CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?
Who are the rich in this country?
What do they do?
Where do they shop?
What do they drive?
How do they invest?
Where did their ancestors come from?
How did they get rich?
Can I ever become one of them?
Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....
]]>Besides offering insights into millionaires' pinchpenny ways, pleasing quips ("big brain, no bucks"), and 46 statistical charts with catchy titles, Stanley's book booms with human-potential pep talk and bristles with anecdotes--for example, about a bus driver who made $3 million, a doctor (reporting that his training gave him zero people skills) who lost $1.5 million, and a loser scholar in the bottom 10 percent on six GRE tests who grew up to be Martin Luther King Jr. Read it and you'll feel like a million bucks. --Tim Appelo
]]>With well over two million of his books sold, and huge praise from many media outlets, Dr. Thomas J. Stanley is a recognized and highly respected authority on the wealthy, their behavior, and their thinking. Now, in Stop Acting Rich, he details how the less affluent have fallen into the elite luxury brand trap that keeps them from truly acquiring wealth and details how to get out of it by emulating the working rich as opposed to the super elite.
A defensive strategy for tough times, Stop Acting Rich will show you how to live like Warren Buffett-a rich, happy life-through accumulating more wealth and using it to achieve the type of financial freedom that will create true happiness and fulfillment. <ul> <li>Puts wealth in perspective and shows you how to live rich without spending more <li>Details why we spend lavishly and how to stop this destructive cycle <li>Discusses how being "rich" means more than just big houses and luxury cars <li>Other titles by Stanley: The Millionaire Mind and The Millionaire Next Door
It's time to understand why we buy what we buy, so that we can start accumulating, rather than depleting, wealth. Stop Acting Rich shows you exactly what it takes to achieve this elusive goal.
]]>NETWORKING WITH MILLIONAIRES
The affluent market segment is growing seven times faster than the household population in this country. Dollar for dollar the most productive way to penitrate the affluent market is to network with its members, their advisors, and the key members of their important affinity groups
DR. STANLEY IMPARTS HIS EXTENSIVE KNOWLEDGE BY EXAMPLE:
<ul type=disc> <li>Learn how to attract hundreds of affluent business owners as clients and never make a sales call
<li>Learn how top producing marketers generate business by employing eight key networking themes.
<li>Learn how to personaly access the top business owners in your community.
Networking is the essence of high performance marketing. It is professional selling at its highest form. Networking is about influencing the influential.
]]>He provides insights into different affluent groups including:
<ul> <li>Business owners <li>Sales professionals <li>Women <li>Asian Americans <li>Retired millionaires </ul>Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.
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