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    <![CDATA[Explaining Labour's Second Landslide: Polls, Politics and Principles]]>
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    <![CDATA[British Public Opinion: A Guide to the History and Methodology of Public Opinion Polling (Making Contemporary Britain Series)]]>
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    <![CDATA[Explaining Labour's Landslip: The 2005 General Election]]>
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        <name><![CDATA[Paul Baines]]></name>
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        <name><![CDATA[Roger Mortimore]]></name>
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        <book>
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    <![CDATA[Political Opinion Polling]]>
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  </authors>  <published>1983</published>
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        <book>
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    <![CDATA[How to Win the Euro Referendum: Lessons from 1975]]>
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        <book>
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  <isbn13>9780312623210</isbn13>
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    <![CDATA[Political Opinion Polling: An International Review]]>
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        <name><![CDATA[Robert M. Worcester]]></name>
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  </authors>  <published>1983</published>
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        <book>
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    <![CDATA[Consumer Market Research Handbook]]>
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    <![CDATA[As a Handbook, this volume is intended to provide a down-to-earth description of what is involved in designing, carrying out and applying market research to the kinds of problems regularly and widely encountered in business and commerce (and indeed in other fields of activity). The first half of the book deals with the different aspects of designing and carrying out research. The second half describes the ways in which market research is applied to diverse types of marketing and business problems. The text of this third edition has been substantially rewritten, by practising professionals, and therefore provides the most comprehensive up-to-date coverage of the field currently available.]]>
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        <name><![CDATA[Robert M. Worcester]]></name>
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    <id>868309</id>
        <name><![CDATA[John Downham]]></name>
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  </authors>  <published>1986</published>
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        <book>
  <id type="integer">3990518</id>
  <isbn>1902301358</isbn>
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  <title>
    <![CDATA[Explaining Labour's Landslide]]>
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    <![CDATA[A familiar face to viewers of the BBC's election coverage, MORI's veteran American born pollster Bob Worcester was a key advisor to the Labour Party in britain for many years. In this ultimate analysis of the ground breaking 1997 British General Election he uses opinion polls conduicted before, during and after the election to show how New Labour spin doctors and Tony Blair targeted their campaign.]]>
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    <id>1398529</id>
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        <name><![CDATA[Roger Mortimore]]></name>
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  </authors>  <published>1999</published>
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        <book>
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  <isbn>0333521692</isbn>
  <isbn13>9780333521694</isbn13>
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  <title>
    <![CDATA[Survey Research for Managers]]>
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    <![CDATA[The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used as a means to better management. Case studies of a wide variety of organizations are included to support the theories propounded.]]>
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        <name><![CDATA[Peter F. Hutton]]></name>
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  </authors>  <published>1990</published>
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        <book>
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    <![CDATA[The Next Leaders]]>
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        <name><![CDATA[Madsen Pirie]]></name>
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    <average_rating>3.48</average_rating>
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    <author>
    <id>1398529</id>
        <name><![CDATA[Robert M. Worcester]]></name>
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  </authors>  <published>1999</published>
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        <book>
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  <isbn>029779664X</isbn>
  <isbn13>9780297796640</isbn13>
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  <title>
    <![CDATA[We British]]>
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        <name><![CDATA[Eric Jacobs]]></name>
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        <name><![CDATA[Robert M. Worcester]]></name>
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  </authors>  <published>1990</published>
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        <book>
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  <isbn>1902737008</isbn>
  <isbn13>9781902737003</isbn13>
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    <![CDATA[The Millennial Generation]]>
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    <![CDATA[]]>
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        <name><![CDATA[Madsen Pirie]]></name>
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    <average_rating>3.48</average_rating>
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        <name><![CDATA[Robert M. Worcester]]></name>
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  </authors>  <published>1998</published>
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  <isbn>0500274231</isbn>
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    <![CDATA[Private Opinions, Public Polls]]>
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    <![CDATA[]]>
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        <name><![CDATA[Leslie Watkins]]></name>
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    <average_rating>3.33</average_rating>
    <ratings_count>3</ratings_count>
    <text_reviews_count>0</text_reviews_count>
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    <id>1398529</id>
        <name><![CDATA[Robert M. Worcester]]></name>
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    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
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    <average_rating>3.00</average_rating>
    <ratings_count>1</ratings_count>
    <text_reviews_count>0</text_reviews_count>
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  </authors>  <published>1987</published>
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