<?xml version="1.0" encoding="UTF-8"?>
<GoodreadsResponse>
	<Request>
		<authentication>false</authentication>
		    <method><![CDATA[]]></method>
	</Request>
	<author>
  <id>455</id>
  <name><![CDATA[Marshall McLuhan]]></name>
  <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    
  <books start="1" end="32" total="32">
        <book>
  <id type="integer">25955</id>
  <isbn>1584230703</isbn>
  <isbn13>9781584230700</isbn13>
  <text_reviews_count type="integer">38</text_reviews_count>
  <title>
    <![CDATA[The Medium is the Massage: An Inventory of Effects]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1167772473m/25955.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1167772473s/25955.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/25955.The_Medium_is_the_Massage_An_Inventory_of_Effects</link>
  <average_rating>4.03</average_rating>
  <ratings_count>420</ratings_count>
  <description>
    <![CDATA[30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book.  With every technological and social &quot;advance&quot; McLuhan's proclamation that &quot;the media work us over completely&quot; becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'.    <p>McLuhan's remarkable observation that &quot;societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication&quot; is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.</p>]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>14539</id>
        <name><![CDATA[Quentin Fiore]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/14539.Quentin_Fiore]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>615</ratings_count>
    <text_reviews_count>55</text_reviews_count>
  </author>
    <author>
    <id>160028</id>
        <name><![CDATA[Jerome Agel]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/160028.Jerome_Agel]]></link>
    <average_rating>4.02</average_rating>
    <ratings_count>656</ratings_count>
    <text_reviews_count>56</text_reviews_count>
  </author>
  </authors>  <published>1967</published>
</book>

        <book>
  <id type="integer">126274</id>
  <isbn>0262631598</isbn>
  <isbn13>9780262631594</isbn13>
  <text_reviews_count type="integer">39</text_reviews_count>
  <title>
    <![CDATA[Understanding Media: The Extensions of Man]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171912273m/126274.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171912273s/126274.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man</link>
  <average_rating>4.08</average_rating>
  <ratings_count>283</ratings_count>
  <description>
    <![CDATA[with a new introduction by Lewis H. Lapham This reissue of Understanding  Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's  classic expose on the state of the then emerging phenomenon of mass  media. Terms and phrases such as &quot;the global village&quot; and &quot;the medium is  the message&quot; are now part of the lexicon, and McLuhan's theories  continue to challenge our sensibilities and our assumptions about how  and what we communicate. There has been a notable resurgence of interest  in McLuhan's work in the last few years, fueled by the recent and  continuing conjunctions between the cable companies and the regional  phone companies, the appearance of magazines such as WiRed, and the  development of new media models and information ecologies, many of which  were spawned from MIT's Media Lab. In effect, media now begs to be  redefined. In a new introduction to this edition of Understanding Media,  Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of  the technological as well as the political and social changes that have  occurred in the last part of this century.]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>33136</id>
        <name><![CDATA[Lewis H. Lapham]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/33136.Lewis_H_Lapham]]></link>
    <average_rating>3.99</average_rating>
    <ratings_count>497</ratings_count>
    <text_reviews_count>75</text_reviews_count>
  </author>
  </authors>  <published>1964</published>
</book>

        <book>
  <id type="integer">440463</id>
  <isbn>0802060412</isbn>
  <isbn13>9780802060419</isbn13>
  <text_reviews_count type="integer">6</text_reviews_count>
  <title>
    <![CDATA[The Gutenberg Galaxy: The Making of Typographic Man]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1174788647m/440463.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1174788647s/440463.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/440463.The_Gutenberg_Galaxy_The_Making_of_Typographic_Man</link>
  <average_rating>4.17</average_rating>
  <ratings_count>78</ratings_count>
  <description>
    <![CDATA[<p>Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world.  It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat.  It helped establish Marshall McLuhan as the original 'media guru.'  More than 200,000 copies are in print.  The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.</p>]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1962</published>
</book>

