Naomi Klein > Quotes

“You actually cannot sell the idea of freedom, democracy, diversity, as if it were a brand attribute and not reality -- not at the same time as you're bombing people, you can't.”
― Naomi Klein

“Extreme violence has a way of preventing us from seeing the interests it serves.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“People without memory are putty.”
― Naomi Klein

“The widespread abuse of prisoners is a virtually foolproof indication that politicians are trying to impose a system--whether political, religious or economic--that is rejected by large numbers of the people they are ruling. Just as ecologists define ecosystems by the presence of certain "indicator species" of plants and birds, torture is an indicator species of a regime that is engaged in a deeply anti-democratic project, even if that regime happens to have come to power through elections.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“Democracy is not just the right to vote, it is the right to live in dignity.”
― Naomi Klein

“A term like capitalism is incredibly slippery, because there's such a range of different kinds of market economies. Essentially, what we've been debating over—certainly since the Great Depression—is what percentage of a society should be left in the hands of a deregulated market system. And absolutely there are people that are at the far other end of the spectrum that want to communalize all property and abolish private property, but in general the debate is not between capitalism and not capitalism, it's between what parts of the economy are not suitable to being decided by the profit motive. And I guess that comes from being Canadian, in a way, because we have more parts of our society that we've made a social contract to say, 'That's not a good place to have the profit motive govern.' Whereas in the United States, that idea is kind of absent from the discussion. So even something like firefighting—it seems hard for people make an argument that maybe the profit motive isn't something we want in the firefighting sector, because you don't want a market for fire. ”
― Naomi Klein

“In Venezuela Chavez has made the co-ops a top political priority, giving them first refusal on government contracts and offering them economic incentives to trade with one another. By 2006, there were roughly 100,000 co-operatives in the country, employing more than 700,000 workers. Many are pieces of state infrastructure – toll booths, highway maintenance, health clinics – handed over to the communities to run. It’s a reverse of the logic of government outsourcing – rather than auctioning off pieces of the state to large corporations and losing democratic control, the people who use the resources are given the power to manage them, creating, at least in theory, both jobs and more responsive public services. Chavez’s many critics have derided these initiatives as handouts and unfair subsidies, of course. Yet in an era when Halliburton treats the U.S. government as its personal ATM for six years, withdraws upward of $20 billion in Iraq contracts alone, refuses to hire local workers either on the Gulf coast or in Iraq, then expresses its gratitude to U.S. taxpayers by moving its corporate headquarters to Dubai (with all the attendant tax and legal benefits), Chavez’s direct subsidies to regular people look significantly less radical.”
― Naomi Klein

“The parties with the most gain never show up on the battlefield.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“When it comes to paying contractors, the sky is the limit; when it comes to financing the basic functions of the state, the coffers are empty.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“Either greed belongs in a war zone, or it doesn't. You can't unleash it in the name of sparking an economic boom and then be shocked when Halliburton overcharges for everything from towels to gas, when Parsons' sub, sub, sub-contractor builds a police academy where the pipes drip raw sewage on the heads of army cadets and where Blackwater investigates itself and finds it acted honorably. That's just corporations doing what they do and Iraq is a privatized war zone so that's what you get. Build a frontier, you get cowboys and robber barons.”
― Naomi Klein

“What we have been living for three decades is frontier capitalism, with the frontier constantly shifting location from crisis to crisis, moving on as soon as the law catches up. ”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“The American Society of Civil Engineers said in 2007 that the U.S. had fallen so far behind in maintaining its public infrastructure -- roads, bridges, schools, dams -- that it would take more than a trillion and half dollars over five years to bring it back up to standard. Instead, these types of expenditures are being cut back. At the same time, public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy to imagine a future in which growing numbers of cities have their frail and long-neglected infrastructures knocked out by disasters and then are left to rot, their core services never repaired or rehabilitated. The well-off, meanwhile, will withdraw into gated communities, their needs met by privatized providers. ”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“Regardless of the overall state of the economy, there is now a large enough elite made up of new multi-millionaires and billionaires for Wall Street to see the group as "superconsumers," able to carry consumer demand all on their own.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“protected businesses never, never become competitive ... Halliburton, Bechtel, Parsons, KPMG, RTI, Blackwater and all other U.S. corporations that were in Iraq to take advantage of the reconstruction were part of a vast protectionist racket whereby the U.S. government had created their markets with war, barred their competitors from even entering the race, then paid them to do the work, while guaranteeing them a profit to boot - all at taxpayer expense.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“Like Russia's gangsterism and Bush's cronyism, contemporary Iraq is a creation of the fifty-year crusade to privatize the world. Rather than being disowned by its creators, it deserves to be seen as the purest incarnation yet of the ideology that gave it birth.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“Reconciliation means that those who have been on the underside of history must see that there is a qualitative difference between repression and freedom. And for them, freedom translates into having a supply of clean water, having electricity on tap; being able to live in a decent home and have a good job; to be able to send your children to school and to have accessible health care. I mean, what's the point of having made this transition if the quality of life of these people is not enhanced and improved? If not, the vote is useless.'
-archbishop Desmond Tutu, chair of South Africa's Truth and Reconciliation Committee, 2001”
― Naomi Klein

