 stars 4.18 avg rating — 5,248 ratings — published 1984 — 26 editions
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Influence: Science and Prac...
4.48 of 5 stars 4.48 avg rating — 42 ratings — published 2008
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Influence & Manipulation
4.2 of 5 stars 4.20 avg rating — 10 ratings — published 2004
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Die Psychologie Des Überzeu...
4.4 of 5 stars 4.40 avg rating — 10 ratings2 editions
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Instant Influence: How to G...
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3.29 of 5 stars 3.29 avg rating — 7 ratings — published 1991
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Influence: The Art of Persu...
3.8 of 5 stars 3.80 avg rating — 5 ratings — expected publication 2012
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Invloed, theorie en praktijk
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4.0 of 5 stars 4.00 avg rating — 2 ratings — published 2006
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Eikyōryoku No Buki: Naze Hi...
4.0 of 5 stars 4.00 avg rating — 2 ratings — published 2007
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Eikyōryoku No Buki: Naze Hi...
4.0 of 5 stars 4.00 avg rating — 1 rating — published 1991
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İknanın Psikolojisi: Teori ...
0.0 of 5 stars 0.00 avg rating — 0 ratings — published 2001
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“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the “cheep-cheep” sound of turkey chicks triggered an automatic mothering response from maternal turkeys—even when it emanated from a stuffed polecat—so, too, did the word “because” trigger an automatic compliance response”
Robert B. Cialdini, Influence: The Psychology of Persuasion

“The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

Topics Mentioning This Author

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The History Book ...: SOCIAL PSYCHOLOGY, BEHAVIORIAL ECONOMICS, ORGANIZATIONAL BEHAVIOR 8 39 May 04, 2012 04:12pm  


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