In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

On TLC's new TV series Taking Care of Business, Richard Laermer shows small businesses how to build buzz and get media coverage. Here he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line.

In Full Frontal PR, you'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective.

If you're looking to raise your profile and reach new customers, then this acclaimed book will help your company break through the clutter and into the center of attention.

A virtual crystal ball of the business world, media and marketing guru Richard Laermer has captivated advertisers, marketers, entrepreneurs, and publicity devotées with his uncanny ability to spot the Next Big Object. Now he's gone further than ever to peek into the future and give us the 411 on the year 2011 and beyond. Laermer taps into his fine-tuned sense as a media junkie and finds the trends that matter to business, media, entertainment, society, consumer culture, sex, spare time, and more. Oh, and he spares nothing or no one to make a humorous point.

Laermer will not only identify the trends that are happening, but show you how to create and influence what is coming. This is trendspotting at its best: a high-speed guided tour of the most lucrative opportunities available. This is the future of success . . . in 2011.

WHO IS RICHARD LAERMER. . . and how does he know so much about the future?

He's Public Radio's notorious “Guerilla Consumer” on Marketplace . . .

Host of TLC's Taking Care of Business . . .

Author of trendSpottingand coauthor of the brand new PUNK Marketing. . .

Featured on the “Today” show, CBS, ABC, Fox, CNN, CNBC, and in the New York Times, Us magazine, Chief Executive, LA Times, Washington Post, Daily News, and hundreds of other newspapers, magazines, TV networks and online venues worldwide . . .

Founder and CEO of veteran trendspotting agency RLM PR . . .

The marketing revolution is here

Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.

In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

PR is still the easiest, most inexpensive way to gain market share and reach customers, and RLM's innovative and out-of-the-box campaigns for such firms as E*Trade Financial, CompuServe, HBO Online, and Sesame Street Interactive have launched numerous brands into the spotlight. Now Full Frontal PR shows readers how to break their message through the clutter and into the center of attention.