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  <id>43178</id>
  <name><![CDATA[Jeffrey Gitomer]]></name>
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        <book>
  <id type="integer">75890</id>
  <isbn>1885167601</isbn>
  <isbn13>9781885167606</isbn13>
  <text_reviews_count type="integer">42</text_reviews_count>
  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
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  <link>http://www.goodreads.com/book/show/75890.The_Little_Red_Book_of_Selling_12_5_Principles_of_Sales_Greatness</link>
  <average_rating>3.76</average_rating>
  <ratings_count>238</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2004</published>
</book>

        <book>
  <id type="integer">114254</id>
  <isbn>1885167660</isbn>
  <isbn13>9781885167668</isbn13>
  <text_reviews_count type="integer">19</text_reviews_count>
  <title>
    <![CDATA[Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships]]>
  </title>
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  <small_image_url>http://photo.goodreads.com/books/1171684852s/114254.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/114254.Little_Black_Book_of_Connections_6_5_Assets_for_Networking_Your_Way_to_Rich_Relationships</link>
  <average_rating>4.02</average_rating>
  <ratings_count>111</ratings_count>
  <description>
    <![CDATA[People in all kinds of jobs, in big and small companies career builders, sales people, and aspiring executives will love this edgy, practical, and fun book In the spirit, style, and format of the bestselling Little Red Book of Selling, the country's #1 sales trainer, Jeffrey Gitomer, offers a fresh take on networking and connecting your way to success. The Little Black Book of Connections is based on the power of give value first. It's about how you can climb the ladder without stepping on people's backs. It's about how to earn the respect of a powerful mentor without begging. It's about how to build stronger relationships with customers, bosses, co-workers, vendors, friends, and family. It's about being in the same room with powerful people. It's about how to connect and how to not connect. It's about how to say the right things to the right people in the right circumstances to make the right impression. The book is small. The cover is classic black cloth. The four-color text graphics makes it attractive and easy to read the compelling content is easy to understand and implement.]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2006</published>
</book>

        <book>
  <id type="integer">75891</id>
  <isbn>0131986473</isbn>
  <isbn13>9780131986473</isbn13>
  <text_reviews_count type="integer">19</text_reviews_count>
  <title>
    <![CDATA[Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1170884458m/75891.jpg</image_url>
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  <link>http://www.goodreads.com/book/show/75891.Little_Gold_Book_of_YES_Attitude_How_to_Find_Build_and_Keep_a_YES_Attitude_for_a_Lifetime_of_SUCCESS</link>
  <average_rating>4.07</average_rating>
  <ratings_count>101</ratings_count>
  <description>
    <![CDATA[Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's Number 1 expert in selling, Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting - a book that'll change your life! What makes this book unique? It's not just &quot;inspiration&quot;: it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn specific things you can do to maintain your intensity, drive, and commitment, discover  &quot;attitude gems&quot; that capture the value of thousands of dollars of books and courses, learn how to overcome the most dangerous &quot;attitude busters&quot; then learn how to maintain your YES! Attitude every day, for the rest of your life!]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2006</published>
</book>

        <book>
  <id type="integer">129681</id>
  <isbn>0131735365</isbn>
  <isbn13>9780131735361</isbn13>
  <text_reviews_count type="integer">7</text_reviews_count>
  <title>
    <![CDATA[Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171988478m/129681.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171988478s/129681.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/129681.Little_Red_Book_of_Sales_Answers_99_5_Real_World_Answers_That_Make_Sense_Make_Sales_and_Make_Money</link>
  <average_rating>3.88</average_rating>
  <ratings_count>76</ratings_count>
  <description>
    <![CDATA[Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything Gitomer's ever done, offering 99.5 quick, fun-to-read, real-world answers guaranteed to make sense, and make money! You'll discover the best ways to leave voicemail...ask for appointments...start presentations...follow up...ask for the sale...respond to angry customers...earn referrals...Here are perfect answers for establishing rapport...improving humor and creativity...making cold calls...getting past gatekeepers...controlling phone conversations...overcoming price objections...recognizing buying signals...using the Internet...getting reorders...finding role models and mentors...becoming a better writer...picking the right contact software...ordering the right business lunch...creating stand-out proposals...setting goals...adding value in every possible way. In your business, you can't afford to settle for the second-best approach. This book provides an extension of a successful brand by moving from a generic selling book to a book that gives a personal, practical guide to fulfilling your goals.]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2006</published>
</book>

