Robin Koval




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Robin Koval

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About this author

Robin Koval has been a driving force in the advertising world for over 25 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Her successes include the daring “Yes, Yes, Yes” of Herbal Essences and the AFLAC duck quack heard round the world. Simply put, Robin helps marketers get noticed.

Robin is the President of The Kaplan Thaler Group and is responsible for the general management of the agency, including client services and strategic and new business development. A founding member of the agency with Linda Kaplan Thaler, she has helped The Kaplan Thaler Group grow from a fledgling start-up to one billion dollars in billings.

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The American Council on Science and Health recently reported that “Negative messages about children’s vaccines are more likely to be spread on Twitter than positive messages.” This was according to research led by Marcel Salathé, an assistant professor of biology at Penn State University, who also shared that the study, “found that a high volume of negative tweets seemed to encourage people to... Read more of this blog post »
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Published on May 07, 2013 10:15 • 54 views
Average rating: 3.65 · 689 ratings · 143 reviews · 4 distinct works · Similar authors
Bang! Getting Your Message ...
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3.73 of 5 stars 3.73 avg rating — 41 ratings — published 2003 — 6 editions
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The Power of Nice: How to C...
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3.7 of 5 stars 3.70 avg rating — 480 ratings — published 2006 — 16 editions
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The Power of Small: Why Lit...
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3.54 of 5 stars 3.54 avg rating — 201 ratings — published 2009 — 15 editions
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Grit to Great: How Hard Wor...
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0.0 of 5 stars 0.00 avg rating — 0 ratings — expected publication 2015
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The American Council on Science and Health recently reported that “Negative messages about children’s vaccines are more likely to be spread on Twit... Read more of this blog post »
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If you’re in the luckiest one per cent of humanity, you owe it to the rest of humanity to think about the other 99 per cent.Warren Buffett
Robin Koval is currently reading
Nice Bike by Mark Scharenbroich
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Somewhere Inside by Laura Ling
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As someone who grew up in the Bronx, I certainly learned my share of four-letter words, but none are more powerful than nice.Linda Kaplan Thaler
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Bang! Getting Your Message Heard in A Noisy World by Linda Kaplan Thaler
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Back on Track by Deborah Norville
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The Power of Respect by Deborah Norville
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Thank You Power by Deborah Norville
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The Happiness Project by Gretchen Rubin
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More of Robin's books…
Vincent van Gogh
“Great things are not done by impulse, but by a series of small things brought together.”
Vincent van Gogh

John Wooden
“It's the little details that are vital. Little things make big things happen.”
John Wooden

Mark Twain
“If you tell the truth, you don't have to remember anything.”
Mark Twain

John Wooden
“Ability may get you to the top, but it takes character to keep you there.”
John Wooden

Linda Kaplan Thaler
“As someone who grew up in the Bronx, I certainly learned my share of four-letter words, but none are more powerful than nice.”
Linda Kaplan Thaler




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