false 405265 769684 1400080932 9781400080939 2 http://photo.goodreads.com/books/1178201162m/769684.jpg http://photo.goodreads.com/books/1178201162s/769684.jpg http://www.goodreads.com/book/show/769684.The_Art_of_Pricing_How_to_Find_the_Hidden_Profits_to_Grow_Your_Business 3.75 12
The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growth.

When it comes to setting prices for products and services, even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct, based on what the competition is charging, marking up costs, and doing things as they’ve always been done. The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table.

In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:

• The astonishing impact that small changes to a pricing strategy can have on the bottom line

• How the right pricing strategy can boost profits and grow your customer base

• Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base

• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product

• Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decision


The Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing.



Also available as an eBook]]> 405265 3.71 14 3 2005 786763 0072538422 9780072538427 1 http://photo.goodreads.com/books/1178338343m/786763.jpg http://photo.goodreads.com/books/1178338343s/786763.jpg http://www.goodreads.com/book/show/786763.Internet_Marketing_Building_Advantage_in_a_Networked_Economy 4.00 1 405265 3.71 14 3 259850 4.00 1 1 2003 6642778 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/6642778-the-art-of-pricing 3.00 1
The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growth.

When it comes to setting prices for products and services, even the most sophisticated businesspeople often rely on formulas and seat-of-the-pants instinct, based on what the competition is charging, marking up costs, and doing things as they’ve always been done. The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table.

In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:

• The astonishing impact that small changes to a pricing strategy can have on the bottom line

• How the right pricing strategy can boost profits and grow your customer base

• Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base

• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product

• Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decision


The Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing.



Also available as an eBook


From the Hardcover edition.]]> 405265 3.71 14 3 2005 1447450 8495787989 9788495787989 0 http://photo.goodreads.com/books/1183698099m/1447450.jpg http://photo.goodreads.com/books/1183698099s/1447450.jpg http://www.goodreads.com/book/show/1447450.El_Arte_del_Precio 0.0 0 405265 3.71 14 3 2006 2241278 0072512083 9780072512083 0 http://photo.goodreads.com/books/1256116852m/2241278.jpg http://photo.goodreads.com/books/1256116852s/2241278.jpg http://www.goodreads.com/book/show/2241278.MP_Internet_Marketing_Building_Advantage_in_a_Networked_Economy_with_CD 0.0 0 This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.

]]> 405265 3.71 14 3 259850 4.00 1 1 413087 0.0 0 0 2001 2879523 0072865261 9780072865264 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/2879523.Internet_Marketing_2_e_with_e_Commerce_PowerWeb 0.0 0 405265 3.71 14 3 259850 4.00 1 1 413087 0.0 0 0 2003 7223528 0307337324 9780307337320 0 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg http://www.goodreads.com/book/show/7223528-art-of-pricing 0.0 0 405265 3.71 14 3 2005