“By the time the think-tank lifers arrived in Baghdad, the crucial roles in the reconstruction had already been outsourced to Halliburton and KPMG. THeir job as the public servants was simply to administer the petty cash, which in Iraq took the form of handling shrink-wrapped bricks of hundred-dollar bills to contractors. It was a graphic glimpse into the acceptable role of government in a corporatist state - to act as a conveyor belt for getting public money into private hands, a job for which ideological commitment is far more relevant than elaborate field experience.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“The theory of economic shock therapy relies in part on the roleof expectations on feeding an inflationary process. Reining in inflation requires not only changing monetary policy but also changing the behavior of consumers, employers and workers. The role of a sudden, jarring policy shift is that it quickly alters expectations, signaling to the public that the rules of the game have changed dramatically - prices will not keep rising, nor will wages. ”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“Drilling without thinking has of course been Republican party policy since May 2008. With gas prices soaring to unprecedented heights, that's when the conservative leader Newt Gingrich unveiled the slogan 'Drill Here, Drill Now, Pay Less'—with an emphasis on the now. The wildly popular campaign was a cry against caution, against study, against measured action. In Gingrich's telling, drilling at home wherever the oil and gas might be—locked in Rocky Mountain shale, in the Arctic National Wildlife Refuge, and deep offshore—was a surefire way to lower the price at the pump, create jobs, and kick Arab ass all at once. In the face of this triple win, caring about the environment was for sissies: as senator Mitch McConnell put it, 'in Alabama and Mississippi and Louisiana and Texas, they think oil rigs are pretty'. By the time the infamous 'Drill Baby Drill' Republican national convention rolled around, the party base was in such a frenzy for US-made fossil fuels, they would have bored under the convention floor if someone had brought a big enough drill.”
― Naomi Klein

“What haunts me is not exactly the absence of literal space so much as a deep craving for metaphorical space: release, escape, some kind of open-ended freedom.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head for school.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“It is eminently possible to have a market-based economy that requires no such brutality and demands no such ideological purity. A free market in consumer products can coexist with free public health care, with public schools, with a large segment of the economy -- like a national oil company -- held in state hands. It's equally possible to require corporations to pay decent wages, to respect the right of workers to form unions, and for governments to tax and redistribute wealth so that the sharp inequalities that mark the corporatist state are reduced. Markets need not be fundamentalist.”
― Naomi Klein

“It (the Chinese move to embrace capitalism in 1989) is a mirror of the corporatist state first pioneered in Chile under Pinochet: a revolving door between corporate and political elites who combine their power to eliminate workers as an organized political force. The creation of today's market society was not the result of a sequence of spontaneous events but rather of state interference and violence.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“...while the IMF certainly failed the people of Asia, it did not fail Wall Street - far from it. The hot money may have been spooked by the IMF's drastic measures, but the large investment houses and multinational firms were emboldened...These fun-seeking firms understood that as a result of the IMF's "adjustments," pretty much everything in Asia was now up for sale - and the more the market panicked, the more desperate Asian companies would be to sell, pushing their prices through the floor.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“The widespread abuse...is a virtually foolproof indication that politicians are trying to impose a system - whether political , religious or economic - that is rejected by large numbers of the people they are ruling...an indicator of a regime that is engaged in a deeply anti-democratic project, even if that regime happens to have come to power through elections.”
― Naomi Klein, The Shock Doctrine: The Rise of Disaster Capitalism