        <book>
  <id type="integer">202194</id>
  <isbn>0471456292</isbn>
  <isbn13>9780471456292</isbn13>
  <text_reviews_count type="integer">4</text_reviews_count>
  <title>
    <![CDATA[The Sales Bible: The Ultimate Sales Resource, Revised Edition]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1172640568m/202194.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1172640568s/202194.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/202194.The_Sales_Bible_The_Ultimate_Sales_Resource_Revised_Edition</link>
  <average_rating>3.98</average_rating>
  <ratings_count>58</ratings_count>
  <description>
    <![CDATA[Guide to the art of the sale, offering methods and techniques that lead to bigger sales and more loyal customers. Revised edition includes updated articles. Previous edition: c1994. Softcover. DLC: Selling--Study and teaching.]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>1994</published>
</book>

        <book>
  <id type="integer">252265</id>
  <isbn>0131576070</isbn>
  <isbn13>9780131576070</isbn13>
  <text_reviews_count type="integer">13</text_reviews_count>
  <title>
    <![CDATA[Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1173154509m/252265.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1173154509s/252265.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/252265.Little_Green_Book_of_Getting_Your_Way_How_to_Speak_Write_Present_Persuade_Influence_and_Sell_Your_Point_of_View_to_Others</link>
  <average_rating>3.63</average_rating>
  <ratings_count>70</ratings_count>
  <description>
    <![CDATA[Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion.He brings the Benjamin Franklin quote &quot;If at first you don't succeed, try, try again&quot; to the Gitomer level of &quot;You only fail when you decide to quit,&quot; and the book ends challenging the reader how to think about excellence and eloquence.  It will be up to the reader to take advantage of the opportunity and harness the power.]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2007</published>
</book>

        <book>
  <id type="integer">129680</id>
  <isbn>188516730X</isbn>
  <isbn13>9781885167309</isbn13>
  <text_reviews_count type="integer">5</text_reviews_count>
  <title>
    <![CDATA[Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171988477m/129680.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171988477s/129680.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/129680.Customer_Satisfaction_Is_Worthless_Customer_Loyalty_Is_Priceless_How_to_Make_Customers_Love_You_Keep_Them_Coming_Back_and_Tell_Everyone_They_Know</link>
  <average_rating>3.95</average_rating>
  <ratings_count>44</ratings_count>
  <description>
    <![CDATA[To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake. &quot;That means 2.5 percent of your customers are mad and they're telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service.&quot; Based on a philosophy that's been developed through his syndicated business columns and the more than 150 seminars that he gives each year to companies such as Radisson, Sony, NationsBank, and Time Warner Cable, the book outlines his formula for making customers so faithful they &quot;will fight before they switch--<em>and</em> they will proactively refer people to buy from you.&quot; Regularly employing oversized type in screaming bold fonts to grab the reader's attention, Gitomer breathlessly recounts his start-to-finish approach to becoming &quot;memorable&quot; to consumers along with illustrative tales of his own encounters with particularly egregious examples of poor service. All of this is bolstered by an ongoing sampling of his inspirational quips and a variety of self-evaluating quizzes designed to pinpoint individual strengths and weaknesses. Take a deep breath, read it straight through, and prepare to delight thy customer! <em>--Howard Rothman</em> ]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>1998</published>
</book>

        <book>
  <id type="integer">1918751</id>
  <isbn>0132362740</isbn>
  <isbn13>9780132362740</isbn13>
  <text_reviews_count type="integer">4</text_reviews_count>
  <title>
    <![CDATA[Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books)]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190318233m/1918751.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190318233s/1918751.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1918751.Little_Platinum_Book_of_Cha_Ching_32_5_Strategies_to_Ring_Your_Own</link>
  <average_rating>4.09</average_rating>
  <ratings_count>23</ratings_count>
  <description>
    <![CDATA[Following in the bestselling footsteps of Little Red Book of Sales Answers, Little Gold Book of YES! Attitude and Little Green Book of Getting Your Way, Jeffrey Gitomer's Little Platinum Book of Cha-Ching delves into the 32.5 strategies to build business and personal success. As a best-selling author and the world's #1 expert of selling, Jeffrey Gitomer knows a thing or two about success. Here he has compiled some of his proven principles for success and shows readers how to apply these to their lives. While these techniques are most readily applied to sales, the skills that Jeffrey teaches go far beyond that: they are the skills needed to thrive in one's career and life. And when the reader has mastered the principles, Jeffrey goes one step further and challenges the reader not just to do what they say, but to &quot;live&quot; the principles. He offers simple steps to put (and keep) them in practice in every aspect of life.]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2007</published>
</book>

