37 Signals > Quotes

“Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly.”
― 37 Signals, Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

“Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.”
― 37 Signals, Getting Real: The Smarter, Faster, Easier Way to Build a Web Application

“Half, Not Half-Assed”
― 37 Signals, Getting Real: The Smarter, Faster, Easier Way to Build a Web Application