        <book>
  <id type="integer">225117</id>
  <isbn>1584230746</isbn>
  <isbn13>9781584230748</isbn13>
  <text_reviews_count type="integer">6</text_reviews_count>
  <title>
    <![CDATA[War and Peace In the Global Village]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1172859048m/225117.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1172859048s/225117.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/225117.War_and_Peace_In_the_Global_Village</link>
  <average_rating>3.98</average_rating>
  <ratings_count>55</ratings_count>
  <description>
    <![CDATA[War and Peace in The Global Village is a collage of images and text that sharply illustrates the effects of electronic media and new technology on man.  <p>Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be &quot;a transitional era of profound pain and tragic identity quest&quot;. Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or &quot;self-amputations of our own being&quot;, because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live.  <p>War and Peace in the Global Village is a meditation on accelerating innovations leading to identity loss and war.</p></p>]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>14539</id>
        <name><![CDATA[Quentin Fiore]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/14539.Quentin_Fiore]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>615</ratings_count>
    <text_reviews_count>55</text_reviews_count>
  </author>
  </authors>  <published>1968</published>
</book>

        <book>
  <id type="integer">2800</id>
  <isbn>1584230509</isbn>
  <isbn13>9781584230502</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Mechanical Bride : Folklore of Industrial Man]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1161625007m/2800.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1161625007s/2800.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/2800.The_Mechanical_Bride_Folklore_of_Industrial_Man</link>
  <average_rating>4.04</average_rating>
  <ratings_count>28</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1951</published>
</book>

        <book>
  <id type="integer">225112</id>
  <isbn>0195079108</isbn>
  <isbn13>9780195079104</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[The Global Village: Transformations in World Life and Media in the 21st Century]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1172859035m/225112.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1172859035s/225112.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/225112.The_Global_Village_Transformations_in_World_Life_and_Media_in_the_21st_Century</link>
  <average_rating>3.71</average_rating>
  <ratings_count>31</ratings_count>
  <description>
    <![CDATA[Extending the visionary early work of the late Marshall McLuhan, The Global Village, one of  his last collaborative efforts, applies that vision to today's worldwide, integrated electronic network.    <p>When McLuhan's groundbreaking Understanding Media was published in 1964, the media as we know it today did not exist.  But McLuhan's argument, that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences, has never been more compelling.  And if the medium is the message, as McLuhan maintained, then the message is becoming almost impossible to decipher.    <p>In The Global Village, McLuhan and co-author Bruce R. Powers propose a detailed conceptual framework in terms of which the technological advances of the past two decades may be understood.  At the heart of their theory is the argument that today's users of technology are caught between two very different ways of perceiving the world.  On the one hand there is what they refer to as Visual Space--the linear, quantitative mode of perception that is characteristic of the Western world; on the other hand there is Acoustic Space--the holistic, qualitative reasoning of the East. The medium of print, the authors argue, fosters and preserves the perception of Visual Space; but, like television, the technologies of the data base, the communications satellite, and the global media network are pushing their users towards the more dynamic, &quot;many-centered&quot; orientation of Acoustic Space.     <p>The authors warn, however, that this movement towards Acoustic Space may not go smoothly. Indeed, McLuhan and Powers argue that with the advent of the global village--the result of worldwide communications--these two worldviews &quot;are slamming into each other at the speed of light,&quot; asserting that &quot;the key to peace is to understand both these systems simultaneously.&quot;     <p>Employing McLuhan's concept of the Tetrad--a device for predicting the changes wrought by new technologies--the authors analyze this collision of viewpoints.  Taking no sides, they seek to do today what McLuhan did so successfully twenty-five years ago--to look around the corner of the coming world, and to help us all be prepared for what we will find there.</p></p></p></p>]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1989</published>
</book>

        <book>
  <id type="integer">776778</id>
  <isbn>0465019951</isbn>
  <isbn13>9780465019953</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Essential McLuhan]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1178252532m/776778.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1178252532s/776778.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/776778.Essential_McLuhan</link>
  <average_rating>3.74</average_rating>
  <ratings_count>23</ratings_count>
  <description>
    <![CDATA[Given the profound influence that the writings and teachings of Marshall McLuhan have had in the Information Age, it is surprising how few people have read anything more than context-free excerpts printed in indecipherable day-glo fonts over a background guaranteed to induce vertigo. But once you actually get around to reading McLuhan's ideas about the Global Village, the history of print, and the rise of digital media, you realize that behind the hype he did indeed make many substantive and influential contributions.   <p>  Surprisingly, most of McLuhan's seminal books are still out of print (as of 1996).  Luckily, this collection of articles and excerpts from his most important books is a comprehensive and accessible overview of the musings of the &quot;Patron Saint of the Digerati&quot;. It includes substantial passages from my favorite McLuhan book <em> The Gutenberg Galaxy</em> (a brilliantly provocative academic treatise about the history and consequences of  writing and printing), as well as many articles and interviews you wouldn't find in any of his previously published books anyway.  <p> The main weaknesses of this volume are that it does not include excerpts from the hyper-kinetic and image-packed &quot;The Medium is the Massage&quot; -- his main contribution to pop culture of the late '60s -- and that the sources of each passage are noted only in an appendix. It would have been nice if sources were noted at the beginning or end of each linear text, and I hope this is addressed in future editions. Other than these minor editorial quibbles, this book is highly recommended.</p></p>]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>14542</id>
        <name><![CDATA[Eric McLuhan]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/14542.Eric_McLuhan]]></link>
    <average_rating>3.90</average_rating>
    <ratings_count>41</ratings_count>
    <text_reviews_count>3</text_reviews_count>
  </author>
    <author>
    <id>131747</id>
        <name><![CDATA[Frank Zingrone]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/131747.Frank_Zingrone]]></link>
    <average_rating>3.73</average_rating>
    <ratings_count>26</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
  </authors>  <published>1996</published>
</book>