        <book>
  <id type="integer">6022871</id>
  <isbn>0137154100</isbn>
  <isbn13>9780137154104</isbn13>
  <text_reviews_count type="integer">4</text_reviews_count>
  <title>
    <![CDATA[Jeffrey Gitomer's Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life (Jeffrey Gitomer's Little Books)]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1255569175m/6022871.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1255569175s/6022871.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6022871.Jeffrey_Gitomer_s_Little_Teal_Book_of_Trust_How_to_Earn_It_Grow_It_and_Keep_It_to_Become_a_Trusted_Advisor_in_Sales_Business_and_Life</link>
  <average_rating>4.40</average_rating>
  <ratings_count>5</ratings_count>
  <description>
    <![CDATA[Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It's people seeking and taking your advice both as a counselor and a confidante. Someone who trusts you to a point where they call at some critical stage, because they know you are the ONE who can help them in a way that others cannot. But how do you develop trust? Follow the advice of Jeffrey Gitomer, bestselling author of the Little Books, which have now sold more than two million copies worldwide. As the world's foremost expert on selling, Gitomer is uniquely qualified to speak on the issue of trust, having earned a position of trust, both to his customers and readers. Gitomer advises that trust is not the product of any secret formula. It's not something you can lay there and wait for it to happen to you. Gaining, building, and maintaining a high level of trust involves thinking, and requires reading, a clear mind, a focus on becoming a world-class expert, studying, risking, failing, the right attitude, and lacing your boots straps tighter when times are tough.But you can do it and when you do, it will lead you to wealth beyond money.  It's not success, it's fulfillment - both to you and the people who trust you.This book provides the insights and answers to all of these elements of trust, and gives the reader a solid understanding of the process, and a step-by-step game plan to achieve it.]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2008</published>
</book>

        <book>
  <id type="integer">309828</id>
  <isbn>0471662623</isbn>
  <isbn13>9780471662624</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Patterson Principles of Selling]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1173622836m/309828.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1173622836s/309828.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/309828.The_Patterson_Principles_of_Selling</link>
  <average_rating>4.33</average_rating>
  <ratings_count>3</ratings_count>
  <description>
    <![CDATA[More than thirty proven sales strategies from John Patterson, the father of American salesmanship<br/>   People don't like to be sold, but they love to buy,&quot; Jeffrey Gitomer likes to say. And he's been saying it for years. When Gitomer began his research for this book, he discovered a quote by John Patterson, founder of National Cash Register, that was amazingly similar-&quot;If the prospect understood the proposition, he would not have to be sold; he would come to buy.&quot; After discovering the similarities in their philosophies, Gitomer developed 32.5 principles of selling based on Patterson's ideas. These principles capture the essence of what Patterson preached 100 years ago, with twenty-first-century adaptations and concepts for implementing his sales strategies. Patterson was the first to write a sales book on dealing with objections, the first to create and use a sales training tool, and the first to refer to prospects as &quot;probable purchasers.&quot; And it was Patterson who created the demand for a receipt, now one of the most powerful pieces of paper in the world.<br/>   Each principle includes a quote from Patterson, one quote from Gitomer, and an occasional quote from another relevant person. Icons after each principle help readers understand how to think about the concept and adapt it to their needs, and how to turn that concept into action. The Patterson Principles of Selling are easily understood and just as applicable today as they were when Patterson developed them to sell cash registers. They offer a proven, commonsense approach to the sales process that will give salespeople the key to success today, tomorrow, and forever.<br/>   Jeffrey Gitomer (Charlotte, NC) is a leading authority on sales and customer service whose clients include BMW, Caterpillar, Coca-Cola, and Hilton Hotels, among others. He is also the author of the popular syndicated weekly column, &quot;Sales Moves&quot;, read by more than 3.5 million people across the United States and Europe.]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2003</published>
</book>

        <book>
  <id type="integer">961019</id>
  <isbn>0814470300</isbn>
  <isbn13>9780814470305</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Knock Your Socks Off Selling]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1223633358m/961019.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1223633358s/961019.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/961019.Knock_Your_Socks_Off_Selling</link>
  <average_rating>4.33</average_rating>
  <ratings_count>3</ratings_count>
  <description>
    <![CDATA[Knock Your Socks Off is back! The successful formula for wowing customers has been adapted into a surefire strategy for winning sales. Written by the illustrious team of Gitomer and Zemke, this book helps salespeople succeed in today's complex and stiffly competitive sales environment.   <p>In today's world, customers choose slowly and carefully. They demand product customization at mass manufacture prices, and they want limitless opportunities to change their minds. On top of all that, salespeople face a marketplace awash in products and services, where good first impressions and long-term relationships have never been so crucial.   <p>Knock Your Socks Off Selling equips salespeople with the knowledge, skills, and personal resolve necessary for navigating these murky waters. Readers learn about:   <p>* The philosophy of KYSO selling: How to master the art, craft, and science of buoying the customers' comfort level and confidence to buy.  * The KYSO attitude: How to embody the straightforward credo of learning the customers' businesses and helping them understand how a product or service fits their needs.  * KYSO selling skills: How to excel at the essential skills, such as networking, generating leads, making appointments, making presentations, assuring sales, and following through.  * The KYSO selling reward: How to mature the relationship from &quot;Buyer/Seller&quot; to &quot;Partnership&quot;--and keep customers coming back again and again.</p></p></p>]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
    <author>
    <id>67577</id>
        <name><![CDATA[Ron Zemke]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/67577.Ron_Zemke]]></link>
    <average_rating>3.79</average_rating>
    <ratings_count>39</ratings_count>
    <text_reviews_count>4</text_reviews_count>
  </author>
  </authors>  <published>1999</published>
</book>

