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Linda Kaplan Thaler

Goodreads author profile

url

http://www.goodreads.com/Linda_Kaplan_Thaler

born

Bronx, NY

gender

female

website

http://www.thepowerofsmallbook.com

genre

Business & Investing, Nonfiction, Psychology

member since

June 2010

About this author

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Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her 25+ years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.

Much of her work is now part of the American pop culture landscape. She has authored and composed campaign jingles that are among the industry’s gold standard. Some examples are: “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” (Toys ‘R’ Us); “Kodak Moments” (Eastman Kodak) and “The Heart of Communication” (Bell Atlantic). Of her 13 Clio Awards, two were for Best Original Music and Lyrics.

Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, wh...more Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her 25+ years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.

Much of her work is now part of the American pop culture landscape. She has authored and composed campaign jingles that are among the industry’s gold standard. Some examples are: “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” (Toys ‘R’ Us); “Kodak Moments” (Eastman Kodak) and “The Heart of Communication” (Bell Atlantic). Of her 13 Clio Awards, two were for Best Original Music and Lyrics.

Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, which she founded in 1997. Now a billion-dollar advertising and entertainment company, The Kaplan Thaler Group is consistently ranked by industry publications as one of the fastest-growing agencies in the United States, touted for its breakthrough creative and immediate results. Linda and her agency are responsible for some of the most memorable advertising in America, including the beloved Aflac duck and Herbal Essences “Totally Organic Experience” ad campaigns. Its clients include Wendy’s, U.S. Bank, Continental Airlines and Pfizer, as well as Procter and Gamble’s Dawn, Cascade and Swiffer brands.

Linda is also a best-selling author. Her three collaborations with coauthor Robin Koval have all received national recognition. Their most recent title, The Power of Small: Why Little Things Make All the Difference, debuted as an instant national bestseller and shows that in a big picture world, every pixel counts. Linda and Robin’s previous book, The Power of Nice: How to Conquer the Business World with Kindness, debunked the notion that nice “guys” finish last and debuted on the New York Times and Wall Street Journal bestseller lists. Bang! Getting Your Message Heard in a Noisy World, a savvy marketing book and their first title, was also a national bestseller.
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Linda Kaplan Thaler's Blog

If You Fake It, You Might Not Make It

Recently, Yahoo! CEO Scott Thompson was forced to step down after it was revealed that his official bio and resume contained a small factual error. His Bachelor’s degree from Stonehill College wasn’t in computer science; it was in business. While there’s still some debate as to whether or not the misinformation was deliberate, Thompson’s troubles are a clear example of why the conventional wisd... read more »

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Published on May 21, 2012 11:44

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Books by Linda Kaplan Thaler

Average rating: 3.62 · 399 ratings · 103 reviews · 10 distinct works

	The Power of Nice: How to Conquer the Business World With Kindness by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author) 3.63 avg rating — 271 ratings — published 2006 — 6 editions	My rating:
	The Power of Small: Why Little Things Make All the Difference by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author) 3.54 avg rating — 97 ratings — published 2009 — 5 editions	My rating:
	Bang! Getting Your Message Heard in A Noisy World by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author), Delia Marshall 3.73 avg rating — 26 ratings — published 2003 — 3 editions	My rating:
	The Power of Small. Linda Kaplan, Robin Koval 0.00 avg rating — 0 ratings	My rating:
	Erfolg Ist Eine Kleinigkeit: Warum Schon Kleine Dinge Großes Bewirken by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author), Birgit Hofmann (Übersetzer) 0.00 avg rating — 0 ratings — published 2011	My rating:
	Lo Bueno De Ser Bueno/ the Power of Nice: Conquistar Con Humanidad El Mundo De Los Negocios by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author), Jay Leno (Contributor) 0.00 avg rating — 0 ratings — published 2006	My rating:
	The Power of Nice: How to Conquer the Business World with Kindness by Robin Koval (Goodreads Author), Linda Kaplan Thaler (Goodreads Author) 4.50 avg rating — 2 ratings — published 2006 — 2 editions	My rating:
	Bang!: Getting Your Message Heard in a Noisy World by Robin Koval (Goodreads Author), Delia Marshall, Linda Kaplan Thaler (Goodreads Author) 0.00 avg rating — 0 ratings — published 2003	My rating:

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Linda is Currently Reading

Linda Thaler is currently reading:

The Last Song

by Nicholas Sparks (Goodreads Author)

bookshelves: currently-reading

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Jun 09, 2010 10:42am

Linda Thaler is currently reading:

Google story

by David A. Vise

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Jun 09, 2010 10:41am

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Linda's Recent Updates

Linda Kaplan Thaler wrote a new blog post: If You Fake It, You Might Not Make It If You Fake It, You Might Not Make It Recently, Yahoo! CEO Scott Thompson was forced to step down after it was revealed that his official bio and resume contained a small factual error.... read more »
May 21, 2012 02:12pm · like
Linda Thaler liked Ben Galbraith's review of The Power of Small: " This book changed me. Simply, it convinced me to pay attention to a level of detail in life I hadn't considered before, and provided some convinced anecdotes to support its assertions. "
Jun 01, 2011 09:00am · see review
Linda Thaler liked Sue's review of The Power of Small: " pay attention-I've heard this before. But the small details matter and it serves me well to pay attention to that. "
Jun 01, 2011 09:00am · see review
Linda Thaler liked Suzie's review of The Power of Small: " A philosophy worth adapting to life. "
Jun 01, 2011 09:00am · see review
Linda Thaler added a quote "If you tell the truth, you don't have to remember anything." — Mark Twain
Jun 09, 2010 02:07pm · add quote added! · more quotes by Mark Twain
Linda Thaler added a quote "It's the little details that are vital. Little things make big things happen." — John Wooden
Jun 09, 2010 02:07pm · add quote added! · more quotes by John Wooden
Linda Thaler gave to: Googled: The End of the World as We Know It by Ken Auletta	My rating:
Jun 09, 2010 10:43am
Linda Thaler is currently reading: The Last Song by Nicholas Sparks (Goodreads Author)	My rating:
Jun 09, 2010 10:42am
Linda Thaler gave to: Her Fearful Symmetry by Audrey Niffenegger (Goodreads Author)	My rating:
Jun 09, 2010 10:42am
Linda Thaler added: Going Rogue: An American Life by Sarah Palin	My rating:
Jun 09, 2010 10:42am