Influence: The Psychology of Persuasion
Pre-Suasion: A Revolutionary Way to Influence and Persuade
The Small Big: Small Changes That Spark Big Influence
Influence: Science and Practice: The Comic
Instant Influence: How to Get What You Want in Any Business Situation
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
Embarrassment is a villain to be crushed.
Where all think alike, no one thinks very much. —WALTER LIPPMANN