        <book>
  <id type="integer">6608873</id>
  <isbn nil="true"></isbn>
  <isbn13 nil="true"></isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6608873-little-red-book-of-selling</link>
  <average_rating>3.33</average_rating>
  <ratings_count>3</ratings_count>
  <description>
    <![CDATA[Strategies and answers from a lifetime of selling, from the bestselling  author of <em>The Sales Bible</em>. Jeffrey Gitomer is the author of <em>The New York Times</em> best seller <em>The  Sales Bible</em> and <em>The Little Red Book of Selling</em>. All of his books have  been number one best sellers on Amazon.com, including <em>Customer Satisfaction  is Worthless, Customer Loyalty is Priceless</em>, <em>The Patterson Principles of  Selling</em>, and his latest best-selling books <em>The Little Red Book of Sales  Answers</em>, <em>The Little Black Book of Connections</em>, and <em>The Little Gold  Book of YES! Attitude</em>. Jeffrey's books have sold millions of copies  worldwide. &lt;/P&gt; <p>Jeffrey gives public and corporate seminars, runs annual sales meetings, and  conducts live and Internet training programs on selling and customer loyalty. He  has presented an average of 120 seminars a year for the past ten years. </p>]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2004</published>
</book>

        <book>
  <id type="integer">3147847</id>
  <isbn>0137148011</isbn>
  <isbn13>9780137148011</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Jeffrey Gitomer's Little Books Collector Edition]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3147847.Jeffrey_Gitomer_s_Little_Books_Collector_Edition</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[Want unprecedented results in your sales, in your career, and in your life? Let Wall Street Journal and New York Times bestselling author Jeffrey Gitomer guide you. As the world's foremost expert on selling, he knows more about success than anyone. The collection features the <strong>Little Red Book of Selling</strong>, <strong>Little Red Book of Sales Answers</strong>, <strong>Little Black Book of Connections</strong>, <strong>Little Gold Book of YES! Attitude</strong>, and <strong>Little Green Book of Getting Your Way</strong>. Additionally, a Gitomer training DVD is included. <strong>Jeffrey Gitomer's Little Books Collector Edition</strong> is a complete and integrated game plan for learning, applying, and living these proven techniques for success.]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2008</published>
</book>

        <book>
  <id type="integer">6809904</id>
  <isbn>0743575342</isbn>
  <isbn13>9780743575348</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6809904-little-black-book-of-connections</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published></published>
</book>

        <book>
  <id type="integer">6550348</id>
  <isbn>1600376231</isbn>
  <isbn13>9781600376238</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Cutting Edge Sales: Confessions of Success, Influence &amp; Self-Fulfillment from the World's Finest Knife Dealers]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1255582320m/6550348.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1255582320s/6550348.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6550348-cutting-edge-sales</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[Since 1949, a growing culture of Cutco Cutlery salespeople has been quietly grooming our nation's youth to be the next generation of CEOs, philanthropists and entrepreneurial success stories. <p> For the first time in manuscript form, twelve former and three current Cutco Cutlery sales professionals--with over $300 million combined in Cutco Cutlery sales--have gathered together to collaborate and share their influence, secrets and real world wisdom with sales professionals, business owners and entrepreneurs across the globe.<p> As a true expression of their willingness to give back, each author involved in this project agreed to donate 100% of their royalties to the charity of their choosing. Your purchase of this book will help the authors in their quest to positively transform the world. Your execution of the Cutting Edge Sales lessons will positively transform you and your business.</p></p>]]>
  </description>
<authors>
    <author>
    <id>2962489</id>
        <name><![CDATA[Jon Berghoff]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/2962489.Jon_Berghoff]]></link>
    <average_rating>5.00</average_rating>
    <ratings_count>1</ratings_count>
    <text_reviews_count>1</text_reviews_count>
  </author>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2009</published>
</book>