        <book>
  <id type="integer">225123</id>
  <isbn>0262633175</isbn>
  <isbn13>9780262633178</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Understanding Me: Lectures and Interviews]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1172859063m/225123.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1172859063s/225123.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/225123.Understanding_Me_Lectures_and_Interviews</link>
  <average_rating>4.00</average_rating>
  <ratings_count>14</ratings_count>
  <description>
    <![CDATA[In the last twenty years of his life, Marshall McLuhan published a series of books that established his reputation as a world-renowned communications theorist and the pre-eminent seer of the modern age. It was McLuhan who made the distinction between &quot;hot&quot; and &quot;cool&quot; media. And it was he who coined the phrases &quot;the medium is the message&quot; and &quot;the global village&quot; and popularized other memorable terms including &quot;feedback&quot; and &quot;iconic.&quot;<br/> <br/> McLuhan was far more than a pithy phrasemaker, however. He foresaw the development of personal computers at a time when computers were huge, unwieldy machines available only to institutions. He anticipated the wide-ranging effects of the Internet. And he understood, better than any of his contemporaries, the transformations that would be wrought by digital technology -- in particular, the globalization of communications and the instantaneous-simultaneous nature of the new, electric world. In many ways, we're still catching up to him -- forty years after the publication of <em>Understanding Media</em>.<br/> <br/> In <em>Understanding Me</em>, Stephanie McLuhan and David Staines have brought together nineteen previously unpublished lectures and interviews either by or with Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text has been transcribed from the original audio, film, or videotape of McLuhan's actual appearances. This is not what McLuhan wrote but what he said -- the spoken words of a surprisingly accessible public man. He comes across as outrageous, funny, perplexing, stimulating, and provocative. McLuhan will never seem quite the same again.<br/> <br/> The foreword by Tom Wolfe provides a twenty-first century perspective on McLuhan's life and work, and co-editor David Staines's insightful afterword offers a personal account of McLuhan as teacher and friend.]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>2003</published>
</book>

        <book>
  <id type="integer">225119</id>
  <isbn>0802077153</isbn>
  <isbn13>9780802077158</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Laws of Media: The New Science]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1172859049m/225119.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1172859049s/225119.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/225119.Laws_of_Media_The_New_Science</link>
  <average_rating>4.08</average_rating>
  <ratings_count>13</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>14542</id>
        <name><![CDATA[Eric McLuhan]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/14542.Eric_McLuhan]]></link>
    <average_rating>3.90</average_rating>
    <ratings_count>41</ratings_count>
    <text_reviews_count>3</text_reviews_count>
  </author>
  </authors>  <published>1988</published>
</book>

        <book>
  <id type="integer">1274982</id>
  <isbn>0670330930</isbn>
  <isbn13>9780670330935</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[From Cliche to Archetype]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1210716892m/1274982.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1210716892s/1274982.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1274982.From_Cliche_to_Archetype</link>
  <average_rating>4.20</average_rating>
  <ratings_count>5</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>393192</id>
        <name><![CDATA[Wilfred Watson]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/393192.Wilfred_Watson]]></link>
    <average_rating>4.29</average_rating>
    <ratings_count>7</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
  </authors>  <published>1970</published>
</book>

