Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you've never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you're just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere's A-list.
Whether you're already blogging or you're considering it, you'll want to get a copy of this book because it
<ul> <li>Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in</li> <li>Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general public--all while earning an online reputation and real profits</li> <li>Shows you how to apply the best practices of news gathering to build your blog's reputation and brand</li> <li>Is heavy on the specific benefits of blogging and light on the technological aspects</li> </ul>]]>Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter--are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature haven't caught up with the reality of the post-dot.com bust.
Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field--this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you're interested in getting started.
]]>The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and VC funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using Social Networks like Twitter and Facebook to create real excitement and connect to real customers.
Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.
<h3>What you’ll learn</h3> <ul> <li>How to define the value your web app will deliver to its users</li> <li>Evangelizing your startup via social media—from Twitter to Facebook, from YouTube to your own social network</li> <li>Which web app pricing strategies work, and which don’t</li> <li>What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo–jumbo</li> <li>What services and web apps exist today to help your startup succeed</li> <li>How to get meaningful online press for your web app</li> </ul>Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 other people who can help your startup succeed.
<h3>Who is this book for?</h3>If you are a software developer (web, desktop, or mobile—it doesn’t matter) who wants to create successful, revenue–producing web businesses, The Web Startup Success Guide is for you. And if you’re just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice.
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