        <book>
  <id type="integer">486223</id>
  <isbn>0609609866</isbn>
  <isbn13>9780609609866</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Poker MBA: Winning in Business No Matter What Cards You're Dealt]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1175156196m/486223.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1175156196s/486223.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/486223.The_Poker_MBA_Winning_in_Business_No_Matter_What_Cards_You_re_Dealt</link>
  <average_rating>5.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[Thanks to the song and movie by Kenny &quot;The Gambler&quot; Rogers, most of us now understand that &quot;you've got to know when to hold 'em and know when to fold 'em.&quot; This axiom can be applied around a conference table as well as a card table. In <em>The Poker MBA</em>, Jeffrey Gitomer and Greg Dinkin take this concept to the extreme by drawing a world of business advice from the popular pastime. &quot;There is no better training ground for business than a poker game, where your ability to measure risk and make split-second decisions determines whether you cash out a winner,&quot; note Dinkin, an MBA-carrying columnist for <em>Card Player</em> magazine, and Gitomer, a writer and sales-and-service consultant. The authors use simulated hands and real tournament settings to illustrate how both pursuits relate in strategy (reading the competition, keeping cards close to the table), technique (acting on prior knowledge, maintaining sufficient cash), and starting anew (choosing a setting, selecting proper partners). Sprinkling the book with quotes from the likes of Dale Carnegie, Sun Tzu, and Peter Drucker, they stress that success in each undertaking is largely determined by discipline, skill, and cunning, and they recount a variety of proven applications from cards that could prove equally effective in commerce. <em>--Howard Rothman</em> ]]>
  </description>
<authors>
    <author>
    <id>203845</id>
        <name><![CDATA[Greg Dinkin]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/203845.Greg_Dinkin]]></link>
    <average_rating>3.84</average_rating>
    <ratings_count>32</ratings_count>
    <text_reviews_count>8</text_reviews_count>
  </author>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2002</published>
</book>

        <book>
  <id type="integer">3828321</id>
  <isbn nil="true"></isbn>
  <isbn13 nil="true"></isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Indispensable]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3828321.Indispensable</link>
  <average_rating>4.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2008</published>
</book>

        <book>
  <id type="integer">6473072</id>
  <isbn>0743572629</isbn>
  <isbn13>9780743572620</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1255920404m/6473072.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1255920404s/6473072.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6473072-the-little-green-book-of-getting-your-way</link>
  <average_rating>4.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[<strong>&lt;p align=&quot;center&quot;&gt;From the bestselling author of <em>The Little Red Book of Selling</em>...</strong><p>Jeffrey Gitomer's <em>Little Green Book of Getting Your Way</em> digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads you from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges you to prepare before you present, to prepare before you try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment.<p>Because persuasion most often takes place in business, Gitomer puts special emphasis on the ability to write and sell persuasively. <em>The Little Green Book of Getting Your Way</em> will teach you to harmonize, not manipulate. It will teach you the power of engagement and it will show you how to inject humor into the persuasive process. Jeffrey brings the Benjamin Franklin quote &quot;If at first you don't succeed, try, try again&quot; to the Gitomer level of &quot;You only fail when you decide to quit,&quot; and ends by challenging you to think about excellence and eloquence. It will be up to you to take advantage of the opportunity and be the winner you have always wanted to be.</p></p>]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2009</published>
</book>

        <book>
  <id type="integer">6598006</id>
  <isbn>2744063320</isbn>
  <isbn13>9782744063329</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Le Petit Livre Rouge de la Vente]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6598006-le-petit-livre-rouge-de-la-vente</link>
  <average_rating>4.00</average_rating>
  <ratings_count>1</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2008</published>
</book>

        <book>
  <id type="integer">5885024</id>
  <isbn nil="true"></isbn>
  <isbn13 nil="true"></isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Little EBook of Email]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/5885024.The_Little_EBook_of_Email</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[Jeffrey Gitomer is the author of <em>The New York Times</em> best-seller <em>The Sales Bible</em> and <em>The Little Red Book of Selling</em>. All of his books have been number one best sellers on Amazon.com, including <em>Customer Satisfaction is Worthless, Customer Loyalty is Priceless</em>, <em>The Patterson Principles of Selling</em>, and his latest best-selling books <em>The Little Red Book of Sales Answers</em>, <em>The Little Black Book of Connections</em>, and <em>The Little Gold Book of YES! Attitude</em>. Jeffrey's books have sold millions of copies worldwide.  <p>Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling and customer loyalty.- He has presented an average of 120 seminars a year for the past ten years. </p>]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2007</published>
</book>

        <book>
  <id type="integer">6283383</id>
  <isbn nil="true"></isbn>
  <isbn13 nil="true"></isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Little E-book of Why People Buy]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/6283383.Little_E_book_of_Why_People_Buy</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
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    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
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  </authors>  <published>2007</published>
</book>