        <book>
  <id type="integer">225122</id>
  <isbn>1584230517</isbn>
  <isbn13>9781584230519</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Marshall Mcluhan-Unbound]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1172859063m/225122.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1172859063s/225122.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/225122.Marshall_Mcluhan_Unbound</link>
  <average_rating>4.00</average_rating>
  <ratings_count>4</ratings_count>
  <description>
    <![CDATA[The essay is for exploring; the book, for explaining. Such was McLuhan's philosophy about these two forms. The essay is the freer form and one better suited to exploration than the longer meditation, the book. Traditionally, when a writer published a new piece, the publisher would send a couple of copies of the magazine plus ten or a dozen copies of just the article with the mag's cover offprints to be given to friends, students, colleagues. This startling new series puts the reader in the place of colleague and co-researcher. Instead of giving the reader just another collection of articles and interviews, McLuhan Unbound gives you offprints of the original essays. You experience the feel of the ideas when they were fresh. The offprint is more portable than the book, and so lends itself to being carried around and read and discussed more easily than books. Here the reader can experience the full range of McLuhan's interests, the full scope and application of his techniques of discovery. See how the two McLuhans, the literary academic and the public media expert are really one.  <p>As a flint when struck produces many sparks some of which result in fire, so the essay form contains many sparks some of which resulted in books and others which ought to have, had the writer had time.  <p>Some of these articles were written before the subsequent book was envisioned: they are preliminary forays into new territory. Some were written after the book and encapsulate major themes; some set out additional discoveries or matters left out of the book; some present material discovered as a result of writing the book. The McLuhan Unbound offprints series is not the last word in presenting McLuhan's ideas and discoveries, but the first.</p></p>]]>
  </description>
<authors>
    <author>
    <id>131740</id>
        <name><![CDATA[Terrence W. Gordon]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/131740.Terrence_W_Gordon]]></link>
    <average_rating>4.00</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>2005</published>
</book>

        <book>
  <id type="integer">693</id>
  <isbn>1584230568</isbn>
  <isbn13>9781584230564</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[The Book of Probes]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1157224029m/693.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1157224029s/693.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/693.The_Book_of_Probes</link>
  <average_rating>4.00</average_rating>
  <ratings_count>4</ratings_count>
  <description>
    <![CDATA[Until now, no book has explored the full expanse of Marshall McLuhan's thinking. Here we have assembled alongside his most prescient aphorisms excerpts from the full range of his astounding life's work. One revolutionary book distills the wisdom and wit of the man who explained to us the &quot;the medium is the message&quot; and that we are &quot;now living in a global village&quot;, that &quot;privacy invasion is now our most important knowledge industry&quot; and that &quot;obsolescence is the moment of superabundance&quot;.   <p>Cover to cover, Anthology is not only one hundred percent McLuhan's own words, these are McLuhan's finest words. McLuhan called these bold perceptions probes and today they gleam like gems embedded everywhere in his life's output - in his books, in more than 200 speeches, in his classes (especially the Monday Night Seminars), and most of all in the nearly 700 shorter writings that he published between 1945 and 1980. In recent years, his son Eric McLuhan and William Kuhns have combed through all these sources to compile and edit what has become Anthology - The Book of Probes.  <p>The collection is so fresh that most probes will be new to even the most avid readers of McLuhan, and opens a new portal to McLuhan's mind, one that promises to change the ways in which we recognize and interpret McLuhan in the future. Readers will marvel at how the consistency, the clarity of concept, and the abundant wealth of observations, some made twenty or thirty years apart, dovetail to form a whole.  <p>Art Director and Designer David Carson presents McLuhan's images with new insight, and has built a work of art that is reminiscent of those lasting works permanently commissioned and interpreted by new generations.</p></p></p>]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>2003</published>
</book>

        <book>
  <id type="integer">2184322</id>
  <isbn>0345026950</isbn>
  <isbn13>9780345026958</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Culture Is Our Business]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1222638851m/2184322.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1222638851s/2184322.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/2184322.Culture_Is_Our_Business</link>
  <average_rating>3.25</average_rating>
  <ratings_count>4</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1970</published>
</book>

        <book>
  <id type="integer">25958</id>
  <isbn>0773760318</isbn>
  <isbn13>9780773760318</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Medium and the Light: Reflections on Religion]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1167772477m/25958.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1167772477s/25958.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/25958.The_Medium_and_the_Light_Reflections_on_Religion</link>
  <average_rating>4.33</average_rating>
  <ratings_count>3</ratings_count>
  <description>
    <![CDATA[Marshall McLuhan was a Roman Catholic with a profound understanding of the traditions of the Church and of Catholic doctrine.<br/>This book is a collection of material extracted from McLuhan's many scattered remarks, essays and various writings on religion. It is a powerful expose of his brilliant insights into theology, the Church and the Global Village and shows the deeply Christian side of a man considered by many to be one of the most important thinkers of our time. ]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1999</published>
</book>

