David Aaker

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David Aaker

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Books by David Aaker

Average rating: 3.78 · 9 ratings · 1 review · 12 distinct works

	Building Strong Brands 3.83 avg rating — 6 ratings — published 2010	My rating:
	Strategic Market Management 4.00 avg rating — 1 rating — published 2009	My rating:
	Estrategia de La Cartera de Marcas 4.00 avg rating — 1 rating	My rating:
	Marketing Research 3.00 avg rating — 1 rating — published 2000 — 2 editions	My rating:
	Spanning Silos: The New CMO Imperative by David Aaker, Phil Gigante (Narrator) 0.00 avg rating — 0 ratings	My rating:
	Spanning Silos by David Aaker, Phil Gigante (Narrator) 0.00 avg rating — 0 ratings — published 2008 — 3 editions	My rating:
	Consumerism: Search for the Consumer Interest by David Aaker, George Sutherland Day 0.00 avg rating — 0 ratings — published 1974 — 3 editions	My rating:
	Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity 0.00 avg rating — 0 ratings — published 2009	My rating:
	Managing Brand Equity 0.00 avg rating — 0 ratings — published 2009	My rating:
	From Fargo to the World of Brands: My Story So Far 0.00 avg rating — 0 ratings — published 2005	My rating:

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