        <book>
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    <![CDATA[Little E-book of Follow-Up]]>
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    <![CDATA[Jeffrey Gitomer is the author of <em>The New York Times</em> best seller <em>The Sales Bible</em> and <em>The Little Red Book of Selling</em>. All of his books have been number one best sellers on Amazon.com, including <em>Customer Satisfaction is Worthless, Customer Loyalty is Priceless</em>, <em>The Patterson Principles of Selling</em>, and his latest best-selling books <em>The Little Red Book of Sales Answers</em>, <em>The Little Black Book of Connections</em>, and <em>The Little Gold Book of YES! Attitude</em>. Jeffrey's books have sold millions of copies worldwide.  <p>Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling and customer loyalty. He has presented an average of 120 seminars a year for the past ten years. </p>]]>
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    <average_rating>3.89</average_rating>
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  </authors>  <published>2007</published>
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        <book>
  <id type="integer">6283384</id>
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    <![CDATA[Jeffrey Gitomer's Little Books]]>
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    <![CDATA[]]>
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    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
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  </authors>  <published>2007</published>
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        <book>
  <id type="integer">6283385</id>
  <isbn>3636016121</isbn>
  <isbn13>9783636016126</isbn13>
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    <![CDATA[Das kleine schwarze Buch fï¿½r ihre guten Kontakte]]>
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  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
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    <![CDATA[]]>
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    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2008</published>
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        <book>
  <id type="integer">5885027</id>
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    <![CDATA[People of Attitude and Influence]]>
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    <![CDATA[Jeffrey Gitomer is the author of <em>The New York Times</em> best seller <em>The Sales Bible</em> and <em>The Little Red Book of Selling</em>. All of his books have been number one best sellers on Amazon.com, including <em>Customer Satisfaction is Worthless, Customer Loyalty is Priceless</em>, <em>The Patterson Principles of Selling</em>, and his latest best-selling books <em>The Little Red Book of Sales Answers</em>, <em>The Little Black Book of Connections</em>, and <em>The Little Gold Book of YES! Attitude</em>. Jeffrey's books have sold millions of copies worldwide.  <p>Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling and customer loyalty. He has presented an average of 120 seminars a year for the past ten years. </p>]]>
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  </authors>  <published>2007</published>
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        <book>
  <id type="integer">6731431</id>
  <isbn>0971946809</isbn>
  <isbn13>9780971946804</isbn13>
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  <title>
    <![CDATA[Customer Loyalty Concepts: The First Interactive Thought Book]]>
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    <![CDATA[]]>
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  </authors>  <published>2008</published>
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        <book>
  <id type="integer">7081102</id>
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  <isbn13>9780743572606</isbn13>
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  <title>
    <![CDATA[Little Gold Book of Yes! Attitude]]>
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  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
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    <![CDATA[]]>
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  </authors>  <published>2009</published>
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        <book>
  <id type="integer">7158143</id>
  <isbn>0743572580</isbn>
  <isbn13>9780743572583</isbn13>
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  <title>
    <![CDATA[Jeffrey Gitomer's Little Black Book of Connections]]>
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  </authors>  <published>2009</published>
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        <book>
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    <![CDATA[The Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success]]>
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    <![CDATA[The V-Book™ edition of Jeffrey Gitomer's <em>Little Platinum Book of Cha-Ching!</em> presents over four hours of iPod-ready digital audio and video that you can watch or listen to anytime, anywhere. The breakthrough V-Book technology allows you to turn your laptop, iPod or DVD player into your own personal sales seminar recorded live in Jeffrey's studio.<p>On only four discs, you get Jeffrey's dynamic, inspiring presentation of the entire <em>Wall Street Journal</em> bestseller on:<blockquote> DVD video<br/> iPod ready digital video<br/> MP3 audio</blockquote><p>Whether you watch, listen, or both, Gitomer's 32.5 Strategies To Ring Your Own (Cash) Register of Business And Personal Success will help you make your own music, dance to your own rhythm, and ring your own (cash) register.</p></p>]]>
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  </authors>  <published>2009</published>
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        <book>
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  <title>
    <![CDATA[Customer Satisfaction is Worthless, Customer Loyalty is Priceless, 2nd Edition: How to Make Them Love You, Keep Coming Back, and Tell Everyone They Know]]>
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  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1002569.Customer_Satisfaction_is_Worthless_Customer_Loyalty_is_Priceless_2nd_Edition_How_to_Make_Them_Love_You_Keep_Coming_Back_and_Tell_Everyone_They_Know</link>
