Yvon Chouinard > Quotes

“How you climb a mountain is more important than reaching the top.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, "This sucks. I'm going to do my own thing.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“The more you know, the less you need.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise away the entire process.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“…the worst thing said about him is that he was "uncurious.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“…most of the damage we cause to the planet is the result of our own ignorance.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“Doing risk sport had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman

“Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf.”
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman