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100 Great Marketing Ideas (100 Great Ideas)
— published 2010 |
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Essentials Of Marketing
— published 2000 — 3 editions |
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100 Great Pr Ideas: From Leading Companies Around The World (100 Great Ideas)
— published 2011 |
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CIM Coursebook Marketing Essentials
— published 2008 — 4 editions |
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
— published 2006 — 2 editions |
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Essentials of Marketing Communications
— published 2003 — 2 editions |
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Principles and Practice of Marketing
— published 2005 |
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Essentials of Marketing
— published 2009 |
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Key Concepts in Marketing
— published 2009 — 2 editions |
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Marketing Planning: Strategy, Environment And Context
by Jim Blythe, Phil Megicks |
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