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	<author id="113411">
  <name><![CDATA[Jeff Fisher]]></name>
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  <about><![CDATA[Jeff Fisher, author of &lt;i&gt;&lt;a href=&quot;http://astore.amazon.com/jefffisherlog-20/detail/1581809395/104-1628624-6081536&quot;&gt;Identity Crisis!: 50 redesigns that transformed stale identities into successful brands&lt;/a&gt;&lt;/i&gt;, is the Engineer of Creative Identity for &lt;a href=&quot;http://www.jfisherlogomotives.com/&quot;&gt;Jeff Fisher LogoMotives&lt;/a&gt;.

He has received nearly 600 regional, national and international design awards for his logo design efforts. His work is featured in &lt;a href=&quot;http://jefffisherlogomotives.blogspot.com/2007/09/jeff-fisher-logomotives-in-published.html&quot;&gt;over 100 books&lt;/a&gt; about logos, the design business, and small business marketing. Fisher serves on the UCDA Designer Magazine Editorial Advisory Board and HOW Design Conference Advisory Council, and is a past member of the HOW Magazine Editorial Advisory Board. The authors also writes for a variety of blogs, websites, webzines, magazine and other reources; judges design industry competitions; and speaks about the design profession at high schools, design schools, community colleges, universities, and international design industry events. His first book, &lt;i&gt;The Savvy Designer's Guide to Success&lt;/i&gt;, was released in 2004. 

He lives in Portland with his partner of 18 years, Ed Cunningham.]]></about>    <gender>male</gender>  <hometown>Corvallis, OR</hometown>  <born_at>05/21/1956</born_at>    
  
  
  <books>
        <book id="5834178">
  <title><![CDATA[Treasure Island]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
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        <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1260645]]></link>
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  <average_rating>0.0</average_rating>
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  <published>1882</published>  
  
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        <book id="1497845">
  <title><![CDATA[The Savvy Designer's Guide To Success: Ideas and Tactics for a Killer Career]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/113411.Jeff_Fisher]]></link>
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  <average_rating>4.00</average_rating>
  <ratings_count>8</ratings_count>
  <published>2004</published>  
  
</book>
        <book id="4584659">
  <title><![CDATA[A Picture Book of Amelia Earhart (Picture Book Biography)]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/113411.Jeff_Fisher]]></link>
    </author>
        <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/304525]]></link>
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  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <published>1998</published>  
  
</book>
        <book id="194496">
  <title><![CDATA[Identity Crisis: 100 Redesigns That Transformed Stale Identities into Successful Brands]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/113411.Jeff_Fisher]]></link>
    </author>
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  <average_rating>3.50</average_rating>
  <ratings_count>2</ratings_count>
  <published>2007</published>  
  
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        <book id="6401550">
  <title><![CDATA[Gods, Mongrels and Demons: 101 Brief But Essential Lives]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/113411.Jeff_Fisher]]></link>
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        <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1555020]]></link>
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  <average_rating>3.50</average_rating>
  <ratings_count>2</ratings_count>
  <published>2003</published>  
  
</book>
        <book id="5965890">
  <title><![CDATA[Troubleshooting Home Automation-A Complete Guide to Diagnosing and Solving Power Line Carrier Problems]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/113411.Jeff_Fisher]]></link>
    </author>
        <author>
      <name><![CDATA[Bill Berner]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1384357]]></link>
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  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <published>1998</published>  
  
</book>
        <book id="6133650">
  <title><![CDATA[Control Letters: Control the Process, Not the Buyer (Sales Performance Tools Series)]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/113411.Jeff_Fisher]]></link>
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        <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1444555]]></link>
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  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <published>2001</published>  
  
</book>
        <book id="6133653">
  <title><![CDATA[The Solution Selling Psychological Buying Model: Aligning with Buyers]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/113411.Jeff_Fisher]]></link>
    </author>
        <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1444557]]></link>
    </author>
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  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <published>2001</published>  
  
</book>
        <book id="6133654">
  <title><![CDATA[Pain Sheets: Diagnose Reasons, Explore Impact, Visualize Capabilities (Sales Performance Tools Series)]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/113411.Jeff_Fisher]]></link>
    </author>
        <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1444558]]></link>
    </author>
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  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <published>2001</published>  
  
</book>
        <book id="6133656">
  <title><![CDATA[Pain Chains: Maps to Your Prospect's Power, Pain, and Reasons]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/113411.Jeff_Fisher]]></link>
    </author>
        <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1444559]]></link>
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  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <published>2000</published>  
  
</book>
        <book id="6851710">
  <title><![CDATA[The Machine at the Heart of the World]]></title>
  <authors>
    <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/113411.Jeff_Fisher]]></link>
    </author>
        <author>
      <name><![CDATA[John Wagner]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1751608]]></link>
    </author>
        <author>
      <name><![CDATA[Jeff Fisher]]></name>
      <link><![CDATA[http://www.goodreads.com/author/show/1751609]]></link>
    </author>
      </authors>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <published>1990</published>  
  
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