The reader is swept up in Bloom's vision of the power of mass minds and, before long, can't help seeing the similarities between ecosystems, street gangs, and the Internet. Were Bloom not so learned and well-respected--more than a third of his book is devoted to notes and references, and luminaries from Lynn Margulis to Richard Metzger have lined up behind him--it would be tempting to dismiss him as a crank. His enthusiasm, the grand scale of his thinking, and his transcendence of traditional academic disciplines can be daunting, but the new outlook yielded to the persistent is simultaneously exciting and humbling. Bloom takes the old-school, sci-fi dystopian vision of group thinking and turns it around--Global Brain predicts that our future's going to be less like the Borg and more like a great party. --Rob Lightner

Visionary thinker Howard Bloom has a radically new answer. In The Genius of the Beast, the author of the acclaimed books The Lucifer Principle and Global Brain, insists that global society has only begun to realize its full potential. Bloom argues that there's a hidden mandate beneath the surface of capitalism: It s struggling to whisper and rumble its message to you and me. That hidden imperative can lift us from economic crisis, can make us a leader in the next-generation economy, and can dramatically upgrade our ability to empower our fellow human beings. Bloom sees crisis as opportunity, opportunity for the whole human race.

In more than eighty short, fast chapters, insights appear suddenly, like the quick bursts of flashbulbs. The Genius of the Beast takes the reader on a sweeping tour of human history, from the Stone Age to the present. Every chapter conveys a radically new way to see the astonishing mechanism we call "Western Civilization." Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we've produced material miracles based on immaterial things passion, persistence, and fantasy. Bloom shows that what many regard as the end is just the beginning. The beginning of something you've never before imagined.

Bloom explains why the secret to capitalism's next great leap does not lie in new financial tricks, but in tapping things right under our noses in radically new ways that is, tapping our imagination, our desire to feel useful, our desire to help others, and our desire to be recognized for contributing to the welfare of humanity. The key to next-generation capitalism, writes Bloom, lies in a big-picture view that's utterly unlike anything you've previously perceived. A big-picture view that will startle you. A big-picture view with which you can ignite the world, get a new handle on your life, and help transform society.

This brilliant, inspirational work of daring ideas and breath-taking research offers more than hope. It offers unseen levels of understanding. Understanding that can literally redefine what it means to be a human being.