Steve Krug > Quotes

“If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly bad--can be made usable in the right circumstances, with enough effort.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“Don't make me think”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“Happy talk must die”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability

“Your guess [about the future of technology] is as good as mine. The only thing I'm sure of is (a) most of the predictions I hear are almost certainly wrong, and (b) the things that will turn out to be important will come as a surprise, even though in hindsight they'll seem perfectly obvious.”
― Steve Krug

“Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.”
― Steve Krug, Don't Make Me Think: A Common Sense Approach to Web Usability