        <book>
  <id type="integer">2425602</id>
  <isbn nil="true"></isbn>
  <isbn13 nil="true"></isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Verbi, Voco, Visual Explorations]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/2425602.Verbi_Voco_Visual_Explorations</link>
  <average_rating>4.50</average_rating>
  <ratings_count>2</ratings_count>
  <description>
    <![CDATA[Fascinating explorations into the semiotics of communication using new media technologies and techniques.]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1967</published>
</book>

        <book>
  <id type="integer">859811</id>
  <isbn>0134949560</isbn>
  <isbn13>9780134949567</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Forward through the Rearview Mirror: Reflections on &amp; by Marshall McLuhan]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/859811.Forward_through_the_Rearview_Mirror_Reflections_on_by_Marshall_McLuhan</link>
  <average_rating>3.00</average_rating>
  <ratings_count>2</ratings_count>
  <description>
    <![CDATA[Sixties media theorist Marshall McLuhan understood the implications of emerging mass media on society. This book revisits McLuhan's insights in the wake of our digital communications and technological progress. How have his concepts held up? Very well indeed, apparently, as we see in this book, which presents excerpts of McLuhan's work and commentary from today's thinkers about media, including Lewis Lapham, Neil Postman, and Robert Fulford.  McLuhan has been called the patron saint of the digital revolution, and this book is a testament and proof that he deserves the title.  ]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>396154</id>
        <name><![CDATA[Nancy DeHart]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/396154.Nancy_DeHart]]></link>
    <average_rating>3.69</average_rating>
    <ratings_count>16</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
  </authors>  <published>1996</published>
</book>

        <book>
  <id type="integer">1040813</id>
  <isbn>0844252476</isbn>
  <isbn13>9780844252476</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Media Messages and Language: The World As Your Classroom]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1040813.Media_Messages_and_Language_The_World_As_Your_Classroom</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>14542</id>
        <name><![CDATA[Eric McLuhan]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/14542.Eric_McLuhan]]></link>
    <average_rating>3.90</average_rating>
    <ratings_count>41</ratings_count>
    <text_reviews_count>3</text_reviews_count>
  </author>
  </authors>  <published>1980</published>
</book>

        <book>
  <id type="integer">36736</id>
  <isbn>0465005497</isbn>
  <isbn13>9780465005499</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Marshall McLuhan: Escape into Understanding : A Biography]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1168741722m/36736.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1168741722s/36736.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/36736.Marshall_McLuhan_Escape_into_Understanding_A_Biography</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>20690</id>
        <name><![CDATA[W. Terrence Gordon]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/20690.W_Terrence_Gordon]]></link>
    <average_rating>3.80</average_rating>
    <ratings_count>5</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1997</published>
</book>

        <book>
  <id type="integer">385544</id>
  <isbn>8474324033</isbn>
  <isbn13>9788474324037</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[La Aldea Global]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/385544.La_Aldea_Global</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>219296</id>
        <name><![CDATA[Marshall Macluhan]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/219296.Marshall_Macluhan]]></link>
    <average_rating>5.00</average_rating>
    <ratings_count>1</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>131732</id>
        <name><![CDATA[Bruce R. Powers]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/131732.Bruce_R_Powers]]></link>
    <average_rating>5.00</average_rating>
    <ratings_count>1</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
  </authors>  <published>1991</published>
</book>

