false 1 1 http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg <![CDATA[Groundswell: Winning in a World Transformed by Social Technologies]]> 3.85 348 2008 <![CDATA[Marketing in the Groundswell]]> 3.50 4 2009 <![CDATA[Groundswell: Winning in a World Transformed by Social Technologies]]> 0.0 0 2008 <![CDATA[Facebook, You Tube, Xing & Co. Gewinnen mit Social Technologies]]> 0.0 0 2009