false 1111493 0 0 2506205 1600050794 9781600050794 0 <![CDATA[Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2506205.Expert_Product_Management_Advanced_Techniques_Tips_and_Strategies_for_Product_Management_Product_Marketing 4.00 4 Learn four of the most critical elements in ensuring product success, and take-away practical strategies, insights, tips and techniques that Brian has learned from hands-on experience defining, launching and marketing over fifty products during the last twenty years of his career.

The book covers how to prioritize features and build product roadmaps, which is absolutely critical for getting your team and company on the same page and for delivering the right features in your product at the right time.

It also covers how to run effective Beta programs, which oftentimes mean the difference between shipping a poor-quality product and shipping a product that you have a high degree of confidence in.

Learn how to plan and execute an effective product launch. Short of building a great product, product launches are one of the most (if not THE most) critical factors for achieving success.

Finally, learn how to get phenomenal reviews for your products. Oftentimes this is an area that is an afterthought, and is not dealt with until or unless the product receives poor reviews. With a well-managed review program you can turn press and analysts into one of your most powerful marketing weapons, further accelerating the success of your product.

]]> 1111493 4.20 5 0 2007 6906332 1600051340 9781600051340 0 <![CDATA[The Phenomenal Product Manager: The Product Manager's Guide to Success, Job Satisfaction and Career Acceleration]]> http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6906332-the-phenomenal-product-manager 0.0 0 'The Phenomenal Product Manager' goes beyond the basics and teaches you how to work more effectively with your teams, how to influence when you have no formal authority, how to get the most important work done in less time and how to manage and accelerate your career. Based on the author's twenty years of product management experience as well as perspectives from the world's leading product management experts, 'The Phenomenal Product Manager' is a must-read for every product manager who wants to be more successful and enjoy their job more.

]]> 1111493 4.20 5 0 2009