        <book>
  <id type="integer">225137</id>
  <isbn>0195405943</isbn>
  <isbn13>9780195405941</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Letters of Marshall McLuhan]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/225137.Letters_of_Marshall_McLuhan</link>
  <average_rating>3.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[Called an `oracle' and `sage', the involuntary founder of an unofficial cult, Marshall McLuhan (1911-80) was one of the most famous men of the 1960s, from whose name a French word (mcluhanisme) was coined.  His reputation as a communications theoriest was established by two of many books.  The Gutenberg Galaxy: The Making of Typographic Man (1962) explains how society and human psychology were changed when pre-literate oral culture was supplanted by the invention of the phonetic alphabet and a manuscript culture gave way to the Gutenberg era of movable type, the printing press, and mass-produced books.  Understanding Media:  The Extensions of Man (1964), McLuhan's most widely read book, explores the next development, the electronic age, and its effects on individuals and society.  The early letters in this collection offer a fascinating background to McLuhan's intellectual growth; the bulk of them, however, contain many interesting discussions of ideas that later became subjects in his books.  His correspondents include some of the best-known names of the sixties and seventies and range from Woody Allen to Tom Wolfe.  Heavily annotated, the letters are arranged in three sections, each with a period introduction:  1931-1936 takes McLuhan through the University of Manitoba and Cambridge University.  1936-1946 covers one year's teaching at the Univeristy of Wisconsin; two years at Saint Louis University; one year, with his bride, at Cambridge for work on his Ph.D.; four more years at Saint Louis; and two years as Assuption College, Windsor, Ontario.  These letters include a large correspondence with Wyndham Lewis.  The last section begins in 1946, when McLuhan went to the University of Toronto.  (Two years later he began a long correspondence with Ezra Pound.)  Covering the period of McLuhan's fame, it ends in September 1979 with a letter to Pierre Elliott Trudeau, written shortly before McLuhan had a stroke that rendered him speechless.  These letters have been selected from a large collection, now in the Public Archives of Canada, assembled by Corinne McLuhan, McLuhan's widow, and Matie Molinaro, his literary agent.]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1987</published>
</book>

        <book>
  <id type="integer">6816744</id>
  <isbn>1584232358</isbn>
  <isbn13>9781584232353</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Classical Trivium: The Place of Thomas Nashe in the Learning of His Time]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6816744-classical-trivium</link>
  <average_rating>3.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[In this previously unpublished work, a young Marshall McLuhan, as cultural historian, illuminates the complexities of the classical trivium, provides the first ever close reading of the enigmatic Elizabethan writer Thomas Nashe, and implicitly challenges the reader to accept a new blueprint for literary education.<br/>Ideas that would ground McLuhan's media analysis of the 1960s and 70s are here in embryo, as he sets out in scrupulous detail the role of grammar (interpretation), dialectic, and rhetoric in classical learning. Under McLuhan's scholarly microscope, the internal dynamics of the trivium and its purpose are revealed. As is its indispensable role in giving full due to the rich prose of Thomas Nashe.<br/>In ranging over literature from Cicero to the sixteenth century, McLuhan discovers the source and significance of multiple traditions in Nashe s writings. Here, more than half a century after it was written, is a fresh, insightful, and richly coherent framework for studying Nashe and an unequivocal call for a program of education based on the ambitious and lofty ideal of reintegrating the classical trivium.]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>20690</id>
        <name><![CDATA[W. Terrence Gordon]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/20690.W_Terrence_Gordon]]></link>
    <average_rating>3.80</average_rating>
    <ratings_count>5</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
  </authors>  <published>2009</published>
</book>

        <book>
  <id type="integer">1458530</id>
  <isbn>9057010917</isbn>
  <isbn13>9789057010910</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Media Research : Technology, Art, Communication]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1183830226m/1458530.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1183830226s/1458530.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1458530.Media_Research_Technology_Art_Communication</link>
  <average_rating>3.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[<p>The concept &quot;the medium is the message&quot; is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press.<br/>Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts</p>]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1997</published>
</book>

        <book>
  <id type="integer">225124</id>
  <isbn>1584230630</isbn>
  <isbn13>9781584230632</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Counterblast]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/225124.Counterblast</link>
  <average_rating>3.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1969</published>
</book>

        <book>
  <id type="integer">599152</id>
  <isbn>006012914X</isbn>
  <isbn13>9780060129149</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Through the Vanishing Point: Space in Poetry and Painting]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/599152.Through_the_Vanishing_Point_Space_in_Poetry_and_Painting</link>
  <average_rating>3.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1968</published>
</book>

        <book>
  <id type="integer">1488824</id>
  <isbn>3203506769</isbn>
  <isbn13>9783203506760</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Wohin steuert die Welt? Massenmedien und Gesellschaftsstruktur]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1488824.Wohin_steuert_die_Welt_Massenmedien_und_Gesellschaftsstruktur</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1985</published>
</book>

        <book>
  <id type="integer">2423910</id>
  <isbn>0772550204</isbn>
  <isbn13>9780772550200</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[City as Classroom: Understanding Language &amp; Media]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/2423910.City_as_Classroom_Understanding_Language_Media</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1977</published>
</book>

        <book>
  <id type="integer">2124094</id>
  <isbn>0151878307</isbn>
  <isbn13>9780151878307</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Take Today: The Executive as Dropout]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/2124094.Take_Today_The_Executive_as_Dropout</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1972</published>
</book>

