Marketing is an art and science game. It's a science in that there are some things that you can do, test and optimize. Reams of data has been written about the science of marketing. In fact, many of my own posts involves the science of marketing.

But marketing is also an art. There are some aspects of marketing that you just can not reproduce or even create by following a script or a plan. It is in the area of art that many marketers come out looking like geniuses. Market timing is one of the are