Blog to connect with readers, driving them to Amazon and bookstores
Boost your visibility with Google, use MySpace for viral marketing
Ignite word of mouth with Web social networks
Capitalize on peer content and "amateur" book reviews
Here's what the experts say about this book:
"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."
-- Jane Corn, Amazon.com Top Reviewer
"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."
-- Scott Sigler, # 1 bestselling author
"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."
-- Aaron Shepard, author: Aiming at Amazon
"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"
- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."
-- Dave Taylor, author: 'Growing Your Business with Google'
"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."
-- Steve O'Keefe, author: 'Publicity on the Internet'
"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."
-- Marion Gropen, president, Gropen Associates
Here's what's inside the book:
... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness
... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations
... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews
... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site
... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service
... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites
... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing
... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile
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▲ Profit now by uploading your book to Amazon's Kindle, Apple's iPhone, and other mobile platforms.
▲ Turn your text into a profitable paperback edition with no upfront costs for printing, storage, or shipping.
▲ Get free, global exposure with no marketing costs.
▲ Discover why you don't need a traditional publisher or agent.
▲ Get reviews for your book and maximize sales.
▲ See the fastest, cheapest way to copyright a book in your name.
▲ Get tax breaks and home-office write offs.
▲ Price your content for maximum profits.
▲ Cut out costly middlemen.
▲ Spin off your books into more cash-producing formats.
▲ Expand your income and marketing with podcasting.
No longer must new writers "pay their dues" by working for free and getting rejection notes. Now you can upload your sample chapter or short story to Amazon and other platforms and start selling it now.
When do you want to start, and how much do you want to pay? You can pay thousands of dollars to a "self-publishing company" that might take months to get your book on the market, and screw everything up in the process. Or you can do it yourself the right way. You can read ePublish by Steve Weber, and get the advice you need to get started now -- at the lowest possible cost, with the lowest possible risk, and highest possible chance of success.
]]> -- Use Twitter to connect with customers, co-workers, family, or friends.
-- Discover which of your friends, customers or competitors is on Twitter and how to connect with them -- or spy on them!
-- Save time with free Twitter software and tools.
-- Use Twitter on your PC, Mac, cellphone or iPhone, e-mail or instant-message, or any combination.
-- Save time by filtering out drivel and unimportant Tweets.
-- Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account.
-- Protect your reputation and prevent customer-service issues and publicity nightmares.
-- Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost.
-- Learn why Twitter works better than advertising.
-- Drive traffic to your Web site, use Twitter as a virtual customer help desk.
-- Build a following of loyal customers and followers.
-- Avoid Twitter mistakes and gaffes.
]]>You'll learn how to:
-- Register at eBay and PayPal
-- Start part-time and expand your income when you're ready
-- Find great inventory at low prices
-- Auction to the highest bidder or sell at fixed prices
-- Identify niche markets for big profits
-- Get tax deductions for your eBay home-based business
-- Guard against scammers and rip-off artists
Starting a business on eBay is perhaps your fastest route to the American Dream. The payoff can be high, and the barriers to entry are low.
The world's most popular online marketplace, eBay has millions of registered buyers waiting to do business with you. For less than $100 and very little risk, you can start an eBay venture with profit margins rivaling those of any business. Exactly how much money you earn depends mostly on how much effort you put into your new enterprise and how efficiently you operate it.