        <book>
  <id type="integer">4775475</id>
  <isbn>2827000326</isbn>
  <isbn13>9782827000326</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Théorie de l'image]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/4775475.Th_orie_de_l_image</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>1975</published>
</book>

        <book>
  <id type="integer">7376460</id>
  <isbn>0670044202</isbn>
  <isbn13>9780670044207</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[War And Peace In Global Village]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/7376460-war-and-peace-in-global-village</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
  </authors>  <published>2003</published>
</book>

        <book>
  <id type="integer">6219317</id>
  <isbn>2843011981</isbn>
  <isbn13>9782843011986</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Le musée non-linéaire : Exploration des méthodes, moyens et valeurs de la communication avec le public par le musée]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6219317.Le_mus_e_non_lin_aire_Exploration_des_m_thodes_moyens_et_valeurs_de_la_communication_avec_le_public_par_le_mus_e</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>499</id>
        <name><![CDATA[Unknown]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/499.Unknown]]></link>
    <average_rating>3.74</average_rating>
    <ratings_count>923</ratings_count>
    <text_reviews_count>191</text_reviews_count>
  </author>
    <author>
    <id>16173</id>
        <name><![CDATA[Jacques Barzun]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1217997216p5/16173.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1217997216p2/16173.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/16173.Jacques_Barzun]]></link>
    <average_rating>4.08</average_rating>
    <ratings_count>597</ratings_count>
    <text_reviews_count>115</text_reviews_count>
  </author>
    <author>
    <id>1308636</id>
        <name><![CDATA[Bernard Deloche]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/1308636.Bernard_Deloche]]></link>
    <average_rating>0.0</average_rating>
    <ratings_count>0</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>2831015</id>
        <name><![CDATA[Harley Parker]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/2831015.Harley_Parker]]></link>
    <average_rating>0.0</average_rating>
    <ratings_count>0</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
  </authors>  <published>2008</published>
</book>

        <book>
  <id type="integer">3504964</id>
  <isbn nil="true"></isbn>
  <isbn13 nil="true"></isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Social Impact of Cybernetics]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3504964.The_Social_Impact_of_Cybernetics</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>1479496</id>
        <name><![CDATA[Charles R. Dechert]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/1479496.Charles_R_Dechert]]></link>
    <average_rating>0.0</average_rating>
    <ratings_count>0</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>1479495</id>
        <name><![CDATA[Hyman G. Rickover]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/1479495.Hyman_G_Rickover]]></link>
    <average_rating>0.0</average_rating>
    <ratings_count>0</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
  </authors>  <published>1966</published>
</book>