“Culture jamming is enjoying a resurgence, in part because of technological advancements but also more pertinently, because of the good old rules of supply and demand. Something not far from the surfaces of the public psyche is delighted to see the icons of corporate power subverted and mocked. There is, in short, a market for it. With commercialism able to overpower the traditional authority of religion, politics and schools, corporations have emerged a the natural targets for all sorts of free-floating rage and rebellion. The new ethos that culture jamming taps into is go-for-the-corporate-jugular.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“This is not the time to be looking for ways to dismiss a nascent movement against the power of capital, but to do the opposite: to find ways to embrace it, support it and help it grow into its enormous potential. With so much at stake, cynicism is a luxury we simply cannot afford.”
― Naomi Klein

“All my parents wanted was the open road and a VW camper van. That was enough escape for them. The ocean, the night sky, some acoustic guitar.. what more could you ask? Well, actually, you could ask to go soaring off the side of a mountain on a snowboard, feeling as if, for one moment you are riding the clouds instead of the snow. You could scour Southeast Asia, like the world weary twenty somethings in Alex Garland’s novel The Beach, looking for the one corner of the globe uncharted by the Lonely Planet to start your own private utopia. You could, for the matter, join a new age cult and dream of alien abduction. From the occult to raves to riots it seems that the eternal urge for escape has never enjoyed such niche marketing.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“Играющий в поло всадник от Ralph Lauren и аллигатор от Lacoste сбежали с гольфовых полей и вышли на улицы; при этом сами логотипы перекочевали на внешнюю поверхность рубашек. Социальная их функция была такая же, какая была бы у ценников, если бы их носили на одежде: каждый знал, какую цену ты готов платить за то, чтобы быть стильным...
...За последние полтора десятилетия ярлыки обрели такую власть, что, по сути дела, превратили одежду, на которой висят, в выхолощенный носитель брэнда, представителем которого эта одежда является. Иными словами, метафорический, аллегорический аллигатор вырос и буквально поглотил блузу, на которой был вышит.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“Самым хитрым эффектом этого смещения центра внимания стало то обстоятельство, что через несколько лет после концертов под эгидой Molson, спонсированных Pepsi папских визитов, зоопарков Izod (торговая марка Lacoste) и баскетбольных программ в группах продленного дня компании Nike в обществе укоренилось убеждение: чтобы осуществиться, любому событию — от мелкого общественного мероприятия до больших религиозных съездов — требуется спонсор. Например, август 1999 года стал свидетелем первой в истории частной свадьбы при поддержке корпоративного спонсора. Это и есть то, что Лесли Сэйван, автор книги «Спонсируемая жизнь» (The Sponsored Life), называет главным признаком «спонсируемого сознания»: все мы коллективно стали разделять убеждение, что не сами корпорации хотят поживиться за счет нашей культурной и общественной деятельности, а что творчество и общественная жизнь были бы невозможны без их щедрости.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“Хотя многие журналы и отдельные телевизионные программы начинают вкушать прелести брэндинга, модель полной интеграции брэндов и СМИ представляет собой пока только один из телеканалов, а именно — MTV. Он создавался целиком на спонсорские деньги как совместное предприятие Warner Communications и American Express. С самого начала MTV был не просто маркетинговым инструментом для продвижения продукции, которую канал круглосуточно рекламирует (будь то лосьоны для очистки кожи или альбомы групп, которые канал раскручивает, транслируя их видеоклипы), но и круглосуточной рекламой самого MTV как первого настоящего телеканала-брэнда. Хотя с тех пор появились десятки имитаторов, оригинальность MTV, как объяснит вам любой маркетолог, состоит в том, что зрители не смотрят некую конкретную передачу, а смотрят просто MTV. «Для нас „звездой“ был MTV», — говорит основатель канала Том Фрестон.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“Увидев немыслимые прибыли, которые получают Gap и Tommy Hilfiger благодаря своим связям с миром музыки, звукозаписывающие компании и сами начинают активно заниматься брэндингом. Они не только поддерживают работающих музыкантов с помощью изощренных технологий ко-брэндинга, но и сами группы все больше воспринимаются как брэнды и в качестве таковых проходят проверку на рынке — Spice Girls, Backstreet Boys, N' Sync, All Saints и другие — все это уже не группы, а брэнды.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“О том, что новое поколение молодежи вообще существует, было упомянуто единственный раз: когда бывшие хиппи обвинили устроителей в том, что они превратили их культовый Вудсток в какой-то Алчсток или Вудшлак, а устроители оправдывались тем, что если бы вся эта штука не была проплачена, продана с потрохами и красиво упакована в вакуумную пленку совместными усилиями крупных корпораций, нынешние детишки просто бы взбунтовались. Один из организаторов Вудстока, Джон Роберте, объяснил, что нынешнее юношество «привыкло к спонсорству. Если пацан пойдет на концерт и там никто ничего не раскручивает и не продает, у него, наверно, крыша поедет».”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“И все равно миф о Вудстоке как о суверенном государстве молодежной культуры был частью большого замысла, в центре которого стояло самоопределение целого поколения, — о такой концепции приходившие на Вудсток-94 и помыслить не могли: ведь им самоопределение их поколения по большому счету уже продавали в расфасованном виде, а поиски себя всегда формировались и направлялись разнообразными маркетинговыми мероприятиями, независимо от того, верили они им, или нет, или же самоопределялись вопреки им. Это — побочный эффект экспансии брэндов, который гораздо труднее проследить и определить количественно, чем брэндинг культуры и городского пространства.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“This points to a nagging and important question about free-market ideologues: Are they ‘true believers’, driven by ideology and faith that free markets will cure underdevelopment, as is often asserted, or do the ideas and theories frequently serve as an elaborate rationale to allow people to act on unfettered greed while still invoking an altruistic motive?”
― Naomi Klein

