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Mike is a freelance consultant and public speaker who also serves as Chief Strategist for Converseon, a leading digital media marketing agency based in New York City. Prior to this position, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM's customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, programmers, and technical architects around the world.

Mike is the co-author of the best-selling 2005 book Search Engine Marketing, Inc. (along with fellow search marketing expert Bill Hunt), which is now in its Second Edition (2008). Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike also writes the Biznology newsletter and blog, and columns for Revenue Magazine, Search Engine Guide, Internet Evolution, and WebProNews.

In addition to Mike's broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia's Darden School of Business. He is a member of the Search Engine Marketing Council of the Direct Marketing Association, and a charter member of the DMA's Interactive Marketing Advisory Board."

]]> 212228 0131852922 9780131852921 3 <![CDATA[Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site]]> http://photo.goodreads.com/books/1172742863m/212228.jpg http://www.goodreads.com/book/show/212228.Search_Engine_Marketing_Inc_Driving_Search_Traffic_to_Your_Company_s_Web_Site 3.80 15 124349 3.79 19 4 1445844 0132255960 9780132255967 1 <![CDATA[Do It Wrong Quickly: How the Web Changes the Old Marketing Rules]]> http://photo.goodreads.com/books/1183682394m/1445844.jpg http://www.goodreads.com/book/show/1445844.Do_It_Wrong_Quickly_How_the_Web_Changes_the_Old_Marketing_Rules 4.00 2
</P> <P style="MARGIN: 0px">–Robert Scoble
Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, Naked Conversations</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Start Fast, Fix Fast, and Fix Again: Marketing for Breakthrough Results </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly! </P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement.</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">You’ll master specific techniques for making the Web’s “two-way marketing conversation” work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it…achieving unprecedented efficiency, accountability, speed, and results.</P> <UL> <LI> <DIV style="MARGIN: 0px">The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and entrepreneur</DIV></LI> <LI> <DIV style="MARGIN: 0px">Learn more from your customers–and learn it faster</DIV></LI> <LI> <DIV style="MARGIN: 0px">Systematically measure online marketing results–and improve them</DIV></LI> <LI> <DIV style="MARGIN: 0px">Create deeper relationships with your customers on the Web</DIV></LI> <LI> <DIV style="MARGIN: 0px">Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools</DIV></LI> <LI> <DIV style="MARGIN: 0px">Build a lean, mean conversion machine </DIV></LI> <LI> <DIV style="MARGIN: 0px">Preview new innovations you’ll be implementing next year and the year after</DIV></LI> <LI> <DIV style="MARGIN: 0px">Overcome the organizational, political, and personal obstacles that keep marketers doing things the “old-fashioned” way </DIV></LI></UL> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Foreward xv</P> <P style="MARGIN: 0px">Preface xvii</P> <P style="MARGIN: 0px">Acknowledgements xxiii</P> <P style="MARGIN: 0px">About the Author xxvii</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Part 1: That Newfangled Marketing 1</P> <P style="MARGIN: 0px">Chapter 1: They’re Doing Wonderful Things with Computers 3</P> <P style="MARGIN: 0px">Chapter 2: New Wine in Old Bottles 21</P> <P style="MARGIN: 0px">Chapter 3: Marketing Is a Conversation 55</P> <P style="MARGIN: 0px">Part 2: That Newfangled Direct Marketing 103</P> <P style="MARGIN: 0px">Chapter 4: Going Over to the Dark Side 105</P> <P style="MARGIN: 0px">Chapter 5: The New Customer Relations 149</P> <P style="MARGIN: 0px">Chapter 6: Customers Vote with Their Mice 211 </P> <P style="MARGIN: 0px">Part 3: That Newfangled You 253</P> <P style="MARGIN: 0px">Chapter 7: This Doesn’t Work for Me 255</P> <P style="MARGIN: 0px">Chapter 8: This Won’t Work Where I Work 275</P> <P style="MARGIN: 0px">Chapter 9: This Stuff Changes Too Fast 315</P> <P style="MARGIN: 0px"> </P> <P style="MARGIN: 0px">Glossary 335
Index 365</P> <P style="MARGIN: 0px"> </P>]]> 124349 3.79 19 4 4885016 0136068685 9780136068686 0 <![CDATA[Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/book/show/4885016.Search_Engine_Marketing_Inc_Driving_Search_Traffic_to_Your_Company_s_Web_Site 4.00 1 The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!<p style="margin: 0px;">
</p>“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”
—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR
<p style="margin: 0px;">
