false 42537 447648 23 http://photo.goodreads.com/books/1188753474m/447648.jpg http://photo.goodreads.com/books/1188753474s/447648.jpg http://www.goodreads.com/book/show/447648.Getting_Real_The_Smarter_Faster_Easier_Way_to_Build_a_Web_Application 4.19 113
Getting Real is the business, design, programming, and marketing philosophies of 37signals — a developer of web-based software used by over 1 million people and businesses in 70 countries.
Why is the book relevant?

37signals used the unconventional Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no funding, no debt, and only 7 people.
What's in it for me?

Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value, fresh perspectives, and inspiration in this practical book. At under 200 pages it's quick reading too. Makes a great airplane book.
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