Jean Baudrillard > Quotes

“We live in a world where there is more and more information, and less and less meaning.”
― Jean Baudrillard, Simulacra and Simulation

“There is nothing more mysterious than a TV set left on in an empty room. It is even stranger than a man talking to himself or a woman standing dreaming at her stove. It is as if another planet is communicating with you.”
― Jean Baudrillard, America America

“Americans may have no identity, but they do have wonderful teeth.”
― Jean Baudrillard

“Everywhere one seeks to produce meaning, to make the world signify, to render it visible. We are not, however, in danger of lacking meaning; quite the contrary, we are gorged with meaning and it is killing us.”
― Jean Baudrillard

“the neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness.”
― Jean Baudrillard, Simulacra and Simulation

“The secret of theory is that truth does not exist.”
― Jean Baudrillard, Fragments: Cool Memories III, 1990-1995

“Never resist a sentence you like, in which language takes its own pleasure and in which, after having abused it for so long, you are stupefied by its innocence.”
― Jean Baudrillard, Cool Memories

“The futility of everything that comes to us from the media is the inescapable consequence of the absolute inability of that particular stage to remain silent. Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presenters—there is no alternative but to fill the screen; otherwise there would be an irremediable void.... That’s why the slightest technical hitch, the slightest slip on the part of the presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.”
― Jean Baudrillard

“America is the original version of modernity. We are the dubbed or subtitled version. America ducks the question of origins; it cultivates no origin or mythical authenticity; it has no past and no founding truth. Having known no primitive accumulation of time, it lives in a perpetual present.”
― Jean Baudrillard, America

“One has never said better how much "humanism", "normality", "quality of life" were nothing but the vicissitudes of profitability.”
― Jean Baudrillard, Simulacra and Simulation

“This is what terrorism is occupied with as well: making real, palpable violence surface in opposition to the invisible violence of security.”
― Jean Baudrillard, Simulacra and Simulation

“Whence the possibility of an ideological analysis of Disneyland (L. Marin did it very well in Utopiques, jeux d'espace [Utopias, play of space]): digest of the American way of life, panegyric of American values, idealized transposition of a contradictory reality. Certainly. But this masks something else and this "ideological" blanket functions as a cover for a simulation of the third order: Disneyland exists in order to hide that it is the "real" country, all of "real" America that is Disneyland (a bit like prisons are there to hide that it is the social in its entirety, in its banal omnipresence, that is carceral). Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation. It is no longer a question of a false representation of reality (ideology) but of concealing the fact that the real is no longer real, and thus of saving the reality principle.”
― Jean Baudrillard, Simulacra and Simulation

“Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.”
― Jean Baudrillard

“SeDuciR es MoRir ComO ReaLidaD y reProDuciRse CoMo IlusiOn”
― Jean Baudrillard, Seduction

“Deep down, no one really believes they have a right to live. But this death sentence generally stays cosily tucked away, hidden beneath the difficulty of living. If that difficulty is removed from time to time, death is suddenly there, unintelligibly.”
― Jean Baudrillard, Cool Memories

“All societies end up wearing masks.”
― Jean Baudrillard, America America

“…sense of futility that comes from doing anything merely to prove to yourself that you can do it: having a child, climbing a mountain, making some sexual conquest, committing suicide.
The marathon is a form of demonstrative suicide, suicide as advertising: it is running to show you are capable of getting every last drop of energy out of yourself, to prove it… to prove what? That you are capable of finishing. Graffiti carry the same message. They simply say: I’m so-and-so and I exist! They are free publicity for existence.
Do we continually have to prove to ourselves that we exist? A strange sign of weakness, harbinger of a new fanaticism for a faceless performance, endlessly self-evident.”
― Jean Baudrillard, America America

“Imagine the amazing good fortune of the generation that gets to see the end of the world. This is as marvelous as being there in the beginning.”
― Jean Baudrillard

“Democracy is the menopause of Western society, the Grand Climacteric of the body social. Fascism is its middle-aged lust.”
― Jean Baudrillard

“There is no aphrodisiac like innocence”
― Jean Baudrillard

“Human rights, dissidence, antiracism, SOS-this, SOS-that: these are soft, easy, post coitum historicum ideologies, 'after-the-orgy' ideologies for an easy-going generation which has known neither hard ideologies nor radical philosophies. The ideology of a generation which is neo-sentimental in its politics too, which has rediscovered altruism, conviviality, international charity and the individual bleeding heart. Emotional outpourings, solidarity, cosmopolitan emotiveness, multi-media pathos: all soft values harshly condemned by the Nietzschean, Marxo-Freudian age... A new generation, that of the spoilt children of the crisis, whereas the preceding one was that of the accursed children of history.”
― Jean Baudrillard, Cool Memories