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  </authors>  <published>2005</published>
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        <book>
  <id type="integer">5984071</id>
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  <isbn13>9780743575331</isbn13>
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  <title>
    <![CDATA[The Little Red Book of Sales Answers: 99.5 Real Life Answers that Make Sense, Make Sales, and Make Money]]>
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  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/5984071.The_Little_Red_Book_of_Sales_Answers_99_5_Real_Life_Answers_that_Make_Sense_Make_Sales_and_Make_Money</link>
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    <![CDATA[]]>
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  </authors>  <published>2009</published>
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        <book>
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  <title>
    <![CDATA[The Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success]]>
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  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
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    <![CDATA[&lt;p align=&quot;center&quot;&gt;<strong>From the bestselling author of <em>The Little Red Book of Selling...</em></strong><p>Every business winner has one thing in common: a YES! attitude that's powerful enough to help them achieve the impossible! When you've got a YES! attitude, you assume everything will start with &quot;YES!&quot;...and you'll find a way to &quot;YES!&quot; even when the first, second, and third answer you hear is &quot;NO!&quot;<p>You say you weren't born with a YES! attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's #1 expert in selling, Gitomer knows more about attitude than anyone. He's brought those lessons together in the <em>Little Gold Book of YES! Attitude</em> and it will change your life! What makes this work unique? It's not just &quot;inspiration&quot;: it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude.<p>You'll learn 7.5 specific things you can do to maintain your intensity, drive, and commitment...discover 20.5 &quot;attitude gems&quot; that capture the value of thousands of dollars of books and courses...learn how to overcome the 10.5 most dangerous &quot;attitude busters&quot;...then learn how to maintain your YES! attitude every day, for the rest of your life! Don't just listen to the <em>Little Gold Book of YES! Attitude</em> once: study it, live it -- and win.</p></p></p>]]>
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    <id>43178</id>
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    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
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  </authors>  <published>2009</published>
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        <book>
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    <![CDATA[Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS]]>
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  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
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  <average_rating>0.0</average_rating>
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    <![CDATA[&quot;Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's Number 1 expert in selling, Gitomer knows more about attitude than anyone. Now he's brought those lessons together in a book you can read in one sitting - a book that'll change your life! What makes this book unique? It's not just &quot;inspiration&quot;: it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn specific things you can do to maintain your intensity, drive, and commitment, discover  &quot;attitude gems&quot; that capture the value of thousands of dollars of books and courses, learn how to overcome the most dangerous &quot;attitude busters&quot; then learn how to maintain your YES! Attitude every day, for the rest of your life! &quot;]]>
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    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
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    <average_rating>3.89</average_rating>
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  </authors>  <published>2006</published>
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        <book>
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  <isbn>0743572564</isbn>
  <isbn13>9780743572569</isbn13>
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  <title>
    <![CDATA[Little Red Book of Sales Answers: 99.5 Real Life Answers that Make Sense, Make Sales, and Make Money]]>
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  <link>http://www.goodreads.com/book/show/6283382.Little_Red_Book_of_Sales_Answers_99_5_Real_Life_Answers_that_Make_Sense_Make_Sales_and_Make_Money</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[<strong>&lt;big&gt;&lt;p align=&quot;center&quot;&gt;Jeffrey Gitomer's bestselling companion to his classic <em>Little Red Book of Selling</em></strong><p>Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a successful salesperson, you have to understand, practice, and master the answers.<p>You'd think with all the solutions contained in <em>The Little Red Book of Sales Answers</em> that anyone who listens to it would automatically become a better salesperson. You'd be thinking wrong. To become a better salesperson, the first thing you have to do is <em>listen to it</em>. The second thing to do is <em>listen to it again</em>. The third thing to do with this is <em>try one answer everyday</em>. If it doesn't work exactly right the first time, or the outcome wasn't what you expected, try it again and tweak it a little bit. The fourth thing you have to do is <em>practice the answer</em> until you feel that it's working. The fifth thing you have to do <em>is become the master of it</em>.<p>In his <em>Little Red Book of Sales Answers</em>, Jeffrey Gitomer allows you to blend each answer to your selling situation and do it in a way that fits your style, and your personality.</p></p></p>]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2009</published>
</book>