        <book>
  <id type="integer">6755190</id>
  <isbn>0822344165</isbn>
  <isbn13>9780822344162</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Canadian Cultural Studies: A Reader]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6755190-canadian-cultural-studies</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[Canada is situated geographically, historically, and culturally between old empires (Great Britain and France) and a more recent one (the United States), as well as on the terrain of First Nations communities. Poised between historical and metaphorical empires and operating within the conditions of incomplete modernity and economic and cultural dependency, Canada has generated a body of cultural criticism and theory that offers unique insights into the dynamics of both center <em>and</em> periphery. The <em>Reader</em> brings together for the first time in one volume recent writing in Canadian cultural studies and work by significant Canadian cultural analysts of the postwar era.&lt;/P&gt;<p>Including essays by Anglophone, Francophone, and First Nations writers, the <em>Reader</em> is divided into three parts, the first of which features essays by scholars who helped set the agenda for cultural and social analysis in Canada and remain important to contemporary intellectual formations: Harold Innis, Marshall McLuhan, and Tony Wilden in communications theory; Northrop Frye in literary studies; George Grant and Harold Innis in a left-nationalist tradition of critical political economy; Fernand Dumont and Paul Émile Borduas in Québécois national and political culture; and Harold Cardinal in native studies. </p><p>The volume’s second section showcases work in which contemporary authors address Canada’s problematic and incomplete nationalism; race, difference, and multiculturalism; and modernity and contemporary culture. The final section includes excerpts from federal policy documents especially important to how Canadians conceive of their social, political, and cultural circumstances. The <em>Reader</em> opens with a foreword by Fredric Jameson and concludes with an afterword in which the Québécois scholar Yves Laberge explores the differences between English-Canadian cultural studies and the prevailing forms of cultural analysis in Francophone Canada.</p><p><em>Contributors</em>. Ian Angus, Himani Bannerji, Jody Berland, Paul-Émile Borduas, Harold Cardinal, Maurice Charland, Stephen Crocker, Ioan Davies, Fernand Dumont, Kristina Fagan, Gail Faurschou, Len Findlay, Northrop Frye, George Grant, Rick Gruneau, Harold Innis, Fredric Jameson, Yves Laberge, Jocelyn Létourneau, Eva Mackey, Lee Maracle, Marshall McLuhan, Katharyne Mitchell, Sourayan Mookerjea, Kevin Pask, Rob Shields, Will Straw, Imre Szeman, Serra Tinic, David Whitson, Tony Wilden</p>]]>
  </description>
<authors>
    <author>
    <id>3038748</id>
        <name><![CDATA[Sourayan Mookerjea]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/3038748.Sourayan_Mookerjea]]></link>
    <average_rating>0.0</average_rating>
    <ratings_count>0</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>133533</id>
        <name><![CDATA[Imre Szeman]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/133533.Imre_Szeman]]></link>
    <average_rating>3.33</average_rating>
    <ratings_count>3</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>3038749</id>
        <name><![CDATA[Gail Faurschou]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/3038749.Gail_Faurschou]]></link>
    <average_rating>0.0</average_rating>
    <ratings_count>0</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>3038750</id>
        <name><![CDATA[Harold Innis]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/3038750.Harold_Innis]]></link>
    <average_rating>0.0</average_rating>
    <ratings_count>0</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>455</id>
        <name><![CDATA[Marshall McLuhan]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p5/455.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1243193001p2/455.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/455.Marshall_McLuhan]]></link>
    <average_rating>4.01</average_rating>
    <ratings_count>1181</ratings_count>
    <text_reviews_count>125</text_reviews_count>
  </author>
    <author>
    <id>1328730</id>
        <name><![CDATA[Paul-Émile Borduas]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/1328730.Paul_mile_Borduas]]></link>
    <average_rating>3.00</average_rating>
    <ratings_count>1</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>58765</id>
        <name><![CDATA[Northrop Frye]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1229101452p5/58765.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1229101452p2/58765.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/58765.Northrop_Frye]]></link>
    <average_rating>4.11</average_rating>
    <ratings_count>431</ratings_count>
    <text_reviews_count>56</text_reviews_count>
  </author>
    <author>
    <id>12517</id>
        <name><![CDATA[George Grant]]></name>
    <image_url><![CDATA[http://photo.goodreads.com/authors/1248462103p5/12517.jpg]]></image_url>
    <small_image_url><![CDATA[http://photo.goodreads.com/authors/1248462103p2/12517.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/12517.George_Grant]]></link>
    <average_rating>4.04</average_rating>
    <ratings_count>188</ratings_count>
    <text_reviews_count>39</text_reviews_count>
  </author>
    <author>
    <id>533457</id>
        <name><![CDATA[Fernand Dumont]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/533457.Fernand_Dumont]]></link>
    <average_rating>3.00</average_rating>
    <ratings_count>1</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>482455</id>
        <name><![CDATA[Harold Cardinal]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/482455.Harold_Cardinal]]></link>
    <average_rating>4.00</average_rating>
    <ratings_count>1</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
    <author>
    <id>817974</id>
        <name><![CDATA[Anthony Wilden]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/817974.Anthony_Wilden]]></link>
    <average_rating>3.50</average_rating>
    <ratings_count>4</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
    <author>
    <id>226618</id>
        <name><![CDATA[Ian Angus]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/226618.Ian_Angus]]></link>
    <average_rating>4.17</average_rating>
    <ratings_count>6</ratings_count>
    <text_reviews_count>2</text_reviews_count>
  </author>
    <author>
    <id>443336</id>
        <name><![CDATA[Jocelyn Létourneau]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/443336.Jocelyn_L_tourneau]]></link>
    <average_rating>2.50</average_rating>
    <ratings_count>2</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>585236</id>
        <name><![CDATA[Rob Shields]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/585236.Rob_Shields]]></link>
    <average_rating>2.33</average_rating>
    <ratings_count>3</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
    <author>
    <id>371572</id>
        <name><![CDATA[Kevin Pask]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/371572.Kevin_Pask]]></link>
    <average_rating>1.00</average_rating>
    <ratings_count>1</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
  </authors>  <published>2009</published>
</book>

      </books>
</author>
</GoodreadsResponse>