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  <name><![CDATA[William McDonough]]></name>
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  <id type="integer">5571</id>
  <isbn>0865475873</isbn>
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  <text_reviews_count type="integer">402</text_reviews_count>
  <title>
    <![CDATA[Cradle to Cradle: Remaking the Way We Make Things]]>
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  <average_rating>4.21</average_rating>
  <ratings_count>1810</ratings_count>
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    <![CDATA[<strong>A manifesto for a radically different philosophy and practice of manufacture and environmentalism</strong><br/><br/>&quot;Reduce, reuse, recycle&quot; urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, &quot;cradle to grave&quot; manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.<br/><br/>In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, &quot;waste equals food&quot; is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as &quot;biological nutrients&quot; that safely re-enter the environment or as &quot;technical nutrients&quot; that circulate within closed-loop industrial cycles, without being &quot;downcycled&quot; into low-grade uses (as most &quot;recyclables&quot; now are). <br/><br/>Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.<br/>]]>
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        <name><![CDATA[Michael Braungart]]></name>
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    <average_rating>4.21</average_rating>
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        <name><![CDATA[William McDonough]]></name>
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  </authors>  <published>2002</published>
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  <isbn>1439573425</isbn>
  <isbn13>9781439573426</isbn13>
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  <title>
    <![CDATA[The Green Book: The Everyday Guide to Saving the Planet One Simple Step at a Time]]>
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    <![CDATA[Ellen DeGeneres, Robert Redford, Will Ferrell, Jennifer  Aniston, Faith Hill, Tim McGraw, Martha Stewart, Tyra Banks, Dale  Earnhardt, Jr., Tiki Barber, Owen Wilson, and Justin Timberlake tell  you how they make a difference to the environment.<br/><br/>Inside  <em>The Green Book</em>, find out how you can too:  <br/><br/> - Turn your  thermostat a degree lower in the winter; if every home in America did  it we'd save enough energy to power all the home is Iowa for one whole  year!<br/><br/>- Take a shorter shower; if America subtracted just one  minute from their daily showers we'd save twice the amount of  freshwater withdrawn from the Great Lakes every day!<br/><br/>- Reuse  ribbon and wrapping paper; if two-thirds of Americans each saved an  arm's length of ribbon this year, we could tie a bow around the  earth!<br/><br/>With wit and authority, authors Elizabeth Rogers and  Thomas Kostigen provide hundreds of solutions for all areas of your  life, pinpointing the smallest changes that have the biggest impact  on the health of our precious planet.]]>
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        <name><![CDATA[Elizabeth Rogers]]></name>
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        <name><![CDATA[Thomas M. Kostigen]]></name>
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    <average_rating>3.65</average_rating>
    <ratings_count>345</ratings_count>
    <text_reviews_count>132</text_reviews_count>
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        <name><![CDATA[Cameron Diaz]]></name>
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        <name><![CDATA[William McDonough]]></name>
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    <average_rating>4.21</average_rating>
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  </authors>  <published>2007</published>
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        <book>
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  <isbn>3442761832</isbn>
  <isbn13>9783442761838</isbn13>
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    <![CDATA[Einfach intelligent produzieren.]]>
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        <name><![CDATA[Michael Braungart]]></name>
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    <average_rating>4.21</average_rating>
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  </authors>  <published>2003</published>
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    <![CDATA[Die nächste industrielle Revolution: Die Cradle to Cradle-Community]]>
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    <![CDATA[]]>
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        <name><![CDATA[William McDonough]]></name>
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  </authors>  <published>2008</published>
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  <title>
    <![CDATA[Cradle to Cradle]]>
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  <average_rating>0.0</average_rating>
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  <description>
    <![CDATA[A manifesto for a radically different philosophy and practice of manufacture and environmentalism &quot;Reduce, reuse, recycle&quot; urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, &quot;cradle to grave&quot; manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, &quot;waste equals food&quot; is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as &quot;biological nutrients&quot; that safely re-enter the environment or as &quot;technical nutrients&quot; that circulate within closed-loop industrial cycles, without being &quot;downcycled&quot; into low-grade uses (as most &quot;recyclables&quot; now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.]]>
  </description>
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        <name><![CDATA[William McDonough]]></name>
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    <average_rating>4.21</average_rating>
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    <text_reviews_count>406</text_reviews_count>
  </author>
  </authors>  <published>2002</published>
</book>

        <book>
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  <isbn>1429973846</isbn>
  <isbn13>9781429973847</isbn13>
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    <![CDATA[Cradle to Cradle]]>
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    <average_rating>4.21</average_rating>
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    <id>3775</id>
        <name><![CDATA[Michael Braungart]]></name>
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    <ratings_count>1822</ratings_count>
    <text_reviews_count>406</text_reviews_count>
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  </authors>  <published>2002</published>
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        <book>
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  <isbn>022408786X</isbn>
  <isbn13>9780224087865</isbn13>
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  <title>
    <![CDATA[Cradle to Cradle]]>
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        <name><![CDATA[William McDonough]]></name>
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    <text_reviews_count>406</text_reviews_count>
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  </authors>  <published>2008</published>
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        <book>
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  <isbn>0814662226</isbn>
  <isbn13>9780814662229</isbn13>
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  <title>
    <![CDATA[Words and Gestures in the Liturgy]]>
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  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
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  <description>
    <![CDATA[]]>
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    <author>
    <id>1920272</id>
        <name><![CDATA[Antonio Donghi]]></name>
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    <author>
    <id>3776</id>
        <name><![CDATA[William McDonough]]></name>
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    <average_rating>4.21</average_rating>
    <ratings_count>1822</ratings_count>
    <text_reviews_count>406</text_reviews_count>
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    <author>
    <id>2983443</id>
        <name><![CDATA[Dominic Serra]]></name>
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    <small_image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-50x66.jpg]]></small_image_url>
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    <author>
    <id>2983444</id>
        <name><![CDATA[Ted Bertagni]]></name>
    <image_url><![CDATA[http://www.goodreads.com/images/nophoto/nophoto-U-200x266.jpg]]></image_url>
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  </authors>  <published>2009</published>
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        <book>
  <id type="integer">6698593</id>
  <isbn>383330183X</isbn>
  <isbn13>9783833301834</isbn13>
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  <title>
    <![CDATA[Einfach intelligent produzieren: Cradle to cradle: Die Natur zeigt, wie wir die Dinge besser machen können. Gebrauchsanweisungen für das 21. Jahrhundert]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
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    <![CDATA[]]>
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    <id>3775</id>
        <name><![CDATA[Michael Braungart]]></name>
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    <average_rating>4.21</average_rating>
    <ratings_count>1822</ratings_count>
    <text_reviews_count>406</text_reviews_count>
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    <author>
    <id>3776</id>
        <name><![CDATA[William McDonough]]></name>
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        <name><![CDATA[Gero von Randow]]></name>
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  </authors>  <published>2005</published>
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