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Jason Fried quotes (showing 1-22 of 22)

“When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.”
Jason Fried, Rework
“What you do is what matters, not what you think or say or plan.”
Jason Fried, Rework
“If circumstances change, your decisions can change. Decisions are temporary.”
Jason Fried, Rework
“It’s a lot harder to pull your head up and ask why.”
Jason Fried, Rework
“Find a judo solution, one that delivers maximum efficiency with minimum effort. When good enough gets the job done, go for it.”
Jason Fried, Rework
“Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier.”
Jason Fried, Rework
“Workaholics aren't heroes. They don't save the day, they just use it up. The real hero is home because she figured out a faster way”
Jason Fried, Rework
“If you're opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you should worry aout is the hot dog. The hot dogs are the epicenter. Everything else is secondary.”
Jason Fried, Rework
“It’s a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic.”
Jason Fried, Rework
“That world may be real for them, but it doesn't mean you have to live in it.”
Jason Fried, Rework
“Plus, if you’re a copycat, you can never keep up. You’re always in a passive position. You never lead; you always follow. You give birth to something that’s already behind the times—just a knockoff, an inferior version of the original. That’s no way to live.”
Jason Fried, Rework
“Press Releases are spam”
Jason Fried, Rework
“If you build software, every error message is marketing”
Jason Fried, Rework
“It's like when you're on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don't have to wait thirty minutes to get help.”
Jason Fried, Rework
“Don’t be insecure about aiming to be a small business. Anyone who runs a business that’s sustainable and profitable, whether it’s big or small, should be”
Jason Fried
“Think about it this way: If you had to launch your business in two weeks, what would you cut out?”
Jason Fried, ReWork
“The problem with abstractions (like reports and documents) is that they create illusions of agreement. A hundred people can read the same words, but in their heads, they’re imagining a hundred different things.”
Jason Fried, ReWork
“It's better to have people be happy using someone else's product than disgruntled using yours.”
Jason Fried, Rework
“Pass on hiring people you don't need, even if you think that person's a great catch.”
Jason Fried, Rework
“Failure is not a pre-requisite for success. Already successful entrepreneurs are far more likely to succeed again than who failed”
Jason Fried, Rework
“Unless you are a fortune-teller, long-term business planning is a fantasy”
Jason Fried, Rework
“Small is not just a stepping-stone. Small is a great destination itself”
Jason Fried, Rework


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