In this new eBay guide, you'll see:
How eBay works ... Register your business ... Sell your item ... Build your listing
Timing, planning your auction ... Make a picture worth $1,000 ... Use Pre-filled Item Information ... Price your item ... Reserve Pricing ... Multiple Item (Dutch) Auctions ... The auction alternative: fixed prices ... Best Offer listing option ... Upgrade your listings ... The best time to list
Profit with a niche ... Start with used merchandise ... Win with niche selling ... Cash in on collectibles ... Autographed items ... Trust, but authenticate ... How to recognize fake autographs
Get more great inventory ... Estate sales ... Bankruptcy sales ... Thrift shops ... Local artisans ... Close-out merchandise ... Library sales ... Overstock distributors ... Find overlooked gems at estate sales ... Live auctions ... Postal Service auctions ... Treasury Department auctions ... GSA Auctions ... Government Liquidation ... Law Enforcement Auctions ... Classified ads ... Get merchandise on eBay ... Get merchandise on consignment ... Become a trading assistant
Expand your business ... Create your `About Me' page ... Cross-promotions ... Open an eBay store ... Set up shop ... Promote your store ... eBay Express ... Using eBay's Half.com site ... Google Base ... Why many would-be PowerSellers fail
Prevent problem customers ... Set Buyer Requirements ... Be a feedback fanatic ... Completing sales ... Communicate with a packing slip ... Respond to feedback ... Mutual Feedback Withdrawal ... Feedback policies ... Handle customers right ... Unpaid item disputes ... Work with PayPal
Avoid scams and fraud ... Spot shady buyers ... Recognize predators ... Avoid phishing e-mails ... Beware of hoax e-mails ... Avoid drop-ship, wholesale scams ... Recognize crooks and middlemen ... Warning signs of bogus wholesalers ... Know a fake from the real McCoy
Ship efficiently ... Choose a shipping company ... Communicate when you ship ... Pare shipping costs to the bone ... Sell Get It Fast Items ... Handle delivery snafus ... Print online postage ... Organize your inventory ... Design your SKU system
Get efficient with fulfillment software ... TurboLister ... Selling Manager ... Software for media sellers ... Research prices wirelessly
More eBay rules ... Prohibited and restricted items ... Shill bidding ... Keyword spamming ... Fee Circumvention ... Sales taxes ... Income taxes ... Business use of your home ... Hiring employees
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You'll learn how to:
-- Register at eBay and PayPal
-- Start part-time and expand your income when you're ready
-- Find great inventory at low prices
-- Auction to the highest bidder or sell at fixed prices
-- Identify niche markets for big profits
-- Get tax deductions for your eBay home-based business
-- Guard against scammers and rip-off artists
Starting a business on eBay is perhaps your fastest route to the American Dream. The payoff can be high, and the barriers to entry are low.
The world's most popular online marketplace, eBay has millions of registered buyers waiting to do business with you. For less than $100 and very little risk, you can start an eBay venture with profit margins rivaling those of any business. Exactly how much money you earn depends mostly on how much effort you put into your new enterprise and how efficiently you operate it.
In this new eBay guide, you'll see:
How eBay works ... Register your business ... Sell your item ... Build your listing
Timing, planning your auction ... Make a picture worth $1,000 ... Use Pre-filled Item Information ... Price your item ... Reserve Pricing ... Multiple Item (Dutch) Auctions ... The auction alternative: fixed prices ... Best Offer listing option ... Upgrade your listings ... The best time to list
Profit with a niche ... Start with used merchandise ... Win with niche selling ... Cash in on collectibles ... Autographed items ... Trust, but authenticate ... How to recognize fake autographs
Get more great inventory ... Estate sales ... Bankruptcy sales ... Thrift shops ... Local artisans ... Close-out merchandise ... Library sales ... Overstock distributors ... Find overlooked gems at estate sales ... Live auctions ... Postal Service auctions ... Treasury Department auctions ... GSA Auctions ... Government Liquidation ... Law Enforcement Auctions ... Classified ads ... Get merchandise on eBay ... Get merchandise on consignment ... Become a trading assistant
Expand your business ... Create your `About Me' page ... Cross-promotions ... Open an eBay store ... Set up shop ... Promote your store ... eBay Express ... Using eBay's Half.com site ... Google Base ... Why many would-be PowerSellers fail
Prevent problem customers ... Set Buyer Requirements ... Be a feedback fanatic ... Completing sales ... Communicate with a packing slip ... Respond to feedback ... Mutual Feedback Withdrawal ... Feedback policies ... Handle customers right ... Unpaid item disputes ... Work with PayPal
Avoid scams and fraud ... Spot shady buyers ... Recognize predators ... Avoid phishing e-mails ... Beware of hoax e-mails ... Avoid drop-ship, wholesale scams ... Recognize crooks and middlemen ... Warning signs of bogus wholesalers ... Know a fake from the real McCoy
Ship efficiently ... Choose a shipping company ... Communicate when you ship ... Pare shipping costs to the bone ... Sell Get It Fast Items ... Handle delivery snafus ... Print online postage ... Organize your inventory ... Design your SKU system
Get efficient with fulfillment software ... TurboLister ... Selling Manager ... Software for media sellers ... Research prices wirelessly
More eBay rules ... Prohibited and restricted items ... Shill bidding ... Keyword spamming ... Fee Circumvention ... Sales taxes ... Income taxes ... Business use of your home ... Hiring employees
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