        <book>
  <id type="integer">5885023</id>
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  <isbn13 nil="true"></isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[The Little E-Book of Closing]]>
  </title>
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  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/5885023.The_Little_E_Book_of_Closing</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[Jeffrey Gitomer is the author of <em>The New York Times</em> best seller <em>The Sales Bible</em> and <em>The Little Red Book of Selling</em>. All of his books have been number one best sellers on Amazon.com, including <em>Customer Satisfaction is Worthless, Customer Loyalty is Priceless</em>, <em>The Patterson Principles of Selling</em>, and his latest best-selling books <em>The Little Red Book of Sales Answers</em>, <em>The Little Black Book of Connections</em>, and <em>The Little Gold Book of YES! Attitude</em>. Jeffrey's books have sold millions of copies worldwide.  <p>Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling and customer loyalty. He has presented an average of 120 seminars a year for the past ten years. </p>]]>
  </description>
<authors>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2007</published>
</book>

        <book>
  <id type="integer">3147863</id>
  <isbn>3593364174</isbn>
  <isbn13>9783593364179</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Wahnsinnsverkauf. Methoden, die Ihre Kunden aus den Socken hauen.]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/3147863.Wahnsinnsverkauf_Methoden_die_Ihre_Kunden_aus_den_Socken_hauen_</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[]]>
  </description>
<authors>
    <author>
    <id>67577</id>
        <name><![CDATA[Ron Zemke]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/67577.Ron_Zemke]]></link>
    <average_rating>3.79</average_rating>
    <ratings_count>39</ratings_count>
    <text_reviews_count>4</text_reviews_count>
  </author>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>1999</published>
</book>

        <book>
  <id type="integer">1929554</id>
  <isbn>0471487325</isbn>
  <isbn13>9780471487326</isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[Wrestling with Success: Developing a Championship Mentality]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1190480206m/1929554.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1190480206s/1929554.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/1929554.Wrestling_with_Success_Developing_a_Championship_Mentality</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[PRAISE FOR WRESTLING WITH SUCCESS    <p>&quot;Whether you are looking to achieve in business, education, athletics, politics, or anything in life you have to have a championship mentality. Nikita knows this well and guides you every step of the way to achieving your goals.&quot;<br/>    --Governor Jesse Ventura    <p>&quot;If anyone knows about developing a championship mentality, it is Nikita Koloff. From a hardscrabble beginning to main events around the world and capturing four world championships along the way, Nikita's will and determination is evident on every page. If you are looking for a title of your own, do not miss this book.&quot;<br/>    --William Murdock<br/>    CEO, The Eblen Charities    <p>&quot;Wrestling with Success brings to light the importance of perseverance in the desire to achieve success in any walk of life. The principles listed by my friend Nikita Koloff will help anyone who has a yearning to reach their ultimate goals. The story of the `squared circle' woven throughout the chapters is very interesting and tells how Nikita, against all odds, made it to the top.&quot;<br/>    --Jack Countryman<br/>    Senior Vice President and Publisher<br/>    JCountryman Inspirational Gift Books    <p>&quot;This book is a double body slam! I know both these genuine champions. Put them to work for you!&quot;<br/>    --Ty Boyd<br/>    Founder, Excellence in Speaking Institute</p></p></p></p>]]>
  </description>
<authors>
    <author>
    <id>877724</id>
        <name><![CDATA[Nikita Koloff]]></name>
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    <link><![CDATA[http://www.goodreads.com/author/show/877724.Nikita_Koloff]]></link>
    <average_rating>0.0</average_rating>
    <ratings_count>0</ratings_count>
    <text_reviews_count>0</text_reviews_count>
  </author>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2004</published>
</book>

        <book>
  <id type="integer">6572236</id>
  <isbn nil="true"></isbn>
  <isbn13 nil="true"></isbn13>
  <text_reviews_count type="integer">0</text_reviews_count>
  <title>
    <![CDATA[There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 &quot;Rings of Power&quot; for Creating Fame, Fortune, and a Business Empire TodayGuaranteed!]]>
  </title>
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  <link>http://www.goodreads.com/book/show/6572236-there-s-a-customer-born-every-minute</link>
  <average_rating>0.0</average_rating>
  <ratings_count>0</ratings_count>
  <description>
    <![CDATA[<strong>Praise for <em>THERE'S A CUSTOMER BORN EVERY MINUTE</em></strong>    <p>    &quot;Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery.&quot;<br/>    —Alan Abel, media hoaxer, author, consultantand lecturer on &quot;Using Your Wits to Win&quot;    <p>    &quot;If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here.&quot;<br/>    —Joseph Sugarman, Chairman, BluBlocker Corporation    <p>    &quot;Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!&quot;<br/>    —Kevin Hogan, author of <em>The Science of Influence and The Psychology of Persuasion</em>    <p>    &quot;I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for.&quot;<br/>    —Bill Harris, President, Centerpointe Research Institute</p></p></p></p>]]>
  </description>
<authors>
    <author>
    <id>8600</id>
        <name><![CDATA[Joe Vitale]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/8600.Joe_Vitale]]></link>
    <average_rating>3.80</average_rating>
    <ratings_count>494</ratings_count>
    <text_reviews_count>117</text_reviews_count>
  </author>
    <author>
    <id>43178</id>
        <name><![CDATA[Jeffrey Gitomer]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
    <link><![CDATA[http://www.goodreads.com/author/show/43178.Jeffrey_Gitomer]]></link>
    <average_rating>3.89</average_rating>
    <ratings_count>760</ratings_count>
    <text_reviews_count>120</text_reviews_count>
  </author>
  </authors>  <published>2006</published>
</book>

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