</p><p style="margin: 0px;">“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”</p> <p style="margin: 0px;">—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.</p> <p style="margin: 0px;"> </p> <p style="margin: 0px;">“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”</p> <p style="margin: 0px;">—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog</p> <p style="margin: 0px;"> </p><p style="margin: 0px;">In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.</p> <p style="margin: 0px;"> </p> <p style="margin: 0px;">Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.</p> <p style="margin: 0px;"> </p> <p style="margin: 0px;">BONUS DVD Packed with Tools and Resources</p> <p style="margin: 0px;">DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics</p> <p style="margin: 0px;"> </p> <p style="margin: 0px;">The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to </p> <p style="margin: 0px;"> </p> <ul> <li> <div style="margin: 0px;">  Identify and leverage new search engine marketing opportunities arising from social media</div></li> <li> <div style="margin: 0px;">  Align search engine marketing with your company’s evolving strategic and tactical goals</div></li> <li> <div style="margin: 0px;">  Implement programs that drive sustainable improvements— not counterproductive quick fixes</div></li> <li> <div style="margin: 0px;">  Systematically optimize your existing Web site search programs</div></li> <li> <div style="margin: 0px;">  Manage the unique marketing challenges associated with large sites</div></li> <li> <div style="margin: 0px;">  Create monthly scorecards and use them to drive improvement</div></li> <li> <div style="margin: 0px;">  Provide effective guidance to content developers and designers in language they’ll understand</div></li> <li> <div style="margin: 0px;">  Automate checking and reporting for every page on your site</div></li> <li> <div style="margin: 0px;">  Choose effective target keywords, optimize your content, and attract links</div></li> <li> <div style="margin: 0px;">  Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools</div></li> <li> <div style="margin: 0px;">  Measure site-wide success rates across multiple systems and technologies</div></li> <li> <div style="margin: 0px;">  Hire the right SEO consultant—and avoid the wrong ones</div></li></ul> <p style="margin: 0px;">Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. </p> <p style="margin: 0px;"> </p> <p style="margin: 0px;"> </p> <p style="margin: 0px;">Foreword xxv</p> <p style="margin: 0px;">Preface xxvii</p> <p style="margin: 0px;">Acknowledgments xxi</p> <p style="margin: 0px;">Part 1: The Basics of Search Marketing 1</p> <p style="margin: 0px;">Chapter 1: Why Search Marketing Is Important…and Difficult 3</p> <p style="margin: 0px;">Chapter 2: How Search Engines Work 31</p> <p style="margin: 0px;">Chapter 3: How Search Marketing Works 57</p> <p style="margin: 0px;">Chapter 4: How Searchers Work 81</p> <p style="margin: 0px;">Part 2: Develop Your Search Marketing Program 101</p> <p style="margin: 0px;">Chapter 5: Identify Your Web Site’s Goals 103</p> <p style="margin: 0px;">Chapter 6: Measure Your Web Site’s Success 119</p> <p style="margin: 0px;">Chapter 7: Measure Your Search Marketing Success 143</p> <p style="margin: 0px;">Chapter 8: Define Your Search Marketing Strategy 171</p> <p style="margin: 0px;">Chapter 9: Sell Your Search Marketing Proposal 199</p> <p style="margin: 0px;">Part 3: Execute Your Search Marketing Program 227</p> <p style="margin: 0px;">Chapter 10: Get Your Site Indexed 229</p> <p style="margin: 0px;">Chapter 11: Choose Your Target Keywords 267</p> <p style="margin: 0px;">Chapter 12: Optimize Your Content 293</p> <p style="margin: 0px;">Chapter 13: Attract Links to Your Site 337</p> <p style="margin: 0px;">Chapter 14: Optimize Your Paid Search Program 383</p> <p style="margin: 0px;">Chapter 15: Make Search Marketing Operational 447</p> <p style="margin: 0px;">Part 4: Beyond Search Marketing 477</p> <p style="margin: 0px;">Chapter 16: Explore New Media and Social Media 479</p> <p style="margin: 0px;">Chapter 17: Optimize Your Web Site Search 505</p> <p style="margin: 0px;">Chapter 18: What’s Next? 533</p> <p style="margin: 0px;">Glossary 551</p> <p style="margin: 0px;">Index 583</p> <p style="margin: 0px;"> </p>]]> 124349 3.79 19 4 124348 4.25 4 1 2198004 0137136366 9780137136360 0 <![CDATA[Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/book/show/2198004.Search_Engine_Marketing_Inc_Driving_Search_Traffic_to_Your_Company_s_Web_Site 3.00 1 124349 3.79 19 4 124348 4.25 4 1 824316 0595379842 9780595379842 0 <![CDATA[This Book Blows: A CPAP Bedside Companion]]> http://photo.goodreads.com/books/1178715927m/824316.jpg http://www.goodreads.com/book/show/824316.This_Book_Blows_A_CPAP_Bedside_Companion 0.0 0 Unfortunately, the adjustment period for this therapy is not of short duration, and most people give up in the early stages, before they can reap maximum, if any, benefit. Who can blame them? They must admit to snoring and then wade through a morass of tests and insurance red tape, all to obtain the pleasure of wearing a not-so-form-fitting mask every night—one guaranteed to thwart alien abductions.

Author Mike Moran, who also suffers from Obstructive Sleep Apnea, offers a comforting and humorous resource for everyone dealing with the difficulties of this disorder—and its treatment. This Book Blows is for all the true “hose heads” who need to know they aren't alone in their quest for a good night's sleep!

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