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Dan S. Kennedy quotes (showing 1-23 of 23)

“I am told by people all the time that they simply do not have time to read and listen to all the material they have purchased or subscribed to. But time is democratic and just. Everyone has the same amount. When I choose to read with my mid morning coffee break and you choose to blather about trivia with friends, when I choose to study for an hour sitting on my backyard deck at day's end but you choose to watch a TIVO'd American Idol episode, we reveal much. When someone says he does not have the time to apply himself to acquiring the know-how required to create sufficient value for his stated desires, he is a farmer surrounded by ripe fruit and vegetables, whole grains, and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.”
Dan S. Kennedy
“Our brains become magnetized with the dominating thoughts which we hold in our minds, and, by means with which no man is familiar, these ‘magnets’ attract to us the forces, the people, the circumstances of life which harmonize with the nature of our dominating thoughts.” —NAPOLEON HILL,”
Dan S. Kennedy, No B.S. Wealth Attraction In The New Economy
“I know the mind, like the parachute, is most valuable open.”
Dan S. Kennedy, The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
“Well, here’s the trick about money. The understanding that it is available in unlimited supply and readily replaceable changes everything.”
Dan S. Kennedy, No B.S. Wealth Attraction In The New Economy
“One year, on vacation in Hawaii, I was relaxing at a beach, watching whales in the distance, when a fisherman, obviously a local, drove up in his pick-up truck. He got out with a dozen fishing rods. Not one. A dozen. He baited each hook, cast all the lines into the ocean, and set the rods in the sand. Intrigued, I wandered over and asked him for an explanation. “It’s simple,” he said. “I love fish but I hate fishin’. I like eatin’, not catchn’. So I cast out 12 lines. By sunset, some of them will have caught a fish. Never all of ’em. So if I only cast one or two I might go hungry. But 12 is enough so some always catch. Usually there’s enough for me and extras to sell to local restaurants. This way, I live the life I want.” The simple fellow had unwittingly put his finger on a powerful secret. The flaw in most businesses, that keeps them always in desperate need—which suppresses prices—is: too few lines cast in the ocean.”
Dan S. Kennedy, No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
“Always enter the conversation already occurring in the customer's mind.”
Dan S. Kennedy, The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
“Do not arrive as an interruption or disruption, attempting to divert your reader's attention from the object it is focused on, fighting to interest him in something different from what he is already, at this moment, interested in. Instead, align yourself with the subjects already possessing his attention, the matters already garnering his interest, the self-talk conversation already occurring in his mind, and the conversations he is already having around the water-cooler at work or at the kitchen table at home with peers, friends, and family.”
Dan S. Kennedy, The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
“Fears about money inhibit your wealth attraction powers.   Absence of fears about money releases your full wealth attraction power.”
Dan S. Kennedy, No B.S. Wealth Attraction In The New Economy
“As an ethical, moral person, you probably think—“hey, I don’t want more than my fair share.” But that reveals belief that wealth is limited. If you believe wealth is unlimited, there’s no such thing as a share of it. Everybody’s share is unlimited. There’s nothing to have a share of. There’s only unlimited. Your fair share is all you can possibly attract. As is anybody and everybody else’s.”
Dan S. Kennedy, No B.S. Wealth Attraction In The New Economy
“The higher the income, the more the person paid for who they are, rather than what they do.”
Dan S. Kennedy
tags: paid
“extensive use of books I have written for my target market. Figure 16.4 shows how we place”
Dan S. Kennedy, No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money
“There Will Be Strong Copy”
Dan S. Kennedy, No B.S: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
“Get a fix on the prospect/customer/client and on his or her desires; failing to do so will undermine all your other efforts.”
Dan S. Kennedy, The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
“Envelopes actually addressed by hand often outperform all others in controlled split-tests.”
Dan S. Kennedy, The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
“all successful selling is by nature and necessity manipulative, and must apply pressure to get decision and action.”
Dan S. Kennedy, The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
“people, and pets. Always include a caption. Screen Tints — Use screen tints to draw attention to specific areas of copy. This gives the appearance of more than one color when doing one-color printing. Use light backgrounds for maximum readability. Short Words, Sentences, and Paragraphs — Short. Delivers. Punch. Short grabs attention, helps keep the reader reading, and effectively breaks up long copy. Sidebars — Sidebars help hold together — and differentiate — blocks of copy. They are excellent for case studies, testimonials, and product highlights. Simulated Hand-Drawn Doodles — A.k.a. CopyDoodles®. Simulated hand-drawn doodles help draw the reader's eyes to important areas of your copy, add variety and interest to the eye and brain, and create a more personal reading experience. Simulated Handwritten Margin Notes — These”
Dan S. Kennedy, The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
“Money doesn’t have a conscience. It’s paper. That’s all it is. It’s just paper. It’s not significantly different than the paper that’s in your book. It’s green and it’s got some kind of woven crap in it so that, theoretically, we can’t counterfeit it. But it’s paper. It doesn’t know if you’re a priest or a pornographer. Look, it’s paper. That’s all it is. Nothing less. It’s just paper. It doesn’t have a conscience, it doesn’t know what you are, doesn’t know what you do, doesn’t care. It just moves around. That’s all.”
Dan S. Kennedy, No B.S. Wealth Attraction In The New Economy
“I Want It All. And I Want It Delivered.”
Dan S. Kennedy, No B.S. Wealth Attraction In The New Economy
“You”
Dan S. Kennedy, No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
“Control”
Dan S. Kennedy, No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
“The only asset that can be kept safe from every threat and made to appreciate in value year after year is the relationship you have with your customers.”
Dan S. Kennedy, No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
“Create jobs people really want and that good people won’t want to lose. Why should you do all this? Not to be a generous soul. Not to be liked. Not to win some award. So that your bloody axe is feared and you can be fearless in swinging it.”
Dan S. Kennedy, No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
“One: No, it’s not. Your business isn’t different. Nor is anybody else”
Dan S. Kennedy, No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich


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