“The whole gestural system of work was also obscene, in sharp contrast to the miniaturized and abstract gestural system of control to which it has now been reduced. The world of the objects of old seems like a theatre of cruelty and instinctual drives in comparison with the formal neutrality and prophylactic 'whiteness' of our perfect functional objects. Thus the handle of the flatiron gradually diminishes as it undergoes 'contouring' - the term is typical in its superficiality and abstractness; increasingly it suggests the very absence of gesture, and carried to its logical extreme this handle will no longer be manual - merely manipulable. At that point, the perfecting of the form will have relegated man to a pure contemplation of his power. ”
― Jean Baudrillard, The System of Objects

“Animals have no unconscious, because they have a territory. Men have only had an unconscious since they lost a territory.”
― Jean Baudrillard, Simulacra and Simulation

“All of [the] activities here have a surreptitious end-of-the-world feel to them:... these joggers sleepwalking in the mist like shadow's who have escaped from Plato's cave”
― Jean Baudrillard, America America

“Every woman is like a time-zone. She is a nocturnal fragment of your journey. She brings you unflaggingly closer to the next night.”
― Jean Baudrillard

“This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion”
― Jean Baudrillard, The Consumer Society: Myths and Structures

“We will live in this world, which for us has all the disquieting strangeness of the desert and of the simulacrum, with all the veracity of living phantoms, of wandering and simulating animals that capital, that the death of capital has made of us—because the desert of cities is equal to the desert of sand—the jungle of signs is equal to that of the forests—the vertigo of simulacra is equal to that of nature—only the vertiginous seduction of a dying system remains, in which work buries work, in which value buries value—leaving a virgin, sacred space without pathways, continuous as Bataille wished it, where only the wind lifts the sand, where only the wind watches over the sand.”
― Jean Baudrillard, Simulacra and Simulation

“Today...no performance can be without its control screen video...its goal is to be hooked up to itself...the mirror phase has given way to the video phase. What develops around the video or stereo culture is not a narcissistic imaginary, but an effect of frantic self-referentiality, a short-circuit which immediately hooks up like with like, and, in doing so, emphasizes their surface intensity and deeper meaninglessness.”
― Jean Baudrillard, America America

“la presencia no se borra ante el vacío, se borra ante un redoblamiento de presencia que borra la oposición de la presencia y de la ausencia”
― Jean Baudrillard

“It is never too late to revive your origins. It is their destiny: since they were not the first to be in on history, they will be the first to immortalize everything by reconstitution (by putting things in museums, they can match in an instant the fossilization process nature took millions of years to complete). But the conceptions Americans have of the museum is much wider than our own. To them, everything is worthy of protection, embalming, restoration. Everything can have a second birth, the eternal birth of the simulacrum. ”
― Jean Baudrillard, America America

“But it must be seen that the term 'catastrophe' has this 'catastrophic' meaning of the end and annihilation only in a linear vision of accumulation and productive finality that the system imposes on us. Etymologically, the term only signifies the curvature, the winding down to the bottom of a cycle leading to what can be called the 'horizon of the event,' to the horizon of meaning, beyond which we cannot go. Beyond it, nothing takes place that has meaning for us - but it suffices to exceed this ultimatum of meaning in order that catastrophe itself no longer appear as the last, nihilistic day of reckoning, such as it functions in our current collective fantasy.”
― Jean Baudrillard, In the Shadow of the Silent Majorities

“This country is without hope. Even its garbage is clean, its trade lubricated, its traffic pacified. The latent, the lacteal, the lethal - life is so liquid, the signs and messages are so liquid, the bodies and the cars are so fluid, the hair so blond, and the soft technologies so luxuriant, that a European dreams of death and murder, of suicide motels, of orgies and cannibalism to counteract the perfection of the ocean, of the light, of that insane ease of life, to counteract the hyperreality of everything here.”
― Jean Baudrillard, America America

“We criticize Americans for not being able either to analyse or conceptualize. But this is a wrong-headed critique. It is we who imagine that everything culminates in transcendence, and that nothing exists which has not been conceptualized. Not only do they care little for such a view, but their perspective is the very opposite: it is not conceptualizing reality, but realizing concepts and materializing ideas, that interests them. The ideas of the religion and enlightened morality of the eighteenth century certainly, but also dreams, scientific values, and sexual perversions. Materializing freedom, but also the unconscious. Our phantasies around space and fiction, but also our phantasies of sincerity and virtue, or our mad dreams of technicity. Everything that has been dreamt on this side of the Atlantic has a chance of being realized on the other. They build the real out of ideas. We transform the real into ideas, or into ideology.”
― Jean Baudrillard, America America