In addition to concrete steps, Masterson also writes about attitude and expectations. His first step, in fact, is to take an honest and realistic assessment of your current financial situation and prepare yourself to change habits. He stresses that you must make getting rich a priority and devote the necessary time to it--act immediately and don't wait until the perfect moment to change your situation (hint: the perfect moment rarely arrives.). Clearly written and filled with informative anecdotes and examples, Automatic Wealth will not make you a millionaire overnight. It could, however, make you one in a decade, and that's a timeline most people can deal with. --Shawn Carkonen
]]>"Only time will tell whether you will have the guts and honor to follow Masterson's masterful plan. Good luck!"
—From the foreword by Mark Skousen, Adjunct Professor, Columbia University, 2004-05 and Benjamin Franklin Chair of Management, Grantham University
Organized around proven wealth-creating principles, this invaluable guide reveals powerful techniques and strategies that have personally worked for Michael Masterson as well as for the many people he's helped become wealthy and successful.
Filled with in-depth insights and practical advice, Automatic Wealth for Grads will show you how to: <ul> <li>Choose a great career, get your first job, and rise to the top of your field <li>Continuously increase your income on a fast-track basis, and get the biggest raises of your life <li>Profit from the real estate market—even in today's uncertain market <li>Start or gain equity in a business that will provide an automatic future income stream <li>Invest in the stock market, save money on taxes, make purchases that appreciate, reduce your credit costs, and achieve financial independence while you are still young enough to enjoy your money
]]>Given the multitude of avenues that a business owner or marketer can use to access today's customers, the days when one could rely on a single channel to bring in great results and big profits are gone. Today's most successful campaigns take advantage of multi-channel marketing by offering customers multiple ways to buy. In Changing the Channel, authors Michael Masterson and MaryEllen Tribby provide readers with a detailed overview of multi-channel marketing and explain its benefits, pitfalls, and great potential for profits. They also offer advice on how readers can launch their own campaigns and make the best use of the results that each channel brings in. Multi-channel marketing is the most effective way to reach and retain customers. In targeting the same customers via direct mail, e-mail, Web banners, pay-per-click advertising, print ads, TV, radio, and more, business owners and marketers can both increase their number of sales and create more loyal customers. With this book as their guide, readers will quickly discover the power and profit potential of multi-channel marketing.
]]>The book opens with a chapter that could easily be entitled DNS 101. It outlines what DNS is and its role in individual networks and the greater computer world (i.e., the Internet). The book then logically progresses to dissections of NetBIOS names, the WINS server, and how to maximize each system on your network. They then cover the ins and outs of Microsoft's DNS Server, which, like the WINS server, is bundled with NT. More than half of the pages are dedicated to practical application: from configuring servers to working with Internet service providers to troubleshooting and maintenance. As a bonus, you get six appendices that cover subjects such as Requests for Comments (RFCs) on DNS and NetBIOS, as well as information on how to register your domain names with the Internet Network Information Center (InterNIC). An impressive effort, Windows NT DNS should definitely populate the bookshelves of those whose occupations require intimate knowledge of Windows NT networking and the Internet.--Sarah L. Roberts-Witt
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