Robin Koval has been a driving force in the advertising world for over 25 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Her successes include the daring “Yes, Yes, Yes” of Herbal Essences and the AFLAC duck quack heard round the world. Simply put, Robin helps marketers get noticed.

Robin is the President of The Kaplan Thaler Group and is responsible for the general management of the agency, including client services and strategic and new business development. A founding member of the agency with Linda Kaplan Thaler, she has helped The Kaplan Thaler Group grow from a fledgling start-up to one billion dollars in billings.

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Robin Koval's Blog

Don’t Be “That Guy” at Meetings

“Too many meetings.” It’s one of the top complaints heard around the office. And nearly everyone has made it at one time or another. To make matters worse, as the Wall Street Journal recently pointed out, instead of being productive, these copious conferences frequently feel pointless.

Unfortunately, that’s because they’re often derailed by a single attendee. You know the types: the naysayer who... read more »

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Published on May 23, 2012 11:46

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Books by Robin Koval

Average rating: 3.62 · 395 ratings · 103 reviews · 9 distinct works

	The Power of Nice: How to Conquer the Business World with Kindness by Robin Koval (Goodreads Author), Linda Kaplan Thaler (Goodreads Author) 4.50 avg rating — 2 ratings — published 2006 — 2 editions	My rating:
	Bang! Getting Your Message Heard in A Noisy World by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author), Delia Marshall 3.73 avg rating — 26 ratings — published 2003 — 3 editions	My rating:
	Bang!: Getting Your Message Heard in a Noisy World by Robin Koval (Goodreads Author), Delia Marshall, Linda Kaplan Thaler (Goodreads Author) 0.00 avg rating — 0 ratings — published 2003	My rating:
	The Power of Small: Why Little Things Make All the Difference by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author) 3.54 avg rating — 97 ratings — published 2009 — 5 editions	My rating:
	The Power of Nice: How to Conquer the Business World With Kindness by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author) 3.63 avg rating — 271 ratings — published 2006 — 6 editions	My rating:
	Lo Bueno De Ser Bueno/ the Power of Nice: Conquistar Con Humanidad El Mundo De Los Negocios by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author), Jay Leno (Contributor) 0.00 avg rating — 0 ratings — published 2006	My rating:
	Erfolg Ist Eine Kleinigkeit: Warum Schon Kleine Dinge Großes Bewirken by Linda Kaplan Thaler (Goodreads Author), Robin Koval (Goodreads Author), Birgit Hofmann (Übersetzer) 0.00 avg rating — 0 ratings — published 2011	My rating:
	El Poder de las Pequenas Cosas: Porque los Detalles Marcan la Diferencia = The Power of Little Things by Linda Kaplan, Robin Koval (Goodreads Author) (With) 0.00 avg rating — 0 ratings	My rating:
	The Power of Small by Linda K. Thaler, Robin Koval (Goodreads Author) 0.00 avg rating — 0 ratings	My rating:

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Robin is Currently Reading

Robin Koval is currently reading:

Nice Bike: Making Meaningful Connections on the Road of Life

by Mark Scharenbroich

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Jul 07, 2010 09:05am

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Robin's Recent Updates

Robin Koval wrote a new blog post: Don’t Be “That Guy” at Meetings Don’t Be “That Guy” at Meetings “Too many meetings.” It’s one of the top complaints heard around the office. And nearly everyone has made it at one time or another. To make matter... read more »
May 23, 2012 03:54pm · like
Robin Koval added a quote "If you’re in the luckiest one per cent of humanity, you owe it to the rest of humanity to think about the other 99 per cent." — Warren Buffett
Jul 13, 2010 01:31pm · add quote added! · more quotes by Warren Buffett
Robin Koval is currently reading: Nice Bike: Making Meaningful Connections on the Road of Life by Mark Scharenbroich	My rating:
Jul 07, 2010 09:05am
Robin Koval gave to: Somewhere Inside: One Sister's Captivity in North Korea and the Other's Fight to Bring Her Home by Laura Ling read in July, 2010	My rating:
Jul 07, 2010 09:05am
Robin Koval added a quote "As someone who grew up in the Bronx, I certainly learned my share of four-letter words, but none are more powerful than nice." — Linda Kaplan Thaler
Jun 30, 2010 12:28pm · add quote added! · more quotes by Linda Kaplan Thaler
Robin Koval added: Bang! Getting Your Message Heard in A Noisy World by Linda Kaplan Thaler (Goodreads Author)	My rating:
Jun 14, 2010 08:29am
Robin Koval added: Back on Track: How to Straighten Out Your Life When It Throws You a Curve by Deborah Norville	My rating:
Jun 14, 2010 08:28am
Robin Koval added: The Power of Respect: Benefit from the Most Forgotten Element of Success by Deborah Norville	My rating:
Jun 14, 2010 08:28am
Robin Koval added: Thank You Power: Making the Science of Gratitude Work for You by Deborah Norville	My rating:
Jun 14, 2010 08:28am
Robin Koval marked as to-read: The Happiness Project by Gretchen Rubin (Goodreads Author)	My rating:
Jun 14, 2010 08:28am