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  <name><![CDATA[Nicholas Carr]]></name>
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  <id type="integer">1153851</id>
  <isbn>0393062287</isbn>
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    <![CDATA[The Big Switch: Our New Digital Destiny]]>
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    <![CDATA[<strong>An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.</strong><br/><br/>A hundred years ago, companies stopped producing their own power with steam engines and generators and plugged into the newly built electric grid. The cheap power pumped out by electric utilities not only changed how businesses operated but also brought the modern world into existence. Today a similar revolution is under way. Companies are dismantling their private computer systems and tapping into rich services delivered over the Internet. This time it's computing that's turning into a utility. The shift is already remaking the computer industry, bringing new competitors like Google to the fore and threatening traditional stalwarts like Microsoft and Dell. But the effects will reach much further. Cheap computing will ultimately change society as profoundly as cheap electricity did. In this lucid and compelling book, Nicholas Carr weaves together history, economics, and technology to explain why computing is changing&#151;and what it means for all of us.]]>
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  </authors>  <published>2008</published>
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    <![CDATA[クラウド化する世界]]>
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        <name><![CDATA[ニコラス・G・カー]]></name>
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    <![CDATA[Las Tecnologias De La Informacion/does It Matter?]]>
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    <![CDATA[Compañías de todo el mundo han gastado enormes sumas en las tecnologías de la información y la comunicación o TIC, y sin embargo no han logrado ninguna ventaja competitiva tangible. ¿Por qué? En 2003, Nicholas G. Carr lanzó una auténtica carga de profundidad contra la idea establecida de que las TIC son esenciales para el éxito, en un artículo que provocó una conmoción en la comunidad empresarial y que ahora profundiza en este provocador libro. Su teoría, sencilla y clara, surge de una aparente paradoja: las TIC son cada vez menos importantes, a medida que se hacen más poderosas y ahí está la clave se extienden más y se convierten en una tecnología al alcance de todos. A través de ejemplos, el autor nos muestra cómo las innovaciones en hardware y software pasan a formar parte rápidamente de la infraestructura común compartida por todos, lo que neutraliza su valor como ventaja competitiva. Un fenómeno similar, asegura el autor, al que sucedió con tecnologías anteriores como la electricidad o la infraestructura ferroviaria. Un libro esencial que ofrece una perspectiva coherente, que le ayudará a extraer el valor real de las enormes inversiones que exigen las tecnologías de la información. Una nueva y revolucionaria teoría sobre el fenómeno empresarial más importante de nuestro tiempo, con la que Carr ha marcado un verdadero punto de inflexión en el debate sobre el futuro de las TIC.]]>
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  </authors>  <published>2005</published>
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    <![CDATA[Il lato oscuro della Rete. Libertà, sicurezza, privacy]]>
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  </authors>  <published>2008</published>
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  <id type="integer">6966823</id>
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  <isbn13>9780393072228</isbn13>
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    <![CDATA[The Shallows: What the Internet Is Doing to Our Brains]]>
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