Mike Moran




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Mike Moran

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About this author

Mike Moran is an expert in Internet marketing, search technology, Web personalization, and Web metrics, who regularly makes speaking appearances. Mike's previous appearances include SES conferences, Sentiment Analysis Symposium, Advertising Week, RKG Summit, TicketSummit, Webdagene, CiTE conference, ad:tech, DM Days, the Internet Strategy Forum Summit, and the Enterprise Search Summit.

Mike is a freelance consultant, coach, and professional speaker who also serves as a senior strategist for Converseon, a leading digital media marketing agency based in New York City. Prior to this position, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including

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Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy.


Copywriting is, after all, the art of persuasion, and you need to demonstrate this in every content piece you create. Superlative copy is essential if your ambition is to maintain anything like a standard of quality in your content.


Ch...

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Published on August 27, 2014 06:00
Average rating: 3.92 · 135 ratings · 41 reviews · 25 distinct works · Similar authors
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124349
date: August 30, 2011 11:00AM
location: online, The United States
description: All times are ET

Register here: https://www3.gotomeeting.c​om/registe...

If you've finally gotten convinced of the effectiveness of search marketing yourself, it might seem a daunting prospect to prove its worth to your CMO, let alone your CFO or CEO. But as search becomes more important to every company's marketing plan, it is critical to get the high level support for search as a more ambitious part of the marketing mix. Find out how to speak the language of the C-Suite to boost your search prog...more

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