Tony Eldridge's Blog

Our guest blogger today is Saundra Goodman, author of Got Teeth? A Survivor's Guide "How to keep your teeth or live without them." Saundra also operates the blog, Got Teeth? A Survivor's Guide. She is a great example of how to take a niche subject and market it. In fact, she will be sharing her marketing skills with us in a post entitled, Marketing 101 for a Niche Message.

Before we get to Saundra's post, I wanted to announce that my new video tips for authors is out. In this video tip, I wal...

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If you have not tapped into the holiday season to help promote your book, now is the time to start. Regardless of where you fall on the spectrum of how commercialized you think the holidays should or should not be, the fact is that the holidays can be a boon for your book sales.

Last Friday (the Friday after Thanksgiving) was called Black Friday because retailers would finally move from the red (losing money) on the year to the black (making a profit). Thanksgiving marks the beginning of the ...

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Happy Holidays to everyone! Today, not only will we look around the net for great marketing tips, but we will start a new service where we announce upcoming audio/video events that you can watch or listen to to help you learn more about marketing your books. Each event is free to watch. You can read my Monday's post for more information on how to get your upcoming event (or on-demand event) listed in future Friday's Tips Around The Net posts.

Before we get to our tips, I wanted to announce th...

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Happy Thanksgiving to everyone. Today, I have decided to deliver a great resource for anyone who is launching an e-book, product or service. Phyllis Zimbler Miller has documented one of her product launches as it was happening to create a "how-to" guide for others who are lunching a product. This is literally like looking over her shoulders and watching her go through the launch process. The lessons you learn are priceless.

Before we link to each of her daily product launch articles as she co...

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I am thrilled today to introduce you to one of my mentors when it comes to Internet marketing. Conrad Feagin is the founder of Technicallead.com, a company that has helped regular people learn complex software programs easily and quickly through a unique mix of video, e-learning and one-on-one mentor support. I always learn from him each time we meet, and today's post is no different. In it, Conrad tackles the problem authors and anyone with a web presence constantly faces--how to keep people...

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Starting this Friday, I will be adding a new feature to "Marketing Tips Around The Net" post. It will still contain links to 10 marketing articles hand-picked by me from experts all over the world. But in addition to that, I will also be including a list of new podcasts, teleseminars, Internet radio episodes, webinars, and new videos which will be available the following week.

Marketers, if you have audio/video events planned for release and you want me to include them in the Friday post, then...

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It's Friday, a rainy, cold one here in the Dallas area. Hmmm.... that's not too different from "It's a dark and stormy night," is it? Well, let's move on past my brilliant opening lines and get right to our trip around the net as we cover the globe looking for great book marketing posts and articles that catch my eye.

One quick note for you marketers who create podcasts, blog talk radio shows, teleseminars, mp3s, videos, and webinars; starting next Friday, I will be adding a new feature to my...

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As authors or professionals with a brand to build, we spend a lot of time looking into advertising and media publicity for our books, products or services. Today, I want to introduce an idea to you that may help you drive more traffic to your site, enhance your standing as an expert and build strong professional relationships with others. The best part about it is that it only requires sweat equity to pull it off. I want you to consider the benefits of creating content for others.

In my curren...

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One thing I love about Twitter is that you meet top professionals in ways you may never have met them before. Today's guest author is someone I met on Twitter and Linked-In. He is a top marketer and world class speaker. Today, he will share his tips on how to use your status as an author and speaker together to sell more books. To get an idea of John's skills and ability, check out his blog, SALES AND MARKETING GURU, and watch some of the video of his seminars he has posted there.

It's my ple...

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Marketers have used the principle of scarcity for decades to help increase their sales. Once you understand how the scarcity principle works, you can employ it to help you sale your books, products and services as well. In fact, once you understand how it works, you can get rather creative in how you employ it.

So, what is the scarcity principle? Simply, it taps into a person's desire to get now what he or she believes will not be available in the future. We are entering the holiday retail sea...

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