“В 1991 году Disney заставила группу родителей в захолустном городке Новой Зеландии убрать с самодельных росписей стен на детской площадке изображения Плуто и Утенка Доналда. Компания Barney разгоняет детские дни рождения по всей Америке, заявляя, что, когда родители наряжаются лиловым динозавром, они нарушают авторские права на созданный компанией персонаж. Lyons Group, которая владеет правами на персонаж Barney, «разослала 1000 писем владельцам магазинов», продающих или дающих напрокат преступные костюмы. «Они могут держать костюмы динозавра. Но когда динозавр лиловый — это противозаконно, причем оттенок лилового не имеет значения», — говорит Сюзанна Элзнер-Фурман, пресс-секретарь Lyons.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“Тем временем McDonald's без устали преследует мелких владельцев магазинов и рестораторов шотландского происхождения за недопустимую в честной конкуренции склонность этой нации иметь приставку «Мак» в своих фамилиях. Компания подала в суд на сосисочный киоск MсAllan в Дании; на бутербродную в шотландском стиле McMunchies в Букингемшире; преследовала принадлежащую Элизабет Маккофи (Elizabeth McCaughey) кофейню McCoffee в прибрежном районе Сан-Франциско; двадцать лет ведет войну с человеком по имени Роналд Макдоналд, чей семейный ресторан (McDonald's Family Restaurant) в крохотном городишке штата Иллинойс существует с 1956 года.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“McDonald's, meanwhile, continues busily to harass small shopkeepers and restaurateurs of Scottish descent for that nationality's uncompetitive predisposition toward the Mc prefix on its surnames. The company sued the McAl an's sausage stand in Denmark; the Scottish-themed sandwich shop McMunchies in Buckinghamshire; went after Elizabeth McCaughey's McCoffee shop in the San Francisco Bay Area; and waged a twenty-six-year battle against a man named Ronald McDonald whose McDonald's Family Restaurant in a tiny town in Il inois had been around since 1956.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“In 1991, Disney forced a group of New Zealand parents in a remote country town to remove their amateur renditions of Pluto and Donald Duck from a playground mural; and Barney has been breaking up children's birthday parties across the U.S., claiming that any parent caught dressed in a purple dinosaur suit is violating its trademark. The Lyons Group, which owns the Barney character, "has sent 1,000 letters to shop owners" renting or selling the offending costumes. "They can have a dinosaur costume. It's when it's a purple dinosaur that it's illegal, and it doesn't matter what shade of purple, either," says Susan Elsner Furman, Lyons' spokesperson.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs

“McDonald's, meanwhile, continues busily to harass small shopkeepers and restaurateurs of Scottish descent

for that nationality's uncompetitive predisposition toward the Mc prefix on its surnames. The company sued

the McAl an's sausage stand in Denmark; the Scottish-themed sandwich shop McMunchies in

Buckinghamshire; went after Elizabeth McCaughey's McCoffee shop in the San Francisco Bay Area; and

waged a twenty-six-year battle against a man named Ronald McDonald whose McDonald's Family

Restaurant in a tiny town in Il inois had been around since 1956.”
― Naomi Klein, No Logo: No Space, No Choice, No Jobs